Is the Future of Shopping VR?

Going to a store to shop or even browsing online may soon come to an end. Virtual Reality (VR) technology has the power to transform, and is starting to change consumers shopping experience. Working at an ecommerce mobile app development agency we constantly see new technologies changing the way people shop.

b61Not only does VR let consumers view products in a unique way, in some cases it takes them to another world. These are some examples of how the future of shopping will be changed and transformed by VR, as well as some of the brands that are already testing the new waters.

Some car companies like Lexus are now allowing customers to use VR to test drive a car around a race track. Instead of sitting in the actual luxury car behind the wheel, VR lets the customer see how fast the car goes, look at the interior/exterior and learn about features. This is a great, convenient way for customers to see new models, test them out, and see what the car has to offer.

Trying on or testing merchandise using VR helps customers see product in context. One area where VR is impacting the eCommerce industry is by helping customers visualize the product their looking at and how much physical space the product will take up. Ecommerce web design in usa like IKEA has a VR app and website that helps shoppers visualize how the furniture would actually look in their living room, bedroom, office, etc. Through this app shoppers can change products, switch colors and sizes, and see how different pieces of furniture will complement each other. Because of this, VR can help consumers in their product searches and speeds up the purchase process.

VR helps customers be able to take creative reign and make custom orders based on their imagination. In past years, creating a custom order used to be a time consuming task. Nike’s Makers’ Experience combines AR, object tracking and AI and IoT as well as digital signage to allow a customized, unique design to appear on a pair of shoes that the customer designed. As soon as an hour later, the customer can even go pick up the finished product and walk away with a totally customizable product.

b62Lastly, Tommy Hilfiger has recently been making headlines in VR through letting customers experience the high end runway show via virtual reality. Not everyone, barely anyone actually can afford a front row seat to a popular fashion show in real life. Through VR, people have been able to explore backstage, see the models up close. This experience is only available in a few Tommy Hilfiger stores for now, but guests can see clothes virtually on the runway before the hassle of trying them on in a fitting room in real life.

In a few years, AI tech will completely change the way that people shop for specific items (if it hasn’t already). Consumers will virtually be able to “try before they buy” making it easier and more efficient to online shop.

As a ux design company and mobile app development chicago based agency, we have seen many instances of VR and AR coming into play. Virtual reality can be used in so many ways to alter how customers interact with products and brands and its really starting to take off. As technology continues to develop, we’re definitely going to see more and more ways that VR transforms future shopping experiences for consumers.

Looking for more insight on UX design services? Are you wanting to develop an app or website and you need to know more information on how this web development agency chicago based company is? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.

Advertisements
Is the Future of Shopping VR?

10 Signs You Should Invest in a Mobile App

As a ux design company chicago-based we have seen the use of mobile apps really taking off. It seems as though you can make an app for anything and people will check it out!

If you’re a company and questioning whether or not you should make a mobile app for your business; the pros are infinite.

From a app development agency standpoint, the main reasons companies come to us with the need of a mobile app development are the following:

1. Apps make it so much easier to promote your products or services.
Businesses and companies that have a mobile app will make a better impression on their customers, it makes your business stand out from others, and creates better interest in your products/services.

B 2019 12. You’re finding that getting to your data takes way too long. Data often loads slowing in older data applications, modern companies need to process data in the fastest way that developing a mobile app would solve.

3. It will build brand recognition. A well-designed mobile app effectively promotes your brand without having to use physical advertisements like signs and billboards. User experience design services offer assistance with helping your brand and the sooner customers recognize your brand, the sooner they will begin to purchase your services/products.

4. Your customer base will grow. After you make your app available on the different app stores and do some online advertising, most likely more people than your regular customers will find out about your product/services. This will increase your sales. Iphone development services have pathed the way for how your app can also work with your social media platforms so your business can reach a larger audience online.

5. It’s a great marketing tool. Digital marketing using your mobile app makes selling products/services much easier; using product descriptions and reviews give an edge to your business.

6. It will help you sell faster. If black friday is coming up and you want to get rid of a lot of your inventory, you can send out coupons via the mobile app to customers. Promotions and sales encourage people to want to shop more and brings more publicity to your business. This goes hand-in-hand with #6.

7. Better conversion rate and better payments. If you want to sell something through a mobile app then you have to have a payment feature on the app for customers. There are so many available options for mobile app payments that include wallets, in-app purchase, PayPal, CC & DC payments etc. These are fast and secure payment options for the customer.

