As a mobile app development company, we always have to stay on top of industry trends, and consider what users and consumers actually want while they are using their mobile applications on their smartphone.
In a recent survey that we conducted (part of our ux services), we found that users want minimalism. They want a simple, easy-to-use interface that doesn’t include anything besides what it needs to. Of course the design always needs to be usable, but being consistent and clear is sometimes just as important.
Below are a few simple ways that you can design your mobile application taking a minimalistic approach.
I great rule of thumb when designing a mobile application, is to stick with one font. Using different fonts can make the application’s interface look confusing and sloppy. Just from a quick glance at the two screens below, it is obvious that the screen to the right looks cleaner and more usable.
Instead of playing around with the different fonts, play with the weight of the font. This can add more detail to the design, while not completely ruining it. The size of the font can also be changed to make certain text appear more important (or less) than other content.
Apple and Google both do this on their platforms, which also means it is a proven method that works, and all mobile app design companies should follow.
Many people assume that too much whitespace is a bad thing; it get’s criticized quite often. However, what people don’t understand is that whitespace is actually a powerful tool that can control what a user looks at on a website or app.
It can bring focus to a certain element on a screen, and can even organize a screen into different sections or elements. If you need to empasize something on a screen, you can use whitespace to do so.
Using whitespace also means you can take a minimal approach to the design on your app; and it is not a bad strategy.
When seeking out UI design services, you should keep some of these factors in mind while going through the UX design agency’s portfolio.
The fonts should stay consistent throughout the entire interface of an application, while you should utilize more white space than you may think. In part 2 of this article, we will explore different factors of minimalism in mobile app design.