3 eCommerce Lessons From LuLaRoe’s Downfall

LuLaRoe was a force to be reckoned with as an eCommerce merchant a few years ago. Riddled with lawsuits and conspiracy, the once-booming clothing retailer has since hit its downfall.

LuLaRoe has an unconventional business model as a clothes retailer. LuLaRoe does not sell their products themselves, they sell through independent retailers worldwide. Through multi-level marketing (MLM), LuLaRoe requires their sellers to make an initial purchase of $5,000, to turn around and sell these products to customers.

LuLaRoe’s sellers price these items at a markup and sell them through their medium of choice. What LuLaRoe coins as, “a social retail model,” these sellers can create “shopping communities” in-person or online. A few years ago, LuLaRoe communities were commonly on Facebook: sellers would set up a group, a time for the sale, and then conduct the transactions themselves.

Now if there are alarm bells ringing in your head already, you have good instincts: this is a sketchy business model. As a company that provides eCommerce web design services, we could not agree more.

This unique way of conducting business has since caught up with LuLaRoe and they have been in many legal altercations: many accusing them of being a pyramid scheme, and violating sales taxes. LuLaRoe also received complaints about their quality and their refund policies.

So where did it all go all ‘LuLaWrong’ for LuLaRoe? What can we learn in the eCommerce industry from their mistakes? Here are three lessons that we can take away from LuLaRoe’s downfall:

  • You should be conducting business through a secure central medium

One of the most glaring issues with LuLaRoe’s business model is that they do not use a central secure medium to conduct their sales. There is no central hub that customers can return to for questions regarding their purchases. LuLaRoe conducts all of their sales through third parties.

Their company site is essentially a front, filled with graphics and photos, with no real substance. Customers can see items but have no way of purchasing them without an independent seller. Furthermore, the return policy detailed for LuLaRoe customers, is that they should, “Get in contact with the independent fashion retailer.”

So what purpose does the company site serve? Besides being aesthetically pleasing, I question its functionality otherwise.

This is one major takeaway from the LuLaRoe business model, you should be conducting your business through a secure central medium, to serve as the nucleus of the organization. With LuLaRoe, there is no core to their eCommerce business. You should be conducting your business through one consistent medium. Which can make an eCommerce business more efficient for you and your customers. As any eCommerce website design and development company will tell you!

This can increase your product and employee satisfaction. With LuLaRoe’s model, it was averaged that 70% of LuLaRoe representatives sold less than $5,000 worth of their retail goods. If business was conducted through their company site, LuLaRoe wouldn’t have inflicted this loss upon their retailers.

You should be conducting your business through a secure central channel, if you don’t want to make the same mistake as our dear friend, LuLaRoe.

  • You need to be prioritizing the safety of your customers

With LuLaRoe’s buying and selling process, as we detailed above— there are third parties involved. LuLaRoe does not have a single, secure channel that customers can complete their transactions and receive customer support.

In conducting their business through their independent sellers, LuLaRoe does not provide a safe channel to protect their customer’s information. LuLaRoe is not strict about which payment provider their independent retailers decide to use. Although they do not encourage their sellers to choose a new payment platform— there are no regulatory measures in place to prevent them from doing so.

As a result, there have been allegations that certain independent sellers have been swindling their customers. And with no secure payment avenue in place, LuLaRoe has made it easy for them to do so.

In the eCommerce industry this is something we can learn from, ‘less is more’ when it comes to outside parties. When it comes to handling sensitive customer data it should all be under one secure company platform.

  • You need to ensure the quality of your products

Aside from a rather blasphemous return policy, LuLaRoe does not provide a solid way to ensure product quality. As an eCommerce merchant, the most important thing you can do is: provide a quality product to ensure customer satisfaction.

LuLaRoe did not comply with this golden rule and has received multiple complaints about their product quality. There was no transparency from the company. LuLaRoe makes their independent retailers purchase their products, without seeing them first. Thus, the independent retailers have no way to ensure quality and sold these products to their customers. With this system: there was no check and balance regarding product quality.

