Important Metrics of Measuring Mobile App Success

In Part 1 of Important Metrics of Measuring Mobile App Success, some of the metrics that were discussed were as follows:

  • Number of users
  • In-App Engagement
  • Session Length

In this article, we will discuss the monthly (or daily) active users, network errors and app crashes, and abandonment rate.

MAU + DAU

Looking at the daily (or monthly) active users on your app is definitely a metric that you want to track. This will tell you who your true user base is, and how many people are truly engaged and consistently using the mobile application.

You or your mobile app development agency should be looking at this quite frequently and recognizing any possible trends (are your DAU’s shrinking, growing, staying the same?) This will also help you determine your target audience, and who you are marketing and advertising to.

App Crashes + Network Errors

I’m sure that you have experienced a mobile app crash at one point or another. The average rate for app crashed is 1-2% but of course can vary depending on the type of mobile app and how much it is used. Obviously, the less crashes the better. If your crash rate is above 1-2%, you will definitely want to work with an application development agency to get the issues resolved, as you most likely will lose users, in turn, lose revenue.

On the other hand, a network error is typically from the service provider, but can still lead to mobile app crashes.

Abandonment Rate

Your mobile app’s abandonment rate is ultimately the ratio between the transactions voided compared to transactions initiated.
If many of your transactions continue to annul through your app, chances are that either your user experience is not up to par, or that the app performance wasn’t up to the expectations of the user. Any UX design company should be able to take a look at the app, and conduct a UX audit to give user’s a more positive experience while using the mobile app.

As a UX design company in Chicago, Codal takes mobile app success seriously. Codal strives to not only be your UX design agency, or just your go-to Chicago app developers, but we strive to be your partner for everything digital. We don’t just want to build your app, but we want to see your business succeed.

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Important Metrics of Measuring Mobile App Success

How Does a Persona Fit Into the UX Design Process?

Persona’s have been in place for decades, and are not only used in the user experience design field. A persona is synthesized individual that represents a significant amount of people.

More specifically, a user experience design agency would use a persona in order to focus on the target market that they are designing for. Each persona in UX should represent a user type of the application or web platform and should represent the needs that a larger group of people have. Below is what an example of a persona looks like (created by Chicago UX design company, Codal).

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Most personas will have an image, description of who they are, and most importantly, their frustrations, goals, values, and preferred solutions. Personas are something that is included in most UX design services, and will be conducted by the UX UI research team.
So, where does it belong in the UX process?

Personas are typically created in the very beginning of the user experience design phase, but should be referenced throughout the entire process, even into the mobile app design and development phase.

Finding Focus on the User

When designing a website or mobile application, it can be very easily to get lost in the rut of different, unique concepts. You cannot design something just because you like it as a designer. The platform is likely not being designed for you. Personas will keep you focused on the types of people that you’re designing for.

For an example, an older generation may not understand how to use the gestures on SnapChat, yet every millennial does. When SnapChat was being designed, the target persona was most likely a millennial and not a mother of 5 kids.

Design End Goals

A persona is a very goal-driven tool. The purpose of it is almost to ensure that all of the user goals have been met. Therefore, use your personas to reference check that every goal that was determined in the beginning of the project has been met.

Functionality

It is important for these personas to stay present through the software development cycle, and that your design transfers into the functionality that you were hoping for. If it doesn’t, what was the point of the UX research services that you utilized?

Defend your Decisions

If you’re a designer, I’m sure you have been asked “why does this look like this, why is the button here, why is the navigation menu like this?” Well, personas are a great way to back up the decisions that you make as a designer. You designed it a certain way because that is how “persona X” would expect it to be.

Conclusion

Personas are an extremely effective tool for every stage in the user experience and interface design process. Ensuring that your design is user-centered should be one of your main priorities as a UX designer. Interested in learning more about user-centered design? Contact Codal!

How Does a Persona Fit Into the UX Design Process?

Beacons in Retail Case Study – OmniChannel Digital

By 2020, 40-50 billion devices will be connected to the Internet, compared to only 10 billion in 2003. This equals 5 devices per person by the time 2020 comes along. Currently there are a large array of different industries that take away benefits from the Internet of Things. Some of these industries include banking, healthcare,supply chain management, and retail.

Over the past few years, IoT has had one of the biggest impacts on the retail industry. From grocery stores, to large department stores, and even small mom-and-pop shops. As a UX design agency offering custom software development services, we see many clients looking into integrating IoT with their current technology, especially in the retail space.

If you have a retail store, whether a small boutique or a large department store, if you don’t have an app, your store will fall behind. Consumers are extremely dependent on their smartphones today that it is almost necessary to have an app, and an app that is engaging and personalized to the user. If you’re wondering how to make an engaging application that is personalized for every user, you have come to the right place. Beacon technology allows you to do just this.

