Applying Psychology Principles to Improve Your UX

Psychology is one of the main disciples outside of technology that the user experience field heavily relies upon. A UX design company needs skills being the technical and the creative design, but to also have a deep understanding of the user.

Utilizing psychology principles is a key component in order to optimally design for the user. Regardless if the project is web application development or requires the services of a mobile application development agency the same psychology concepts can be applied.

Below outlines the best psychology insights that a user experience research services are implementing in their designs and process of UX.

The Primacy Effect

The primacy effect is the psychology understanding associated with memory that an individual has a greater ability to recall items in the beginning of a list.

Knowing this common technique, UX design services design a page in a way that the most important items are in the beginning and end. For instance, placing a call to action immediately in this spot is one way to help boost conversions.

Overall, it is important to first captivate the user in the beginning, not only to encourage them to keep looking, but also to engrave the image or messaging in their memory.

The Recency Effect

Likewise to the primacy effect, the recency effect is one that a user would be more likely to recall the item that is last or most recent.

The ending of a page should leave a lasting impression or an action by the user. It is up to the UX design firm to creatively design a page in a way that the end action of the user is one that gets them to accomplish a specific task, rather than just bouncing from the page.

Repetition is Key

Repetition is one of the well known psychology concepts that really resonate in a digital sphere. The text on the page that is most often repeated is usually the information that the user will most likely remember.

In understanding this concept, UX services need to ensure that the most important information is the one that is repeated. For example, as an e-commerce store, repeating the concepts of the sale that is underway will help in encouraging a purchase behavior.


A new phenomenon that has emerged, especially since the popularity of social media, is FOMO, which stands for fear of missing out.

People have a uncomfortable and negative association when they are told they are missing out, either from an experience or product. Inserting that sense of urgency in certain offerings will capitalize on this general user fear, in a way that will encourage and persuade action.

It’s Free

In marketing, one of the words that tends to instantly create a reaction in a consumer is the word “free.” It is not a new concept that people in general get excited about getting anything for free.

These offers that revolve around the “try before you buy” is one that not only instills trust with the consumer, but also adds a boost to the UX of the site or application.


UX research services with a clear understanding and expertise in the psychology field is critical to capitalize on the human tendencies; an understanding that will result in an overall better user experience.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of building an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Applying Psychology Principles to Improve Your UX

Designing A Competitive Website: Tips to Get You There

In the process of designing a website, there is a lot of things to consider. One of the first steps is choosing the right UX design company that can make your digital vision into a reality.

Once that decision is made, having a clear vision on how the website will look, function, and feel is the next step of the process, one of which that will assisted by the UX design agency that you previously have chosen. Utilizing an agency of this expertise is important because of the UX research services they can provide in the beginning stages of the website design process.

Depending on the industry the website falls under, the variability will slightly impact the design. But overall, the best practices for designing a website are fairly universal and can be applied regardless of the particular industry.

#1 Keep It Simple

Simplicity is key for any site, especially since users are wanting and expecting to find the information they are looking for rather immediately. As a website, you want to make sure you are making the call to action, whether that is purchasing a product or filling out a contact form, is clearly indicated to the user.

In keeping it simple, it is also important to remove all forms of clutter on the pages. As a user explores your website, everything should be obvious and natural, where they don’t have to make a substantial effort in order to understand the function or where information is located. UX services are critical in this step for they undergo extensive usability testing in which ensure the best user experience.


#2 Make it Picturesque

Captivating the user with visuals is proven strategy to engage and encourage further exploration. A site that is either boring or too heavy with text content will inherently discourage the user.

Visuals are a great way to break up text and be the focal point for the website. Additionally, they are commonly the point of the website that sticks with the user. For instance a blog article that includes images has 94% more views than one that omits visuals. User experience design services have tremendous amount of data that support the use of striking visuals and proper usability make a positive impact on the overall website.