Many customers complained about holes and weak quality of the products— primarily in their leggings. This issue was so significant, that the outraged customers banded together to start the Facebook group, “LuLaRoe Defective/Ripped/Torn Leggings and Clothes,” which boasts thousands of followers. When prompted about their quality control, LuLaRoe’s CEO simply responded, “We weaken the fibers to make them buttery soft. We have done all we can to fix them.”

As an eCommerce merchant, you should be listening to your customer’s complaints and making a product that is high quality. In eCommerce, learn from the mistakes of your fellow fallen retailers: ensure your product quality and listen to your customers.

You live, you learn

LuLaRoe has provided us with an example of what not to do in the eCommerce industry. With their flawed business model, it provides a learning experience for eCommerce providers everywhere.

If you would like to continue learning about what makes an effective eCommerce business, you should get in contact with a professional. Reach out to an eCommerce web development company, to ensure your company will be a success in the industry, rather than a flop.

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3 eCommerce Lessons From LuLaRoe’s Downfall

4 Ways To Make Your Business’ Shoppable Instagram Successful

Say you’re an eCommerce merchant that has been wanting to advertise your products through social media. In a culture dominated and shaped by social media, this can be a great way to reach potential customers and raise awareness about your business.

Now, you have quite a few different options to choose from. Facebook, Twitter, LinkedIn, the list goes on. However, if your product can be showcased visually and it is appropriate for your target demographic, a great choice for social media marketing is Instagram.

Instagram has been on the rise as a photo & video sharing application. Some users have already begun to assert that Instagram is replacing Facebook as their dominant form of social media. The New York Times reports that roughly 700 million users access Instagram each month, with roughly 400 million users logging onto the app daily.

If you are an eCommerce business owner that has been looking to expand your reach, Instagram could be an untapped market for you. Multiple eCommerce stores and social media influencers are already capitalizing by engaging their users through this social media forum.

If you are new to Instagram and are unsure how to sell your products, have no fear! Codal has worked with countless eCommerce merchants to assist them in achieving their goals. As a writer for an eCommerce web development company, I have compiled a basic how-to guide for selling on Instagram.

Providing Humanized Content

So, you have decided to take the plunge into the world of Instagram. Aside from the obvious housekeeping tasks— choosing your username, picking a profile picture, writing a description—your content plays a huge role in your account’s success.

Instagram is a visual app; therefore, you need to be providing material that is visually engaging through your profile. Ritual is a great example of this aesthetically pleasing and intriguing content.

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(Screenshots from Ritual’s Instagram Page)

Although they are a vitamin company, their page seems almost artistic. Thus, it makes it interesting for the user. They are showcasing the vitamin in a new way and it is working— Ritual boasts 63.5k followers with 584 posts.

Ritual is also successful because of how they make their product seem tangible. Due to the fact that their product is intended to be for people, they have people marketing and showcasing their vitamin in their content. Ritual humanizes their page through their product representation.

Aside from this human connection, Ritual makes their product’s intention straightforward in their posts. The average user can understand what the vitamin is for upon first glance at Ritual’s page. For example, their page shows their vitamins being balanced on someone’s lips. If I am a user that knows nothing about their product, I assume that it is meant to be ingested— no caption needed.

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(Screenshots from Ritual’s Instagram Page)

In order to sell your product through Instagram you need to make your content seem tangible and your intention be straightforward.

Ritual is just one great example of a brand using Instagram to sell products well. But follow their lead and you can also see yourself gaining user engagement insta-ntly.

2. Exhibiting Quality Marketing Techniques

The developers at Instagram recognize that their platform is being used to sell products, so they have made it nice and easy for merchants to be able to promote their products through advertisements.

If you fork over a little cash, you can purchase photo ads, video ads, carousel ads, and sponsored Instagram stories. This can assist your business on extending your reach beyond your profile. With these ads, you can customize the particular demographic of users that you would like to target.