B 2019 28. It gives your business a better image. Having an app makes any business, small or big stand out to customers while making you look extremely tech-savvy. As a ux design agency we’ve heard so many customers say it’s easier to find details about a business (location, contact, etc.) instead of relying on Google, this is obviously a major plus for any business.

9. Mobile is not the future, its present. The entire world has gone mobile, everywhere you look every person has a phone in their hand and almost 24-7 at that. Whether people are online shopping or looking for a service they use their devices to shop, research, and entertain themselves.

10. Overall better customer service. Good mobile app design and development provides customers will all of the tools to find out about your product/service as well as a quick method of communicating with staff.

Conclusion

In 2019 the mobile app industry is thriving, while this is happening it’s worthwhile for every business to invest in mobile app development. If your business isn’t mobile and not thinking about becoming mobile; you’re already behind your competition.

As an apple and android app design company, Codal has numerous ios development services to offer! Looking for more insight on how app developers in chicago, like Codal, can help you with any of your mobile app needs? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.

10 Signs You Should Invest in a Mobile App

Applying Psychology Principles to Improve Your UX

Psychology is one of the main disciples outside of technology that the user experience field heavily relies upon. A UX design company needs skills being the technical and the creative design, but to also have a deep understanding of the user.

Utilizing psychology principles is a key component in order to optimally design for the user. Regardless if the project is web application development or requires the services of a mobile application development agency the same psychology concepts can be applied.

Below outlines the best psychology insights that a user experience research services are implementing in their designs and process of UX.

The Primacy Effect

The primacy effect is the psychology understanding associated with memory that an individual has a greater ability to recall items in the beginning of a list.

Knowing this common technique, UX design services design a page in a way that the most important items are in the beginning and end. For instance, placing a call to action immediately in this spot is one way to help boost conversions.

Overall, it is important to first captivate the user in the beginning, not only to encourage them to keep looking, but also to engrave the image or messaging in their memory.

The Recency Effect

Likewise to the primacy effect, the recency effect is one that a user would be more likely to recall the item that is last or most recent.

The ending of a page should leave a lasting impression or an action by the user. It is up to the UX design firm to creatively design a page in a way that the end action of the user is one that gets them to accomplish a specific task, rather than just bouncing from the page.

Repetition is Key

Repetition is one of the well known psychology concepts that really resonate in a digital sphere. The text on the page that is most often repeated is usually the information that the user will most likely remember.

In understanding this concept, UX services need to ensure that the most important information is the one that is repeated. For example, as an e-commerce store, repeating the concepts of the sale that is underway will help in encouraging a purchase behavior.

FOMO

A new phenomenon that has emerged, especially since the popularity of social media, is FOMO, which stands for fear of missing out.

People have a uncomfortable and negative association when they are told they are missing out, either from an experience or product. Inserting that sense of urgency in certain offerings will capitalize on this general user fear, in a way that will encourage and persuade action.

It’s Free

In marketing, one of the words that tends to instantly create a reaction in a consumer is the word “free.” It is not a new concept that people in general get excited about getting anything for free.

These offers that revolve around the “try before you buy” is one that not only instills trust with the consumer, but also adds a boost to the UX of the site or application.

Conclusion

UX research services with a clear understanding and expertise in the psychology field is critical to capitalize on the human tendencies; an understanding that will result in an overall better user experience.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of building an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

Applying Psychology Principles to Improve Your UX

Designing A Competitive Website: Tips to Get You There

In the process of designing a website, there is a lot of things to consider. One of the first steps is choosing the right UX design company that can make your digital vision into a reality.

Once that decision is made, having a clear vision on how the website will look, function, and feel is the next step of the process, one of which that will assisted by the UX design agency that you previously have chosen. Utilizing an agency of this expertise is important because of the UX research services they can provide in the beginning stages of the website design process.

Depending on the industry the website falls under, the variability will slightly impact the design. But overall, the best practices for designing a website are fairly universal and can be applied regardless of the particular industry.

#1 Keep It Simple

Simplicity is key for any site, especially since users are wanting and expecting to find the information they are looking for rather immediately. As a website, you want to make sure you are making the call to action, whether that is purchasing a product or filling out a contact form, is clearly indicated to the user.

In keeping it simple, it is also important to remove all forms of clutter on the pages. As a user explores your website, everything should be obvious and natural, where they don’t have to make a substantial effort in order to understand the function or where information is located. UX services are critical in this step for they undergo extensive usability testing in which ensure the best user experience.

1

#2 Make it Picturesque

Captivating the user with visuals is proven strategy to engage and encourage further exploration. A site that is either boring or too heavy with text content will inherently discourage the user.

