Applying Psychology Principles to Improve Your UX

Psychology is one of the main disciples outside of technology that the user experience field heavily relies upon. A UX design company needs skills being the technical and the creative design, but to also have a deep understanding of the user.

Utilizing psychology principles is a key component in order to optimally design for the user. Regardless if the project is web application development or requires the services of a mobile application development agency the same psychology concepts can be applied.

Below outlines the best psychology insights that a user experience research services are implementing in their designs and process of UX.

The Primacy Effect

The primacy effect is the psychology understanding associated with memory that an individual has a greater ability to recall items in the beginning of a list.

Knowing this common technique, UX design services design a page in a way that the most important items are in the beginning and end. For instance, placing a call to action immediately in this spot is one way to help boost conversions.

Overall, it is important to first captivate the user in the beginning, not only to encourage them to keep looking, but also to engrave the image or messaging in their memory.

The Recency Effect

Likewise to the primacy effect, the recency effect is one that a user would be more likely to recall the item that is last or most recent.

The ending of a page should leave a lasting impression or an action by the user. It is up to the UX design firm to creatively design a page in a way that the end action of the user is one that gets them to accomplish a specific task, rather than just bouncing from the page.

Repetition is Key

Repetition is one of the well known psychology concepts that really resonate in a digital sphere. The text on the page that is most often repeated is usually the information that the user will most likely remember.

In understanding this concept, UX services need to ensure that the most important information is the one that is repeated. For example, as an e-commerce store, repeating the concepts of the sale that is underway will help in encouraging a purchase behavior.


A new phenomenon that has emerged, especially since the popularity of social media, is FOMO, which stands for fear of missing out.

People have a uncomfortable and negative association when they are told they are missing out, either from an experience or product. Inserting that sense of urgency in certain offerings will capitalize on this general user fear, in a way that will encourage and persuade action.

It’s Free

In marketing, one of the words that tends to instantly create a reaction in a consumer is the word “free.” It is not a new concept that people in general get excited about getting anything for free.

These offers that revolve around the “try before you buy” is one that not only instills trust with the consumer, but also adds a boost to the UX of the site or application.


UX research services with a clear understanding and expertise in the psychology field is critical to capitalize on the human tendencies; an understanding that will result in an overall better user experience.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of building an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Applying Psychology Principles to Improve Your UX

Designing A Competitive Website: Tips to Get You There

In the process of designing a website, there is a lot of things to consider. One of the first steps is choosing the right UX design company that can make your digital vision into a reality.

Once that decision is made, having a clear vision on how the website will look, function, and feel is the next step of the process, one of which that will assisted by the UX design agency that you previously have chosen. Utilizing an agency of this expertise is important because of the UX research services they can provide in the beginning stages of the website design process.

Depending on the industry the website falls under, the variability will slightly impact the design. But overall, the best practices for designing a website are fairly universal and can be applied regardless of the particular industry.

#1 Keep It Simple

Simplicity is key for any site, especially since users are wanting and expecting to find the information they are looking for rather immediately. As a website, you want to make sure you are making the call to action, whether that is purchasing a product or filling out a contact form, is clearly indicated to the user.

In keeping it simple, it is also important to remove all forms of clutter on the pages. As a user explores your website, everything should be obvious and natural, where they don’t have to make a substantial effort in order to understand the function or where information is located. UX services are critical in this step for they undergo extensive usability testing in which ensure the best user experience.


#2 Make it Picturesque

Captivating the user with visuals is proven strategy to engage and encourage further exploration. A site that is either boring or too heavy with text content will inherently discourage the user.

Visuals are a great way to break up text and be the focal point for the website. Additionally, they are commonly the point of the website that sticks with the user. For instance a blog article that includes images has 94% more views than one that omits visuals. User experience design services have tremendous amount of data that support the use of striking visuals and proper usability make a positive impact on the overall website.


# 3 Have A Responsive Web Design

As mobile continues to grow astronomically, design a website that is responsive on a mobile device is absolutely necessary. In some instances it is even necessary to seek out a mobile app development agency to build an application in the most intuitive manner for a mobile device.

Regardless, ensuring your presence on mobile is up to par with the user expectations is step one in creating a responsive web design. The right mobile app app design and development group has the right expertise to derive from the website functions and designs a supreme mobile experience.


Having the proper web design stems from having the right partner, such as Codal who is a web development agency Chicago, and the right vision to of the website. A vision is one that entails a clear goal for the purpose of the website, a goal that is almost always supported by simplicity, visuals, and a responsive web design.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of making an app is? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.

