10 Signs You Should Invest in a Mobile App

As a ux design company chicago-based we have seen the use of mobile apps really taking off. It seems as though you can make an app for anything and people will check it out!

If you’re a company and questioning whether or not you should make a mobile app for your business; the pros are infinite.

From a app development agency standpoint, the main reasons companies come to us with the need of a mobile app development are the following:

1. Apps make it so much easier to promote your products or services.
Businesses and companies that have a mobile app will make a better impression on their customers, it makes your business stand out from others, and creates better interest in your products/services.

B 2019 12. You’re finding that getting to your data takes way too long. Data often loads slowing in older data applications, modern companies need to process data in the fastest way that developing a mobile app would solve.

3. It will build brand recognition. A well-designed mobile app effectively promotes your brand without having to use physical advertisements like signs and billboards. User experience design services offer assistance with helping your brand and the sooner customers recognize your brand, the sooner they will begin to purchase your services/products.

4. Your customer base will grow. After you make your app available on the different app stores and do some online advertising, most likely more people than your regular customers will find out about your product/services. This will increase your sales. Iphone development services have pathed the way for how your app can also work with your social media platforms so your business can reach a larger audience online.

5. It’s a great marketing tool. Digital marketing using your mobile app makes selling products/services much easier; using product descriptions and reviews give an edge to your business.

6. It will help you sell faster. If black friday is coming up and you want to get rid of a lot of your inventory, you can send out coupons via the mobile app to customers. Promotions and sales encourage people to want to shop more and brings more publicity to your business. This goes hand-in-hand with #6.

7. Better conversion rate and better payments. If you want to sell something through a mobile app then you have to have a payment feature on the app for customers. There are so many available options for mobile app payments that include wallets, in-app purchase, PayPal, CC & DC payments etc. These are fast and secure payment options for the customer.

B 2019 28. It gives your business a better image. Having an app makes any business, small or big stand out to customers while making you look extremely tech-savvy. As a ux design agency we’ve heard so many customers say it’s easier to find details about a business (location, contact, etc.) instead of relying on Google, this is obviously a major plus for any business.

9. Mobile is not the future, its present. The entire world has gone mobile, everywhere you look every person has a phone in their hand and almost 24-7 at that. Whether people are online shopping or looking for a service they use their devices to shop, research, and entertain themselves.

10. Overall better customer service. Good mobile app design and development provides customers will all of the tools to find out about your product/service as well as a quick method of communicating with staff.

Conclusion

In 2019 the mobile app industry is thriving, while this is happening it’s worthwhile for every business to invest in mobile app development. If your business isn’t mobile and not thinking about becoming mobile; you’re already behind your competition.

As an apple and android app design company, Codal has numerous ios development services to offer! Looking for more insight on how app developers in chicago, like Codal, can help you with any of your mobile app needs? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.

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10 Signs You Should Invest in a Mobile App

Beyond the Basics: Custom Icon Design

Icons are a small, but powerful feature to any website that can give users a lasting impression of a brand. While custom icons should blend and match with the rest of your branding and website design, they should stand out enough to get the user’s attention. Any company that offers user experience design services will probably recommend using custom iconography.

Although there are many websites that offer free icons to download, such as Flat Icon, Free Pik, and Icons8, using custom icons is a solid way to ramp up your brand. If you let your UX design company design custom icons for you, they will be available to use on the following:

– Website and Mobile App
-Blog Posts
-Print Material
-Company Swag
-Tradeshow Backdrops + Material
-Product Packaging
-Social Media Visuals

The list of places that you can use icons for can go on and on. If your business has a mobile application and a website, than pass the new custom assets along to your mobile app development agency and have them implement them into your design.

Be Original

People simply appreciate originality. All of the icons in the libraries of the above websites I mentioned, probably have the same ongoing list of icons, that tons of UX companies are using. You wouldn’t want to be the company that blends in with the rest of them, would you? I didn’t think so.

Be Clear and Usable

By using custom icons on your web pages and apps, chances are that the icons will be much more clear on what the message is trying to convey. For example, Codal is a mobile application development agency, offering iOS development services in the Swift language, instead of just using an iPhone to show off that we are iOS app developers, Codal could create a custom icon, incorporating Codal branding, along with elements that would show that that that we specialize in Swift.

How to Get Started?

Start planning and select a style

The first step to creating custom icons is to start thinking about the style, look and feel you want to go for. There are so many different routes of styles you could go, and you would want to make sure it aligns with the rest of your brand (fun versus corporate).

Gather resources

Once you have a plan and a style in mind, start looking for resources that specialize in custom icon design. As a user experience design agency in Chicago, we would love to sit down and have a consultation with you about your UX and brand experience.

Beyond the Basics: Custom Icon Design

Can Fonts Evoke Feelings

In web design, content can be just as important as visual elements, such as infographics, images, and even the fontography. Along with these visual marketing tools like infographics, fonts also serve as a marketing tool for journalists and writers when creating their content. Ultimately, your choice of font is part of how a message is conveyed to a user. As a user experience company, this is something that cannot be overlooked.