Visuals are a great way to break up text and be the focal point for the website. Additionally, they are commonly the point of the website that sticks with the user. For instance a blog article that includes images has 94% more views than one that omits visuals. User experience design services have tremendous amount of data that support the use of striking visuals and proper usability make a positive impact on the overall website.

2

# 3 Have A Responsive Web Design

As mobile continues to grow astronomically, design a website that is responsive on a mobile device is absolutely necessary. In some instances it is even necessary to seek out a mobile app development agency to build an application in the most intuitive manner for a mobile device.

Regardless, ensuring your presence on mobile is up to par with the user expectations is step one in creating a responsive web design. The right mobile app app design and development group has the right expertise to derive from the website functions and designs a supreme mobile experience.

Conclusion

Having the proper web design stems from having the right partner, such as Codal who is a web development agency Chicago, and the right vision to of the website. A vision is one that entails a clear goal for the purpose of the website, a goal that is almost always supported by simplicity, visuals, and a responsive web design.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of making an app is? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.

Designing A Competitive Website: Tips to Get You There

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

When putting together a marketing plan, one of the key factors to ensure is following trends and not being outdated in whatever creative, media, or overall strategy you are pursuing.

In 2017, one of the biggest trends in terms of media is mobile. It is not just the point that everyone has a mobile device, but more importantly everyone is looking at their mobile device. As a result, mobile app development agencies are staying ahead of the curve in a way to design and develop to meet the user’s expectations.

Additionally, there are a lot of different avenues one can take in the umbrella of a mobile strategy. Whether that is using an app development agency to create a branded app, using display ads mobile ads, or sending push notifications, being on a mobile device is going to grab the attention you as a marketer is seeking.

Go Where Your Audience Is

Since majority of individuals own and use a smartphone device, it is a safe assumption to make that your particular target audience also owns that device. But like I mentioned previously, it is not just about owning it but using it.

For example, 80% of smartphone owners look at their phone when they first wake up. Once you know when to reach your audience, communicating with them in an effective and seamless manner is critical, that is where UX services can help.

Another key metric to take note of is in sending emails, of which a growing percentage are opening on a mobile device. For instance, a recent statistic found that 15-70% open on mobile device.

Tracking and Personalization

One of the key driving factors of why mobile is so great to use for a marketer is the tracking and personalization one can derive from it.

Firstly, since a mobile device is connected to an abundance of different platforms and information, such as social media, geolocation, shopping behavior, and other information a user may have disclosed in public that as a marketer can utilize.

With such a diverse and extensive amount of research, UX research services can have a great understanding of who the user is, in a way to design a website, app, ad, or content that

Through such data and the expertise of UX design agency, a marketer can design including the individual to both target and reach the audience in the most personal and effective way.

A New Strategy: Integrating AI

The most emerging trend within mobile that is truly revolutionizing the mobile’s effectiveness is through AI or artificial intelligence.

AI algorithms are added to mobile apps in a way that provides a deeper connection with the user. For example, they can essentially act as a personal assistant in which helps with shopping or be a constant reminder about sales ending or products left in a shopping bag.

Conclusion

Mobile engagement can give you the ability to capture your audience, track their behavior, personalize the marketing message, and implement AI in ways marketers have never had in previous years.

As a marketing agency, you have the ability to use tactics that have been honed over years by UX companies, development agencies, and experts of all kinds to digital advertising.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of developing an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

On-Demand Apps Across Industries

Since the conception of Uber in 2009, companies across industries have been created to service the growing demand of the desire for products and services immediately. Combining the growth of android and ios development services, these on-demand applications are created in a short span of time.

An app development agency not only needs to have the chops develop a functional application, but they need to also provide UX design services to ensure the application is up to the standards a company like Uber set.

On-demand applications are transforming the way traditional businesses operate by being more relevant, timely, and efficient.

Below are just some of the companies whose operations revolve around this new on-demand philosophy and worked with a stellar software development company to bring an idea to reality.

1. The Floral Industry

The difficult process of buying and giving fresh flowers is one that on-demand floral companies are trying to solve. These companies are skipping the step of going through a retail location, just to have the flowers sit, to delivering directly to the consumer.

Urbanstems is just one example that is taking advantage of the on-demand operations by delivering flowers on a moment’s notice.

More importantly, with the help of a UX design agency their platform follows a simple three step process which provides an ease of usability to ordering flowers.

2. The Medical Industry

Attempting to take the pain points, no pun intended, out of going to the doctor is the main problem on-demand medical professionals is trying to solve.