# 3 Have A Responsive Web Design

As mobile continues to grow astronomically, design a website that is responsive on a mobile device is absolutely necessary. In some instances it is even necessary to seek out a mobile app development agency to build an application in the most intuitive manner for a mobile device.

Regardless, ensuring your presence on mobile is up to par with the user expectations is step one in creating a responsive web design. The right mobile app app design and development group has the right expertise to derive from the website functions and designs a supreme mobile experience.


Having the proper web design stems from having the right partner, such as Codal who is a web development agency Chicago, and the right vision to of the website. A vision is one that entails a clear goal for the purpose of the website, a goal that is almost always supported by simplicity, visuals, and a responsive web design.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of making an app is? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.

Designing A Competitive Website: Tips to Get You There

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

When putting together a marketing plan, one of the key factors to ensure is following trends and not being outdated in whatever creative, media, or overall strategy you are pursuing.

In 2017, one of the biggest trends in terms of media is mobile. It is not just the point that everyone has a mobile device, but more importantly everyone is looking at their mobile device. As a result, mobile app development agencies are staying ahead of the curve in a way to design and develop to meet the user’s expectations.

Additionally, there are a lot of different avenues one can take in the umbrella of a mobile strategy. Whether that is using an app development agency to create a branded app, using display ads mobile ads, or sending push notifications, being on a mobile device is going to grab the attention you as a marketer is seeking.

Go Where Your Audience Is

Since majority of individuals own and use a smartphone device, it is a safe assumption to make that your particular target audience also owns that device. But like I mentioned previously, it is not just about owning it but using it.

For example, 80% of smartphone owners look at their phone when they first wake up. Once you know when to reach your audience, communicating with them in an effective and seamless manner is critical, that is where UX services can help.

Another key metric to take note of is in sending emails, of which a growing percentage are opening on a mobile device. For instance, a recent statistic found that 15-70% open on mobile device.

Tracking and Personalization

One of the key driving factors of why mobile is so great to use for a marketer is the tracking and personalization one can derive from it.

Firstly, since a mobile device is connected to an abundance of different platforms and information, such as social media, geolocation, shopping behavior, and other information a user may have disclosed in public that as a marketer can utilize.

With such a diverse and extensive amount of research, UX research services can have a great understanding of who the user is, in a way to design a website, app, ad, or content that

Through such data and the expertise of UX design agency, a marketer can design including the individual to both target and reach the audience in the most personal and effective way.

A New Strategy: Integrating AI

The most emerging trend within mobile that is truly revolutionizing the mobile’s effectiveness is through AI or artificial intelligence.

AI algorithms are added to mobile apps in a way that provides a deeper connection with the user. For example, they can essentially act as a personal assistant in which helps with shopping or be a constant reminder about sales ending or products left in a shopping bag.


Mobile engagement can give you the ability to capture your audience, track their behavior, personalize the marketing message, and implement AI in ways marketers have never had in previous years.

As a marketing agency, you have the ability to use tactics that have been honed over years by UX companies, development agencies, and experts of all kinds to digital advertising.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of developing an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

The Outlook for FinTech

One of the fastest growing industries within the technology sector is financial services. Also commonly known as FinTech, financial technologies, are disrupting the traditional financial services.

Especially with the growth and expertise of application development agencies, the ability to effectively implement mobile payments, money transfers, loans and asset management easily provides a significant opportunity for financial services.

A recent report showed that the investment in fintech increased from $930 million in 2008 to $12 billion in 2015; a growth that will just continue to exponentially grow in the upcoming years.


Below outlines the growth of the two major components of FinTech in the coming years, and the role a UX design company and a software development company play in the success of mobile payments and financial services.

Mobile Payments

The sentiment around mobile payments in the future is relatively positive, even excited. 28% of consumers believe that mobile payments is the method for the future. More importantly, mobile app developers are researching and testing better ways to implement such technology for their clients.

