Important Metrics of Measuring Mobile App Success

In Part 1 of Important Metrics of Measuring Mobile App Success, some of the metrics that were discussed were as follows:

  • Number of users
  • In-App Engagement
  • Session Length

In this article, we will discuss the monthly (or daily) active users, network errors and app crashes, and abandonment rate.

MAU + DAU

Looking at the daily (or monthly) active users on your app is definitely a metric that you want to track. This will tell you who your true user base is, and how many people are truly engaged and consistently using the mobile application.

You or your mobile app development agency should be looking at this quite frequently and recognizing any possible trends (are your DAU’s shrinking, growing, staying the same?) This will also help you determine your target audience, and who you are marketing and advertising to.

App Crashes + Network Errors

I’m sure that you have experienced a mobile app crash at one point or another. The average rate for app crashed is 1-2% but of course can vary depending on the type of mobile app and how much it is used. Obviously, the less crashes the better. If your crash rate is above 1-2%, you will definitely want to work with an application development agency to get the issues resolved, as you most likely will lose users, in turn, lose revenue.

On the other hand, a network error is typically from the service provider, but can still lead to mobile app crashes.

Abandonment Rate

Your mobile app’s abandonment rate is ultimately the ratio between the transactions voided compared to transactions initiated.
If many of your transactions continue to annul through your app, chances are that either your user experience is not up to par, or that the app performance wasn’t up to the expectations of the user. Any UX design company should be able to take a look at the app, and conduct a UX audit to give user’s a more positive experience while using the mobile app.

As a UX design company in Chicago, Codal takes mobile app success seriously. Codal strives to not only be your UX design agency, or just your go-to Chicago app developers, but we strive to be your partner for everything digital. We don’t just want to build your app, but we want to see your business succeed.

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Important Metrics of Measuring Mobile App Success

How Does a Persona Fit Into the UX Design Process?

Persona’s have been in place for decades, and are not only used in the user experience design field. A persona is synthesized individual that represents a significant amount of people.

More specifically, a user experience design agency would use a persona in order to focus on the target market that they are designing for. Each persona in UX should represent a user type of the application or web platform and should represent the needs that a larger group of people have. Below is what an example of a persona looks like (created by Chicago UX design company, Codal).

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Most personas will have an image, description of who they are, and most importantly, their frustrations, goals, values, and preferred solutions. Personas are something that is included in most UX design services, and will be conducted by the UX UI research team.
So, where does it belong in the UX process?

Personas are typically created in the very beginning of the user experience design phase, but should be referenced throughout the entire process, even into the mobile app design and development phase.

Finding Focus on the User

When designing a website or mobile application, it can be very easily to get lost in the rut of different, unique concepts. You cannot design something just because you like it as a designer. The platform is likely not being designed for you. Personas will keep you focused on the types of people that you’re designing for.

For an example, an older generation may not understand how to use the gestures on SnapChat, yet every millennial does. When SnapChat was being designed, the target persona was most likely a millennial and not a mother of 5 kids.

Design End Goals

A persona is a very goal-driven tool. The purpose of it is almost to ensure that all of the user goals have been met. Therefore, use your personas to reference check that every goal that was determined in the beginning of the project has been met.

Functionality

It is important for these personas to stay present through the software development cycle, and that your design transfers into the functionality that you were hoping for. If it doesn’t, what was the point of the UX research services that you utilized?

Defend your Decisions

If you’re a designer, I’m sure you have been asked “why does this look like this, why is the button here, why is the navigation menu like this?” Well, personas are a great way to back up the decisions that you make as a designer. You designed it a certain way because that is how “persona X” would expect it to be.

Conclusion

Personas are an extremely effective tool for every stage in the user experience and interface design process. Ensuring that your design is user-centered should be one of your main priorities as a UX designer. Interested in learning more about user-centered design? Contact Codal!

How Does a Persona Fit Into the UX Design Process?

What You Need to Know About iOS 11

As a Chicago mobile app development company, it is absolutely crucial for us to stay on top of trends, including all types of software updates, whether it be iOS or Android.

Just this week, iOS 11 was launched to consumers. Everyone at Codal, all of the marketers, mobile app developers, and UX’ers are enjoying the new update so much that we decided to put together a guide for things that you need to know about the new interface.

UI Design Changes

u1While the UI design did not get a complete overhaul, many of the built-in mobile apps now use a heavy, larger font and have a different interface. The Camera, and Message apps are perfect examples of this new design change.

The Control Center (which is now customizable,) and the lock screen both both have some of the most significant changes yet. The Control Center now takes up the entire screen, which can be customized in your iPhones Settings.

Siri Gets Smarter

As an iOS development firm, offering custom software development services, artificial intelligence is always a hot topic. Siri just got smarter, which we are obviously excited about.

Wondering about the new things that Siri can do?

  • Siri can now translate English to other languages (Spanish, Italian, German, French, and Chinese)
  • She now will make smarter suggestions to you based on your browsing history and interests
  • Siri will now sound more human-like with a natural voice, more expressions and better pronunciation
  • She’s grown a love for music, you can even ask her “who is the drummer in this tune?”

