There are many, many platforms out there that allow you to build a website using a simple drag and drop interface. Wix, SquareSpace, Weebly are just a few to name. If you are a Facebook or Twitter user chances are that you have seen advertisements for these types of platforms.
While these platforms look seamless to use, and can be built practically for free, in a short amount of time, it may look appealing to a business owner, right? Well, any User experience design agency would argue otherwise. Creating a good website takes more effort and time than just throwing a few sections on a page and slabbing content on it. Here’s why web application development agency, Codal, would argue against it:
Terrible SEO (Search Engine Optimization)
Website builder platforms do not contain the correct elements to get your website ranking on the top of Google. A large part of on-page SEO, is the code and structure. When you build your website on a platform like SquareSpace, you don’t have any control over the code, which means that the search engine optimization is completely out of your hands.
Without a good SEO, or a solid SEO strategy plan, how will you get users on your website?
Devalues Your Brand
Using a website builder simply devalues your business and brand. Using a standardized template from Weebly or Wix will make you blend in with other similar companies. A customer that is on your website probably will not trust making a purchase, or filling out a form if they can tell that you spent a total of $30 on your website.
Your digital presence is important, having a nice website design creates a feeling of trust for your users. Cheap web design often equals cheap results. While brands are investing big money in UX design services, and IT strategy consulting, you don’t want to fall behind the curve.
Don’t expect a fully responsive website if you are utilizing a platform like Wix or Weebly. While it may look decent on mobile, many businesses are seeking out mobile app design companies just to design a mobile version of their website.
Having a mobile-friendly website should be at the top of your priority list. Recently, it was reported that 52% of eCommerce website visits came from a mobile device. That means that you could be losing almost half of your visitors if your website is not mobile responsive.
No Migration Options
Once you build your website on a self-building platform, you’re stuck with it. Migration is simply not possible when you use a website builder. For example, if you used WordPress to initially build your website, and wanted to switch to a different platform, it can easily be done by any WP design & development company.
If you’re still thinking that a website builder is a good option, you should probably chat with someone who is in the industry, like Codal (Chicago web development agency) who can help you understand the difference.