Companies that are not yet considering a mobile payment functionality within their business will fall substantially behind as the increase popularity moves from a trend to the norm. Others like BrainTree, featured below, are capitalizing on this opportunity and developing a business based on these payment solutions.


Financial Advice

The shift from making an in-person meeting with a financial advisor to relying on technology for that advice is growing in popularity each year, especially with those of the younger demographic.

There is a greater interest in receiving financial advice from technology, whereas 32% from ages 18-34 stated they were intrigued to gather information from the digital sphere.

With the assistance of an UX design agency companies that are providing financial advice through digital can make it digestible and actionable through the way the content is designed.


More and more people are expecting immediacy in all daily activities, a streamline that is driven by the advancement of technology. A successful app development agency has experience implementing payments via the web and app in various industries that require a purchase of a product or service.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us! We’d love to hear from you.

The Outlook for FinTech

Native vs Web Applications

In the initial stages of developing an app, one of the first decisions that need to be made is either building a native or web application. A good resource to use when making the choice is a mobile app design and development company, as they have experience working with each alternative.

The decision between a native and web application is based on the type of functionality and overall budget of the project. Understanding the positives and negatives of each one, then matching it to your individual project. If the whole field is a foreign concept to you, relying on a mobile app developer may need to become a higher priority.

Native Application

A native app is an application that has been developed particularly for a single mobile device and is then installed directly onto the device. These applications are then able to be downloaded through different marketplaces, such as Apple App Store and Google Play Store.

Some of the benefits of a native application are the full support from app stores, the built in features allow for the app to work more easily and faster, the intent to be more safe and secure, and a general ability to be successful for developers.

Although with these benefits, a major drawback is the cost. On average, to build a native app is more expensive the the alternative route. This expense comes from both the cost of developing and the cost of maintaining the app.

Another hurdle for native applications is the tendency for the development and approval process to be long and drawn out. In addition, it may also take time to gain exposure and favorability amongst users.

Since building a native application is an expensive and time consuming process, making sure you invest in the right app development agency is critical for the success of the app.

Web Application

A web based application is an internet-enabled app which is accessible through a mobile device web browser. This allows for the ability to not need to download the app on the mobile device in order to be accessed by the user.

Unlike native applications, web applications are much more simple and easier to maintain, due the fact they have common code bases on the mobile platforms. Additionally, they are able to be changed in a way to fit an older device more easily.

Some of the downsides to a web application lack of discover and safety associated with the web app due to the app not being in the app store. More importantly, web application can have a limited scope in accessing the device’s features.


Deciding on the type of application requires knowledge of the pros and cons to both of these. In order to adequately consider the two, utilizing a IT strategy consulting service may be key in making the right decision.

Regardless of route you choose, you need an experienced mobile application development company to build an app that is functional and designed properly.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the app development cost is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Native vs Web Applications

On-Demand Apps Across Industries

Since the conception of Uber in 2009, companies across industries have been created to service the growing demand of the desire for products and services immediately. Combining the growth of android and ios development services, these on-demand applications are created in a short span of time.

An app development agency not only needs to have the chops develop a functional application, but they need to also provide UX design services to ensure the application is up to the standards a company like Uber set.

On-demand applications are transforming the way traditional businesses operate by being more relevant, timely, and efficient.

Below are just some of the companies whose operations revolve around this new on-demand philosophy and worked with a stellar software development company to bring an idea to reality.

1. The Floral Industry

The difficult process of buying and giving fresh flowers is one that on-demand floral companies are trying to solve. These companies are skipping the step of going through a retail location, just to have the flowers sit, to delivering directly to the consumer.

Urbanstems is just one example that is taking advantage of the on-demand operations by delivering flowers on a moment’s notice.

More importantly, with the help of a UX design agency their platform follows a simple three step process which provides an ease of usability to ordering flowers.

2. The Medical Industry

Attempting to take the pain points, no pun intended, out of going to the doctor is the main problem on-demand medical professionals is trying to solve.