Designing A Competitive Website: Tips to Get You There

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

When putting together a marketing plan, one of the key factors to ensure is following trends and not being outdated in whatever creative, media, or overall strategy you are pursuing.

In 2017, one of the biggest trends in terms of media is mobile. It is not just the point that everyone has a mobile device, but more importantly everyone is looking at their mobile device. As a result, mobile app development agencies are staying ahead of the curve in a way to design and develop to meet the user’s expectations.

Additionally, there are a lot of different avenues one can take in the umbrella of a mobile strategy. Whether that is using an app development agency to create a branded app, using display ads mobile ads, or sending push notifications, being on a mobile device is going to grab the attention you as a marketer is seeking.

Go Where Your Audience Is

Since majority of individuals own and use a smartphone device, it is a safe assumption to make that your particular target audience also owns that device. But like I mentioned previously, it is not just about owning it but using it.

For example, 80% of smartphone owners look at their phone when they first wake up. Once you know when to reach your audience, communicating with them in an effective and seamless manner is critical, that is where UX services can help.

Another key metric to take note of is in sending emails, of which a growing percentage are opening on a mobile device. For instance, a recent statistic found that 15-70% open on mobile device.

Tracking and Personalization

One of the key driving factors of why mobile is so great to use for a marketer is the tracking and personalization one can derive from it.

Firstly, since a mobile device is connected to an abundance of different platforms and information, such as social media, geolocation, shopping behavior, and other information a user may have disclosed in public that as a marketer can utilize.

With such a diverse and extensive amount of research, UX research services can have a great understanding of who the user is, in a way to design a website, app, ad, or content that

Through such data and the expertise of UX design agency, a marketer can design including the individual to both target and reach the audience in the most personal and effective way.

A New Strategy: Integrating AI

The most emerging trend within mobile that is truly revolutionizing the mobile’s effectiveness is through AI or artificial intelligence.

AI algorithms are added to mobile apps in a way that provides a deeper connection with the user. For example, they can essentially act as a personal assistant in which helps with shopping or be a constant reminder about sales ending or products left in a shopping bag.


Mobile engagement can give you the ability to capture your audience, track their behavior, personalize the marketing message, and implement AI in ways marketers have never had in previous years.

As a marketing agency, you have the ability to use tactics that have been honed over years by UX companies, development agencies, and experts of all kinds to digital advertising.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of developing an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

On-Demand Apps Across Industries

Since the conception of Uber in 2009, companies across industries have been created to service the growing demand of the desire for products and services immediately. Combining the growth of android and ios development services, these on-demand applications are created in a short span of time.

An app development agency not only needs to have the chops develop a functional application, but they need to also provide UX design services to ensure the application is up to the standards a company like Uber set.

On-demand applications are transforming the way traditional businesses operate by being more relevant, timely, and efficient.

Below are just some of the companies whose operations revolve around this new on-demand philosophy and worked with a stellar software development company to bring an idea to reality.

1. The Floral Industry

The difficult process of buying and giving fresh flowers is one that on-demand floral companies are trying to solve. These companies are skipping the step of going through a retail location, just to have the flowers sit, to delivering directly to the consumer.

Urbanstems is just one example that is taking advantage of the on-demand operations by delivering flowers on a moment’s notice.

More importantly, with the help of a UX design agency their platform follows a simple three step process which provides an ease of usability to ordering flowers.

2. The Medical Industry

Attempting to take the pain points, no pun intended, out of going to the doctor is the main problem on-demand medical professionals is trying to solve.

Doctor On Demand has a mission to address the issue of lack of access to healthcare providers in the United States, by providing the care individuals need immediately.

Through providing medical, pediatrics, and mental health services via video visits, world class doctors are able to provide a diagnosis in the comfort of your own home.

3. The Cleaning Industry

Another industry that is capitalizing on this operation in the laundry industry. Although unlike other niches where newly established companies are taking on this service, the laundry on-demand has already a recognizable brand around the service.

Tide Spin is taking the hassle out of doing laundry and offering a pickup, cleaning, and delivery service for its customers.

Through the branding of Tide, Tide Spins offers a guaranteed experience assurance through the Tide detergent itself and the tide-trained professionals.

4. The Childcare Industry

“I can’t, I don’t have a babysitter” is no longer an excuse anymore. Through the ability to schedule a qualified caregiver, parents now have the ability to make plans out of the blew without having to worry about the kids.