Files, Files, Files

u2If you use your phone for business, which everyone typically does from time-to-time, this new feature will make your life a lot easier.

The Files app is supposed to mimic the MacBook’s “Finder” app. The Files app will be just like Finder, well-organized and searchable.

iOS app development companies are now able to integrate Files into the app’s they build, to that individual apps will be listed inside of Files; this makes it very easy to transfer doc’s between apps.

Other Awesome Features

Our team at Codal (Chicago mobile application design company), has compiled a list of some of our favorite new features.

  • Sending Money: Money can now be sent through iMessages, with a simple fingerprint initiation.
  • Indoor Mapping: Maps now has an “indoor” feature for certain places, like malls and airports.
  • One-Handed Keyboard: This feature allows the entire keyboard to one side of the screen, to make it easier for the user to type with only one hand.
  • QR Codes: Finally catching up to Android devices, the new iOS can now scan QR codes and will respond to the QR appropriately.
  • Apple Notes: You iPhone can now scan a document, and will even recognize handwriting on any document that is scanned.
What You Need to Know About iOS 11

3 Ways to Conduct User Research When You Can’t Speak to Users

Most digital agencies that offer UX UI research would probably agree that the core of UX is being able to talk to users, gather useful data, and apply that data to your design. Most UX research services will include user surveys, user interviews, and focus groups; it’s just part of the UX process for most user experience design, or mobile app design companies.

But without any users to speak to- how can you conduct true user research, and gather just as valuable data as if you were talking to a real user?

Emails and Support Tickets

UX companies strive to understand pain points for users. One way to understand major pain points of your customers is to dig through the support tickets, or emails that come through about the digital product.

Emails can be very rich with information that is coming directly from the users. If you find a pattern around users not being able to find a certain page or functionality on the website, it is obvious that this is a pain point that needs to be addressed.

Any user experience design agency should be able to sort through emails of support tickets to find the most problematic aspects of the website or application. This data can be heavily used to dictate the UX and UI design down the road.

Mobile App Reviews

Reading the reviews on a mobile app will also give you direct input from users about how they feel about the application. The App Store and Google Play are full of data that users are actually writing about how they feel using the app.

Many app reviews have both positive and negative feedback; both are useful for the overall design. Some things to look for when conducting research in an app store are:

–  Potential missing features
– Aspects of the app that are confusing to the user
– Are there bugs? Any performance issues?
– Did users know how to use it? Was a tutorial needed?

Reviews of Competitors

Any business is always trying to beat its competitors and launch the next life-changing feature. Every business also wants a lot of users on their app, and they want those users to love using their product. As a mobile app development company, we almost always do a competitive analysis during our UX UI research phase. By looking into competing apps, you can gather feedback based on their app review.

For example, if you are trying to launch a food-delivery application, look at what users have to say about GrubHub or Uber Eats. It’s also important to look at apps similar that have failed, and figure out what made the app fail. What made certain apps succeed? This can tell you a lot about how a user interacted with certain features, or certain design elements.

While there is never really a complete substitute for doing a user interview and speaking with an actual user, there is no good excuse for not gathering feedback from any users. These 3 simple tasks can give you a lot more insight than not doing any research at all.

A solid user experience design is always based on some type of data. UX is supposed to be data-driven design (or else it really is not UX!).

3 Ways to Conduct User Research When You Can’t Speak to Users

Improving Your Mobile Checkout Process

In upcoming days and months, it is time to start thinking about the holiday rush of shoppers. Although halloween hasn’t even hit, and it is only a few days into September, it’s time to start optimizing your website for the holiday season.

Optimizing and improving your mobile checkout process is a great way to start. It is said that 54% of emails are opened on a mobile device. This means that if you’re sending email campaigns for your eCommerce business, not only the email, but your website, and even checkout process has to work perfectly on mobile.

Reduce the Number of Fields

Your form should include the bare essentials of questions and fields to fill out. While a question like “Where did you hear about us?” might help the vendor tremendously, you could lose customers if the form appears to be too long to fill out. UX and UI research will show that shorter forms will equal more conversions, especially when talking about mobile!

During the holiday season, users are making very frequent purchases, on many different websites. Customers should be given the option to checkout as a guest for this very reason. How many accounts are they going to make in such a short amount of time?

Put simply, a user is much less likely to go through the process of purchase if they have to create an account. Most mobile app design companies will also make this suggestion to their clients.

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Show Progress of Checkout

Users will be much happier knowing how many steps they have to take to complete a purchase. A simple visual design to show how many steps are left, keep the user informed. Any individual or company that offers UI design services can help craft a beautiful design that not only is visually appealing, but will be very informative for your customer.

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Take Advantage of Third Party Services

PayPal, Amazon, Apple + Google Wallet should be your best friends. Why would you force your users to pull out their physical wallets, and type in their credit card number when they don’t have to?