OmniChannel Digital

Seeking out a mobile application development company, OmniChannel Digital had an idea that would bring in-store grocery shopping to the 21st century. Essentially wanting to change the in-store customer experience for grocery stores, OmniChannel Digital hired Codal to conduct thorough UX UI research, and iOS app development services.

blog 1OmniChannel Digital is a white-label mobile application for grocery stores to market their products to customers.

Using beacon technology, the application tracks where the user is located within the grocery store, the app then sends the user specific promotions based on their profile, and where they are at within the store.

For example, if the user is a 30-year old mother, while she is walking past the diaper aisle, the mobile app will notify her that the Pampers diapers are on sale. Not only does this increase the user’s customer experience while grocery shopping, it can save them money, help them navigate through the store, and even increase their shopping efficiencies.

The grocery stores that have the beacon technology implemented, also benefit a lot from this type of technology. Here’s how:

  • They know what products their users are buying
  • They can personalize promotions and understand customer behavior
  • They can collect and analyze pools of data to continue to make improvements
  • They can reach their customers while they are in a competitor’s store

There’s no reason that a retail or grocery store would not want to implement beacon technology into their apps and stores. In fact, beacon technology is the most rapidly growing in-store technology since mobile credit card readers were introduced.

By utilizing the services of IT strategy consulting and a mobile app design company, you can boost your business by simply integrating mobile beacon technology.

Beacons in Retail Case Study – OmniChannel Digital

3 Ways to Conduct User Research When You Can’t Speak to Users

Most digital agencies that offer UX UI research would probably agree that the core of UX is being able to talk to users, gather useful data, and apply that data to your design. Most UX research services will include user surveys, user interviews, and focus groups; it’s just part of the UX process for most user experience design, or mobile app design companies.

But without any users to speak to- how can you conduct true user research, and gather just as valuable data as if you were talking to a real user?

Emails and Support Tickets

UX companies strive to understand pain points for users. One way to understand major pain points of your customers is to dig through the support tickets, or emails that come through about the digital product.

Emails can be very rich with information that is coming directly from the users. If you find a pattern around users not being able to find a certain page or functionality on the website, it is obvious that this is a pain point that needs to be addressed.

Any user experience design agency should be able to sort through emails of support tickets to find the most problematic aspects of the website or application. This data can be heavily used to dictate the UX and UI design down the road.

Mobile App Reviews

Reading the reviews on a mobile app will also give you direct input from users about how they feel about the application. The App Store and Google Play are full of data that users are actually writing about how they feel using the app.

Many app reviews have both positive and negative feedback; both are useful for the overall design. Some things to look for when conducting research in an app store are:

–  Potential missing features
– Aspects of the app that are confusing to the user
– Are there bugs? Any performance issues?
– Did users know how to use it? Was a tutorial needed?

Reviews of Competitors

Any business is always trying to beat its competitors and launch the next life-changing feature. Every business also wants a lot of users on their app, and they want those users to love using their product. As a mobile app development company, we almost always do a competitive analysis during our UX UI research phase. By looking into competing apps, you can gather feedback based on their app review.

For example, if you are trying to launch a food-delivery application, look at what users have to say about GrubHub or Uber Eats. It’s also important to look at apps similar that have failed, and figure out what made the app fail. What made certain apps succeed? This can tell you a lot about how a user interacted with certain features, or certain design elements.

While there is never really a complete substitute for doing a user interview and speaking with an actual user, there is no good excuse for not gathering feedback from any users. These 3 simple tasks can give you a lot more insight than not doing any research at all.

A solid user experience design is always based on some type of data. UX is supposed to be data-driven design (or else it really is not UX!).

3 Ways to Conduct User Research When You Can’t Speak to Users

Improving Your Mobile Checkout Process

In upcoming days and months, it is time to start thinking about the holiday rush of shoppers. Although halloween hasn’t even hit, and it is only a few days into September, it’s time to start optimizing your website for the holiday season.

Optimizing and improving your mobile checkout process is a great way to start. It is said that 54% of emails are opened on a mobile device. This means that if you’re sending email campaigns for your eCommerce business, not only the email, but your website, and even checkout process has to work perfectly on mobile.

Reduce the Number of Fields

Your form should include the bare essentials of questions and fields to fill out. While a question like “Where did you hear about us?” might help the vendor tremendously, you could lose customers if the form appears to be too long to fill out. UX and UI research will show that shorter forms will equal more conversions, especially when talking about mobile!

During the holiday season, users are making very frequent purchases, on many different websites. Customers should be given the option to checkout as a guest for this very reason. How many accounts are they going to make in such a short amount of time?

Put simply, a user is much less likely to go through the process of purchase if they have to create an account. Most mobile app design companies will also make this suggestion to their clients.