Kango offers both rides and childcares for children at a fixed rate through their application. Additionally, in order to ease the parents concern of safety, they undergo background checks, fingerprinting, a DMV record check, and a thorough screening for all their caregivers

5. The Cannabis Industry

Both new as an industry as a whole, and to the on-demand operations, the cannabis industry is one that works seamlessly with an on-demand business model.

Canary proclaims to be the go to for “delivering your highs in the new era.” Their overall service is proving marijuana right to the door, following both safety and legal regulations,

They are also partnering with dispensaries and producers in order to provide a large variety of products for their customers.


Regardless of the industry, the business model of on-demand is taking over. One of the prime drivers of this emergence is the increased importance of mobile and greater use of applications.

Partnering with an application development agency is the first step in creating a new and relevant on-demand business.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

On-Demand Apps Across Industries

Optimizing Your Website and SEO Strategy Needs to Be Top Priorities

No matter what industry your business falls under, having a digital presence is no longer an option. But once you have the digital presence, is it the best it can be?

The two may aspects of having a digital presence you need to put a focus on is making sure the website is reflective of the essence of the brand while also being easily found by the users. If the user cannot find you, what is the point of having a website? But then if the user does find, and your website is not optimized and they bounce, is that worth it?

Both answers are no. Having one but not the other, is essentially setting the one that is well performing for failure. But the first step in this equation is optimizing a website and that typically starts with hiring a UX design firm.

Step 1: Optimize your site

There are so many reasons that a website can be considered bad. The most obvious instance is the aesthetic design of the website is out of date or visually unappealing. In the most general sense knowing how to capture your brand in an elegant and trendy, yet simple design is the first step.

Next, it is looking at the individual features and steps of the consumer journey that contribute to the overall ease of usability on the site. Utilizing UX research services to conduct tests and and extensive research is so important to really have an understanding the level of usability on the site.

Step 2: Focus on search

The ability to receive immediate feedback is now a universal expectation, as all you need to do is to “google” it to find what you are looking for. As a brand, making sure you are not only included in the search results page, but high up on the page is mission critical.

Overall there are two avenues that a company can go in regards to search; paid and/or organic search.

Organic Search

The most long term approach to search and arguably the most difficult to get right is organic search. Specifically looking at Google, since they are the powerhouse of search engines, you have to know how the algorithm is set in order to maximize and increase your brand’s page ranking.

For Google, the ranking is dependent upon the indexed age, authority profile, and underlying content. Of these three, the one you have a large control over to improve upon is the content included on the site. Ensuring that original and authentic content which also incorporates the keywords will ultimately help increase page ranking when the user’s search those specific keywords.

Paid Search

On the other hand, paid search is more of a short term solution for getting users to the site. There are a variety of ways that you can pay for search, either cost per awarness, cost per click and cost per acquisition.

Regardless which of these three you go with, the prices for each action, where it be eyeballs, clicks or actions are all based on a bidding system. Thus, the more popular the keyword for that specific goal, the higher the price.

Organic + Paid Search

Majority of brands have this misrepresentation that only focusing on organic or paid is a sufficient strategy when doing a search campaign. Although implementing both is critical for success and the statistics below outline that importance when both are present high on the search results page. (Statistics from Mindshare)

  • 95% increase intent to visit the site.
  • 73% in intent to purchase.
  • 50% increase in brand trust
  • 40% increase in brand favorability


As a brand in the digital you need to have a website that flows and clearly portrays the brand. After that is optimized by a UX design service focusing on search and being found is the next step in increasing traffic and ultimately your bottom line.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Optimizing Your Website and SEO Strategy Needs to Be Top Priorities

Hit a Homerun With Your Homepage

For any company, designing a website is a process that needs great attention to detail. As a UX design company, the page that matters most to a website is the homepage.

If the homepage does not attract the user and lead them on a journey of the website, it may be an indication the homepage and, maybe the entire site for that matter, needs a redesign. Through tracking of the user’s behavior, if you see a high bounce rate on the homepage, it may signify the homepage is not fully optimized.

Being a UX design agency, we have compiled a list of five tips to keep in mind when designing the homepage of a website.

#1 Clarify Who You Are

The most critical aspect to the homepage is clarifying to the user who you are and what you do as a business. The first question that goes into any user’s mind when they arrive to a new website is “am I at the right place?”. It is your job to make them know they are in the right place.

An iconic business, like Starbucks, can get away with not be explicit about who they are as a company, since majority of the population knows of this prominent coffee brand.

In the example below, Starbucks is using their homepage as a promotional piece for the caramel macchiatos campaign. An effective strategy, but one that can only be done by companies that have a recognition and knowledge through a simple logo.