A few years back, a study was conducted by the Software Usability Research Lab, by Wichita State University, about how some types of fonts evoke specific emotions for the end user. Turns out, it is quite interesting!

The study had the participants organize different types of fonts into categories, such as: All Purpose, Traditional, Happy Creative, Assertive Bold, and Plain.

The well-known fonts that were organized included: Cambria, Constantia, Corbel, Candara, Calibri, Consolas, Times New Roman, Arial, Verdana, Comic Sans, Century Gothic, Courier New, Impact, Kristen, Rockwell Extra Bold, Gigi, Georgia, Agency FB, Monotype Corsiva, and Rage Italic.

Below are some the top fonts that were associated with certain emotions:

  • Unstable: Gigi, Kristen, and Rage Italic
  • Passive: Kristen, Gigi, Comic Sans
  • Unimaginative: Courier New, Arial, Consolas
  • Elegant: Monotype Corsita, Rage Italic, Gigi
  • Assertive: Impact, Rockwell Bold, Georgia
  • Formal: TNR, Georgia, Monotype Corsiva

When designing a website, it is absolutely critical to keep the fonts in mind. If you are a creative company offering UI design services, you probably would want to steer away from the font’s that are considered “unimaginative,” considering you are trying to portray the company as being creative. The same goes for the opposite, if a UX design company is designing a website that is targeted for a bride-to-be, you would want to stay away from the fonts in the “unstable” category, and choose something more formal and elegant.

If a doctor’s website is using the “Gigi” font, I don’t think that visitors will consider the website, or the doctor as a trustable source. Most companies that conduct UX UI research should be well-aware of what types of fonts are considered to be trustable, and which are not.

Why care about emotions when designing?

Every day, we make decisions around how we feel. Triggering emotions will increase motivation, and affect a user’s memories. Eventually (and ideally) the users emotions will become actionable and they will perform the actions or tasks that you want to.

Choose your fonts wisely, as they have a huge impact on your customer’s experience while they are using a website. Most web development agencies will take this into consideration during the user experience and interface design stage.

Can Fonts Evoke Feelings

Brief Comparison of Python and Other Programming Languages

More often than not, Python gets compared to other languages such as Perl, Javascript or C++. In this article, as a Chicago mobile app development agency, we will very briefly cover some comparisons between Python, and these other languages.

Realistically, the choice of a programming language is often in the hands of your application development agency. However, things like cost, training, timeline, can all be factors in choosing a software engineering language.

Javascript | Python

Python has an “object-based” subset that is very similar to JavaScript. Both of them support a style that uses very simplistic functions without including in class definitions. Anyone that offers Python development services would probably agree that Python supports much larger programs and applications.

Perl | Python

Both Perl and Python come from a similar background, Unix scripting. They also support a decent amount of similar features, but still have a dissimilar philosophy.

Perl highlights the support for typical app-oriented tasks, like file scanning and reporting. Whereas Python highlights support for ordinary coding methods, like data structure design; overall the methodologies involved with Python encourages developers to write clean and maintainable code.

Again, anyone that works for a Python development company would argue that Python and Perl come pretty close to each other, but Python goes way beyond Perl’s niche.

C++ | Python

Often times, Python code is typically 5-10 times shorter than C++ code. It has been stated that only Python developer, or Python development company can finish a project in two months, which is what two C++ engineers could not even complete in one year. Therefor, Python completely shines over the C++ programming language.

Brief Comparison of Python and Other Programming Languages

Minimalism in Mobile App Design: Part 1

As a mobile app development company, we always have to stay on top of industry trends, and consider what users and consumers actually want while they are using their mobile applications on their smartphone.

In a recent survey that we conducted (part of our ux services), we found that users want minimalism. They want a simple, easy-to-use interface that doesn’t include anything besides what it needs to. Of course the design always needs to be usable, but being consistent and clear is sometimes just as important.

Below are a few simple ways that you can design your mobile application taking a minimalistic approach.

Typography

I great rule of thumb when designing a mobile application, is to stick with one font. Using different fonts can make the application’s interface look confusing and sloppy. Just from a quick glance at the two screens below, it is obvious that the screen to the right looks cleaner and more usable.

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Instead of playing around with the different fonts, play with the weight of the font. This can add more detail to the design, while not completely ruining it. The size of the font can also be changed to make certain text appear more important (or less) than other content.

Apple and Google both do this on their platforms, which also means it is a proven method that works, and all mobile app design companies should follow.

Whitespace

Many people assume that too much whitespace is a bad thing; it get’s criticized quite often. However, what people don’t understand is that whitespace is actually a powerful tool that can control what a user looks at on a website or app.

It can bring focus to a certain element on a screen, and can even organize a screen into different sections or elements. If you need to empasize something on a screen, you can use whitespace to do so.

Using whitespace also means you can take a minimal approach to the design on your app; and it is not a bad strategy.

Conclusion

When seeking out UI design services, you should keep some of these factors in mind while going through the UX design agency’s portfolio.

The fonts should stay consistent throughout the entire interface of an application, while you should utilize more white space than you may think. In part 2 of this article, we will explore different factors of minimalism in mobile app design.