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Show Progress of Checkout

Users will be much happier knowing how many steps they have to take to complete a purchase. A simple visual design to show how many steps are left, keep the user informed. Any individual or company that offers UI design services can help craft a beautiful design that not only is visually appealing, but will be very informative for your customer.

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Take Advantage of Third Party Services

PayPal, Amazon, Apple + Google Wallet should be your best friends. Why would you force your users to pull out their physical wallets, and type in their credit card number when they don’t have to?

When a customer utilizes one of these services, their information is typically auto-populated, making the checkout process as easy as it possibly can be. Not only is it easy, but these platforms are extremely trusted by customers.

While these types of integrations may seem like they could be difficult, it would be a piece of cake for any mobile app design and development company.

Improving Your Mobile Checkout Process

Maximize on the Potential of Your eCommerce Website

Most user experience and visual designers can spot a templated design from a mile away. Surprisingly, a large number of eCommerce websites use templates for their design. Why? Probably because it is cheap, and quick to launch. However, if you really want to maximize the potential for your eCommerce business, hiring a company that offers UX design services would be highly recommended.

Some of the things that matter most on websites that sell products are conversion rates, bounce rates, branding, and seamless path to purchase.

A UX design agency that also offers web and app development services is probably just what you need. Here’s how a UX design agency can help you optimize your site for maximum conversions.

Analysis of Current Customer Data

Many UX research services begin with an in-depth audit of the typical buying journey, from the customer’s first visit to the checkout process. By dissecting the current conversion funnel, a design agency can identify areas for improvement in the process, and leverage research-driven design strategies to make improvements on the website.

Seamless Path to Purchase

All businesses have a unique path to purchase.The buyer’s journey should be as simple as possible. By reducing the overall number of steps it takes for the user to make a purchase, your eCommerce will most likely see a reduction of drop-off rates. Many templates path-to-purchase is already completed, and was not thought through for your specific, unique business needs.

Journey Map All User Types

Chances are that your business has multiple buyer personas. It is important that each of those buyer personas are accounted for. A UX design agency will map out every user type to ensure that the website is user-friendly and seamless for all user’s to use.

Marketing Driven Conversion Testing

Before launching any website, it is important to test it first, before it’s live in the market. This is especially true for eCommerce websites, where the website itself generates money without the help of a sales team or outside personnel.

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Testing an eCommerce website focuses on the checkout process, product pages, cross selling, up selling, navigation and product search-ability. Here at Codal, our conversion testing strategies are designed to mitigate shopping cart abandonment and decrease bounce rate.

So What?

Using a template will not fix current pain points of the website, it also will not take into considering your unique business needs, and all of your different customer types. If you hire a UX and UI design agency, they will take the time to understand your business and make recommendations based on that. One template does not fit all!

Maximize on the Potential of Your eCommerce Website

Google Play Versus Apple’s App Store

As a mobile application design company offering iOS development services, it is critical to stay on top of trends and statistics on both Apple’s app store and Google Play.

Apple App Store: The Numbers

appleIn 2008, when Apple’s app store was launched, here were only 500 mobile applications available. Within 5 years, the number of apps in the store skyrocketed to a million. Just this past January, the app store reached 2.2 million apps.

In 2016, the app store recorded a bit over 25 billion downloads. In quarter 4 of 2016, the App store reported that they generated $5.4 billion.

Google Play: The Numbers

androidThe Google Play store was also launched in 2008, the same time as Apple’s App Store. However, this past January the total number of apps in the store was over 2.7 million.

In 2016, the Google Play store recorded over 75 billion mobile app downloads.

So, while there are more downloads and more apps in the Google Play Store than Apple’s App Store, Apple was still able to generate more money from mobile applications within that time period.

But, Why?

Are there more Android app design companies than iOS development firms? Do more people have Android phones than iPhones? Are Android app development services less expensive than iOS?

Not particularly. One large factor of this is that Apple has a lot larger of a quality control process than Google does. A mobile app development company that releases both an iOS and Android app will have two different waiting periods to get approved. Typically, Android approves their apps a lot quicker than Apple does.

While it completely depends on the features of an app, an Android app can be approved within a day of being sent for review. This is rarely the case with Apple, as it seems that they spend more time reviewing the app’s and have completely different guidelines than Google.

Apple is all about quality and quality control. They are much stricter about what types of mobile app’s are allowed to be available to download, and they have a lot more guidelines for approval/rejection. For example, if your app needs a code update, Apple will let you know; and if you don’t update it, they’ll take control of the situation and remove it from the app store.

If you’re looking for an agency that offers iOS development services or Android app development services, get in contact with Codal, and let the UX design and development agency bring your idea to life!

Google Play Versus Apple’s App Store