Doctor On Demand has a mission to address the issue of lack of access to healthcare providers in the United States, by providing the care individuals need immediately.

Through providing medical, pediatrics, and mental health services via video visits, world class doctors are able to provide a diagnosis in the comfort of your own home.

3. The Cleaning Industry

Another industry that is capitalizing on this operation in the laundry industry. Although unlike other niches where newly established companies are taking on this service, the laundry on-demand has already a recognizable brand around the service.

Tide Spin is taking the hassle out of doing laundry and offering a pickup, cleaning, and delivery service for its customers.

Through the branding of Tide, Tide Spins offers a guaranteed experience assurance through the Tide detergent itself and the tide-trained professionals.

4. The Childcare Industry

“I can’t, I don’t have a babysitter” is no longer an excuse anymore. Through the ability to schedule a qualified caregiver, parents now have the ability to make plans out of the blew without having to worry about the kids.

Kango offers both rides and childcares for children at a fixed rate through their application. Additionally, in order to ease the parents concern of safety, they undergo background checks, fingerprinting, a DMV record check, and a thorough screening for all their caregivers

5. The Cannabis Industry

Both new as an industry as a whole, and to the on-demand operations, the cannabis industry is one that works seamlessly with an on-demand business model.

Canary proclaims to be the go to for “delivering your highs in the new era.” Their overall service is proving marijuana right to the door, following both safety and legal regulations,

They are also partnering with dispensaries and producers in order to provide a large variety of products for their customers.

Conclusion

Regardless of the industry, the business model of on-demand is taking over. One of the prime drivers of this emergence is the increased importance of mobile and greater use of applications.

Partnering with an application development agency is the first step in creating a new and relevant on-demand business.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

On-Demand Apps Across Industries

Optimizing Your Website and SEO Strategy Needs to Be Top Priorities

No matter what industry your business falls under, having a digital presence is no longer an option. But once you have the digital presence, is it the best it can be?

The two may aspects of having a digital presence you need to put a focus on is making sure the website is reflective of the essence of the brand while also being easily found by the users. If the user cannot find you, what is the point of having a website? But then if the user does find, and your website is not optimized and they bounce, is that worth it?

Both answers are no. Having one but not the other, is essentially setting the one that is well performing for failure. But the first step in this equation is optimizing a website and that typically starts with hiring a UX design firm.

Step 1: Optimize your site

There are so many reasons that a website can be considered bad. The most obvious instance is the aesthetic design of the website is out of date or visually unappealing. In the most general sense knowing how to capture your brand in an elegant and trendy, yet simple design is the first step.

Next, it is looking at the individual features and steps of the consumer journey that contribute to the overall ease of usability on the site. Utilizing UX research services to conduct tests and and extensive research is so important to really have an understanding the level of usability on the site.

Step 2: Focus on search

The ability to receive immediate feedback is now a universal expectation, as all you need to do is to “google” it to find what you are looking for. As a brand, making sure you are not only included in the search results page, but high up on the page is mission critical.

Overall there are two avenues that a company can go in regards to search; paid and/or organic search.

Organic Search

The most long term approach to search and arguably the most difficult to get right is organic search. Specifically looking at Google, since they are the powerhouse of search engines, you have to know how the algorithm is set in order to maximize and increase your brand’s page ranking.

For Google, the ranking is dependent upon the indexed age, authority profile, and underlying content. Of these three, the one you have a large control over to improve upon is the content included on the site. Ensuring that original and authentic content which also incorporates the keywords will ultimately help increase page ranking when the user’s search those specific keywords.

Paid Search

On the other hand, paid search is more of a short term solution for getting users to the site. There are a variety of ways that you can pay for search, either cost per awarness, cost per click and cost per acquisition.

Regardless which of these three you go with, the prices for each action, where it be eyeballs, clicks or actions are all based on a bidding system. Thus, the more popular the keyword for that specific goal, the higher the price.

Organic + Paid Search

Majority of brands have this misrepresentation that only focusing on organic or paid is a sufficient strategy when doing a search campaign. Although implementing both is critical for success and the statistics below outline that importance when both are present high on the search results page. (Statistics from Mindshare)

  • 95% increase intent to visit the site.
  • 73% in intent to purchase.
  • 50% increase in brand trust
  • 40% increase in brand favorability

Conclusion

As a brand in the digital you need to have a website that flows and clearly portrays the brand. After that is optimized by a UX design service focusing on search and being found is the next step in increasing traffic and ultimately your bottom line.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

Optimizing Your Website and SEO Strategy Needs to Be Top Priorities