When a customer utilizes one of these services, their information is typically auto-populated, making the checkout process as easy as it possibly can be. Not only is it easy, but these platforms are extremely trusted by customers.

While these types of integrations may seem like they could be difficult, it would be a piece of cake for any mobile app design and development company.

Improving Your Mobile Checkout Process

Can Fonts Evoke Feelings

In web design, content can be just as important as visual elements, such as infographics, images, and even the fontography. Along with these visual marketing tools like infographics, fonts also serve as a marketing tool for journalists and writers when creating their content. Ultimately, your choice of font is part of how a message is conveyed to a user. As a user experience company, this is something that cannot be overlooked.

A few years back, a study was conducted by the Software Usability Research Lab, by Wichita State University, about how some types of fonts evoke specific emotions for the end user. Turns out, it is quite interesting!

The study had the participants organize different types of fonts into categories, such as: All Purpose, Traditional, Happy Creative, Assertive Bold, and Plain.

The well-known fonts that were organized included: Cambria, Constantia, Corbel, Candara, Calibri, Consolas, Times New Roman, Arial, Verdana, Comic Sans, Century Gothic, Courier New, Impact, Kristen, Rockwell Extra Bold, Gigi, Georgia, Agency FB, Monotype Corsiva, and Rage Italic.

Below are some the top fonts that were associated with certain emotions:

  • Unstable: Gigi, Kristen, and Rage Italic
  • Passive: Kristen, Gigi, Comic Sans
  • Unimaginative: Courier New, Arial, Consolas
  • Elegant: Monotype Corsita, Rage Italic, Gigi
  • Assertive: Impact, Rockwell Bold, Georgia
  • Formal: TNR, Georgia, Monotype Corsiva

When designing a website, it is absolutely critical to keep the fonts in mind. If you are a creative company offering UI design services, you probably would want to steer away from the font’s that are considered “unimaginative,” considering you are trying to portray the company as being creative. The same goes for the opposite, if a UX design company is designing a website that is targeted for a bride-to-be, you would want to stay away from the fonts in the “unstable” category, and choose something more formal and elegant.

If a doctor’s website is using the “Gigi” font, I don’t think that visitors will consider the website, or the doctor as a trustable source. Most companies that conduct UX UI research should be well-aware of what types of fonts are considered to be trustable, and which are not.

Why care about emotions when designing?

Every day, we make decisions around how we feel. Triggering emotions will increase motivation, and affect a user’s memories. Eventually (and ideally) the users emotions will become actionable and they will perform the actions or tasks that you want to.

Choose your fonts wisely, as they have a huge impact on your customer’s experience while they are using a website. Most web development agencies will take this into consideration during the user experience and interface design stage.

Can Fonts Evoke Feelings

Why You Shouldn’t Use a Website Builder

There are many, many platforms out there that allow you to build a website using a simple drag and drop interface. Wix, SquareSpace, Weebly are just a few to name. If you are a Facebook or Twitter user chances are that you have seen advertisements for these types of platforms.

While these platforms look seamless to use, and can be built practically for free, in a short amount of time, it may look appealing to a business owner, right? Well, any User experience design agency would argue otherwise. Creating a good website takes more effort and time than just throwing a few sections on a page and slabbing content on it. Here’s why web application development agency, Codal, would argue against it:

Terrible SEO (Search Engine Optimization)

Website builder platforms do not contain the correct elements to get your website ranking on the top of Google. A large part of on-page SEO, is the code and structure. When you build your website on a platform like SquareSpace, you don’t have any control over the code, which means that the search engine optimization is completely out of your hands.

Without a good SEO, or a solid SEO strategy plan, how will you get users on your website?

Devalues Your Brand

Using a website builder simply devalues your business and brand. Using a standardized template from Weebly or Wix will make you blend in with other similar companies. A customer that is on your website probably will not trust making a purchase, or filling out a form if they can tell that you spent a total of $30 on your website.

Your digital presence is important, having a nice website design creates a feeling of trust for your users. Cheap web design often equals cheap results. While brands are investing big money in UX design services, and IT strategy consulting, you don’t want to fall behind the curve.

Mobile-Friendliness

Don’t expect a fully responsive website if you are utilizing a platform like Wix or Weebly. While it may look decent on mobile, many businesses are seeking out mobile app design companies just to design a mobile version of their website.

Having a mobile-friendly website should be at the top of your priority list. Recently, it was reported that 52% of eCommerce website visits came from a mobile device. That means that you could be losing almost half of your visitors if your website is not mobile responsive.

No Migration Options

Once you build your website on a self-building platform, you’re stuck with it. Migration is simply not possible when you use a website builder. For example, if you used WordPress to initially build your website, and wanted to switch to a different platform, it can easily be done by any WP design & development company.

If you’re still thinking that a website builder is a good option, you should probably chat with someone who is in the industry, like Codal (Chicago web development agency) who can help you understand the difference.

Why You Shouldn’t Use a Website Builder