Minimalism in Mobile App Design: Part 1

Ways to Improve Traffic To Your Website Through Marketing Efforts

Having a strong digital presence across industries is becoming more and more important to the success strategy of a business. Engaging with a web development agency on ways to not only establish a digital presence, but to to make that digital presence current is the first step in achieving an optimal digital marketing strategy.

Below outlines some of the major components that contribute to an effective digital strategy. Incorporating all these elements in a digital plan of action is the most dynamic way to build your brand and increase traffic in the digital sphere.

It Starts With The Website

Although a fairly obvious statement, but to have a digital presence, on the most basic level you need a website. Regardless if you are selling products and fall under the category of “e-commerce” or just simply want to have a presence with a marketing website, being visible, findable and usable is key.

In the initial stages of developing your website, it is almost mandatory to hire a UX design agency so that your website is built for the specific user.

From color scheme, layout, features, and consumer pathway, user experience research services have the tools and testing capabilities you need to design the best experience for your target audience.

Display Ads

In almost all digital marketing plans is the inclusion of display ads. Although the movement of display ads is to be more relevant and targeted to the consumer, enter programmatic advertising.

Programmatic advertising to the process of ad buying that uses software and data to purchase ad space. This allows advertisers to be both dynamic and interactive in the ads that are created and served to the user.

Since ads can now be interactive, but the goal of getting the user to click through to a redirected page is still the same, the ads in and of itself need to be usable. This leads to the importance of using a UX design company for the creation of ads, not just design the website.

Search: Paid and Organic

Implementing a strong search strategy is becoming a top priority for many companies. As users are looking towards search engines to answer, offer suggestions, and provide endless amount of information, making sure your organization’s offerings is included is critical.

Having the combination of both paid and organic search greatly improves visibility and findability of your website. To organically rank, a robust and time intensive strategy needs to be implemented, one that can grow and continue; as investing in organic is investing in the long term.

Contrarily, paid search is for that immediate quick result, but one that requires payment for each click. Depending on budget, resources and timeframe will be the determining factors on how to tackle the search beast. Although since search is rather a difficult endeavor, enlisting IT strategy consulting may be necessary.

Blogs, Blogs, Blogs

Providing valuable and thought provoking content is super influential in establishing credibility and actively engaging the user beyond looking at the products or services that are offered.

Especially in an industry where decisions are more thought out and less immediate, for example being mobile app development company, continually providing why your company is superior will increase conversions on the site.

More importantly, continually updating the blog on a regular basis, posting the articles on social or an email campaign will give the users new material and another reason to visit the site on an ongoing basis.

Conclusion

Having a strong digital presence is essential to sustain a competitive advantage. Although since digital covers an array of practices, honing in on the important strategies is key for improving traffic to the website and ultimate long term digital sustainability.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of developing an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

Ways to Improve Traffic To Your Website Through Marketing Efforts

Applying Psychology Principles to Improve Your UX

Psychology is one of the main disciples outside of technology that the user experience field heavily relies upon. A UX design company needs skills being the technical and the creative design, but to also have a deep understanding of the user.

Utilizing psychology principles is a key component in order to optimally design for the user. Regardless if the project is web application development or requires the services of a mobile application development agency the same psychology concepts can be applied.

Below outlines the best psychology insights that a user experience research services are implementing in their designs and process of UX.

The Primacy Effect

The primacy effect is the psychology understanding associated with memory that an individual has a greater ability to recall items in the beginning of a list.

Knowing this common technique, UX design services design a page in a way that the most important items are in the beginning and end. For instance, placing a call to action immediately in this spot is one way to help boost conversions.

Overall, it is important to first captivate the user in the beginning, not only to encourage them to keep looking, but also to engrave the image or messaging in their memory.

The Recency Effect

Likewise to the primacy effect, the recency effect is one that a user would be more likely to recall the item that is last or most recent.

The ending of a page should leave a lasting impression or an action by the user. It is up to the UX design firm to creatively design a page in a way that the end action of the user is one that gets them to accomplish a specific task, rather than just bouncing from the page.

Repetition is Key

Repetition is one of the well known psychology concepts that really resonate in a digital sphere. The text on the page that is most often repeated is usually the information that the user will most likely remember.

In understanding this concept, UX services need to ensure that the most important information is the one that is repeated. For example, as an e-commerce store, repeating the concepts of the sale that is underway will help in encouraging a purchase behavior.

FOMO

A new phenomenon that has emerged, especially since the popularity of social media, is FOMO, which stands for fear of missing out.

People have a uncomfortable and negative association when they are told they are missing out, either from an experience or product. Inserting that sense of urgency in certain offerings will capitalize on this general user fear, in a way that will encourage and persuade action.

It’s Free

In marketing, one of the words that tends to instantly create a reaction in a consumer is the word “free.” It is not a new concept that people in general get excited about getting anything for free.

These offers that revolve around the “try before you buy” is one that not only instills trust with the consumer, but also adds a boost to the UX of the site or application.

Conclusion

UX research services with a clear understanding and expertise in the psychology field is critical to capitalize on the human tendencies; an understanding that will result in an overall better user experience.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of building an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

Applying Psychology Principles to Improve Your UX