Doctor On Demand has a mission to address the issue of lack of access to healthcare providers in the United States, by providing the care individuals need immediately.

Through providing medical, pediatrics, and mental health services via video visits, world class doctors are able to provide a diagnosis in the comfort of your own home.

3. The Cleaning Industry

Another industry that is capitalizing on this operation in the laundry industry. Although unlike other niches where newly established companies are taking on this service, the laundry on-demand has already a recognizable brand around the service.

Tide Spin is taking the hassle out of doing laundry and offering a pickup, cleaning, and delivery service for its customers.

Through the branding of Tide, Tide Spins offers a guaranteed experience assurance through the Tide detergent itself and the tide-trained professionals.

4. The Childcare Industry

“I can’t, I don’t have a babysitter” is no longer an excuse anymore. Through the ability to schedule a qualified caregiver, parents now have the ability to make plans out of the blew without having to worry about the kids.

Kango offers both rides and childcares for children at a fixed rate through their application. Additionally, in order to ease the parents concern of safety, they undergo background checks, fingerprinting, a DMV record check, and a thorough screening for all their caregivers

5. The Cannabis Industry

Both new as an industry as a whole, and to the on-demand operations, the cannabis industry is one that works seamlessly with an on-demand business model.

Canary proclaims to be the go to for “delivering your highs in the new era.” Their overall service is proving marijuana right to the door, following both safety and legal regulations,

They are also partnering with dispensaries and producers in order to provide a large variety of products for their customers.


Regardless of the industry, the business model of on-demand is taking over. One of the prime drivers of this emergence is the increased importance of mobile and greater use of applications.

Partnering with an application development agency is the first step in creating a new and relevant on-demand business.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

On-Demand Apps Across Industries

Increase Importance of Technology in Casual Dining

Regardless of the industry, the emergence and advancement of technology is having a significant impact across industries. For instance, the casual dining sector is not one that is known for being ‘tech savvy’ but they need to be in order to satisfy their customers.

Since casual dining companies need to improve the overall experience for their customers, partnering with expert IT strategy consulting companies to implement the latest technology trends into the dining experience.

Below is a look at the three areas that this new technology focused population is expecting in a casual dining setting. Without including these technology offerings in your business, customers will spend at your competitors who do.

Free Wifi & Charging Stations

As people are connected to more and more devices, the desire and need to be connected to those devices continues to be important.

Customers are expecting to walk into any establishment and be offered two things, free wifi and the ability to charge their devices.

For example, when asked what offerings would encourage them to visit a casual restaurant more often, 41% of respondents said free wifi and 25% indicated electronic charging devices.

Especially in an industry like casual dining that is so competitive, shining light on what will drive a customers to the store through the help of user experience research services is critical in obtaining a competitive advantage.

Social Media Check-In and Deals

The need stay connected to your customers digitally is also important to drive traffic into your restaurant. Social media plays an integral part in that, as the probability of majority of your customers are using some sort of social media platform.

One of the greatest components of social media is both the integration into your website and that it is mobile friendly. A mobile app development agency is the right go to in order to capture the customers effectively.

Overall, 23% of individuals said social media check ins were important, while 14% said they would favor a casual dining higher if they had social media.

Brand Based Mobile Apps

One of the greatest increase in technology, specifically in relation to brands, is the increase in brand specific apps for customers.

An app develop agency has shifted in the types of projects they take on, once a game concentrated development is not shifting towards branded applications. Such applications can offer incentives, provide updates, send alerts and much more in order to really engage their customers.


Incorporating technology in your casual dining experience is critical in order to engage, retain, and beat out your competition who have yet not adopted the latest technology. Whether it is offering wifi, having a social media page, or even calling for the assistance of an application development agency, implementing technology is just going to increase your competitive edge in such a dense industry.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Increase Importance of Technology in Casual Dining