#2 Make a Lasting Impression

The next critical component of a homepage is to immediately engage the user in a way that impacts them and persuades them to continue to explore the site.

Utilizing content such as a bright color background, an interesting photograph, micro animations, or rich text will captivate the user in a way that will create a desire to continue the journey through the website.

For example, Codal, a mobile app design agency in Chicago, created a homepage for MoodyTounge with a bright image of the different beers.


#3 Create Easy Navigation

Providing the ability to navigate from the homepage to the different pages of site needs to be clear and easy in order to ensure a lower bounce rating for the homepage.

Another element to incorporate in the navigation is CTA’s. Not only does the navigation have to be clear, but it also has to persuade the user to go there. For example, utilizing a “shop now” to direct the user the product page may be more effective than just labeling it “product page.”

#4 Keep in Mind The Above the Fold

The move from physical to digital has had enormous amount of changes, but there is a traditional term can be applied to this digital site; that term is above the fold.

In newspapers, editors needed to put the engaging stories and images on the front page above the crease so readers would be persuaded to purchase the paper.

Likewise, UX design services, need to showcase the best and most interesting content at the top of the page, where the user can view without needing to scroll down. If the most engaging content is at the bottom of the page, or a different page altogether, it is not doing anything for your site.

#5 Don’t Forget About Mobile

Applying the same homepage from the website to the mobile device is not an effective process. Considering by 2020 smartphone users are going to be up to 6.1 billion, keeping as much focus on mobile view as on desktop is critical.

For instance, the navigation on a mobile screen is going to be significantly different than on the main website. Ensuring that the mobile site has a seamless ease of navigation is very important to keep the mobile users engaged.

Also depending on the amount of users that are going to your site, it may also lead to the question on needing to develop a mobile application, rather than just simply having a mobile friendly site.

Since users spend 18 times more time in-app than on a mobile website, if you have a high percentage of total users going to a site via their mobile device, investing in an app may have a higher ROI than just on a mobile friendly site.


How well the homepage is designed can mean the difference of the user exploring your website and leaving entirely. The homepage is the chance of the user experience design service to captivate and inform the users of the site.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Hit a Homerun With Your Homepage

Color Impact on UX

The user experience of a website covers a multitude of different designs and functions of a website or mobile app. The color, although seemingly basic, can have a great affect on the usability of the site.

UX design agencies need to keep in mind how the usage of color impacts the user and how to use color in a way that is aesthetically pleasing and contributes positively to overall of the site or app.

Here are some interesting facts and industry standards that user experience design services should keep in mind when designing.

The Basics of Color

In order for a UX designer to use color to the best of their ability, it all starts to remembering the lessons of kindergarten. Below is a color wheel for reference.


Firstly, some of the terms that you should refresh up on are primary colors (red, yellow, blue) secondary colors (orange, green purple), tints (when white is added to a color), shades (when black is added to a color) and value (the lightness or darkness of a color).

Other key terms to know are complementary and analogous colors. Complementary colors are the ones opposite on the color wheel and create a large contrast, capturing the user’s attention. Analogous colors on the other hand are next to each other on the color wheel. This is a less of a contrast and creates a sense of harmony in a design.

Knowing these terms and how to use them properly is key in creating a beautiful digital experience. One practical use of these is when a UX design services chooses color for a particular text. Such that if they want the text to be easily readable, they will have the color of the text and the background color to have high contrast.

The Psychology of Color

Having the knowledge of what color means in regards to how the emotion it evokes is key in creating a multilayer experience for the user.
For example, the color green is one that evokes growth, nature and success. So if you have a website that incorporates natural elements or the need to be eco-friendly, the green color is a great compliment to the message and content of the site.

For more in depth analysis on the other colors, check out this blog by UXPin.

What Color Means to Your Brand

Lots of companies utilize color to evoke their brand image and emotion. Below is a chart of famous brands that use color to obtain a desired emotion.


Codal, an app design company in Chicago, constantly keeps in mind the brand and their overall message when designing a new application. Although the trick is designing to match the brand while also providing excellent usability. This balance is often only something an expert can find.

Color and Accessibility

One of the most important factors of utilizing color in a digital space is making sure that it improves accessibility of a site. One arrangement of colors may look more aesthetically pleasing, but if it gives the user trouble to read it, it does not do any good.

Keeping in mind that a user may have a form of color blindness is important when designing a website. For more information how to design for accessibility, check out Codal’s blog.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Color Impact on UX