These ads might be brief, but with your demographic parameters set- they can be funnelled straight to the users that are the most compatible. Now that’s what I call marketing.

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Although these ads are great, a drawback would be your inability to directly link your product in the caption. If users want to learn more they can, through ‘swipe to learn more’; however, you are still unable to link to your company website.

A way around this minor roadblock would be putting your company site in your business’ Instagram biography. That way, if a customer wants to find out more about your products, they can have a set place to look.

Furthermore, you can send a customer your company link through a direct message (or a DM, as the kids call it these days). For example, you can post on your Instagram story an advertisement, and tell your users to “DM you for more information.” Now, with that sidestep, you can link the user to your company homepage directly.

3. Providing Shoppable Instagram Posts and Including Instagram Influencers

Recently integrated into Instagram is the ability for users to check out products through ‘shoppable Instagram posts.’ Sephora integrates this ability into their page with ease. If a user likes the way a product looks- a simple click, and they have the information at their fingertips.

A savvy way of selling your products, a user can browse products from your business without ever leaving the app. This feature prioritizes the importance of providing ease for your user.

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In addition to making shoppable posts, it can be great marketing for your business to team up with a social media influencer. As an influencer, these individuals have access to a vast number of users.

If these users agree to work with your company, it can increase the amount of site traffic for you and your social media mogul. A win-win.

4. Your Page’s Cohesiveness

When making a successful Instagram brand, it is important that your brand’s flow be seamless. Anyone who provides solid ui design services would stress that your color, logo, and aesthetic should match on both the website and the Instagram page itself.

Therefore, if a customer clicks on the company site while on the page, the brand seems to extend itself beyond these two forums. A user should never feel like they are looking at two different brands when they are looking at your site and Instagram side by side.

With your website and Instagram page, cohesiveness is key.

Do It For The ‘Gram

As you are developing your business’ Instagram presence, don’t forget about the other parts of your eCommerce business. As an eCommerce web design company in Chicago, Codal is committed to helping you achieve your eCommerce goals.

Contact us today for help in developing your business further!

4 Ways To Make Your Business’ Shoppable Instagram Successful

UX Case Studies – Tasty

Ah, Apple’s App Store. An amalgam of applications, the App Store offers something different for every user that scrolls through its never-ending rows. As an average user, I tend to avoid these uncharted app waters. However, for today’s piece, I voyaged into the App Store to look at Tasty’s app and its UX.

As a writer for a UX Company, I am aware that in order to have solid UX, an app needs to be applicable to any type of user with any range of experience. Thus, I selected an app that specializes in an area I’m not familiar with: cooking.

Normally, my version of cooking is boiling water, throwing in pasta and coating my al dente masterpiece with red sauce. Voila! Five-star cooking, in my book. Thus, for the purpose of this analysis, I am an amateur chef- at best. Which makes me an ideal candidate for Tasty’s step-by-step cooking app. Will this app make cooking seem easy? We will see.

Tasty is self-described as a “food recipes and videos” application. Created by Buzzfeed, Tasty boasts 4.9 stars on the App Store with 112.4 K reviews. With this high level of user engagement, this foodie app is rated #9 in the Food & Drink category, which is any mobile app developer’s dream!

In its App Store description, Tasty asserts that it is my “new cooking coach.” As a mediocre chef, I am clearly skeptical of this claim. Yet, all uncertainty aside, I dive into this culinary creation and download the latest iOS 10 version of the app. Get your aprons on folks, we’re about to get cooking.

Onboarding

Delving into Tasty’s app, we are welcomed by an aesthetically pleasing sign in page. Tasty’s UI is rather adorable: a bright blue background, with multi-colored pieces of food peeking out from the screen’s corners.

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Tasty’s account creation options are stacked at the bottom of this page. From the get-go, Tasty’s UX is versatile and they welcome any type of user. Users can create an account using their Facebook profile, their phone number- or shocking enough- with no information inputted at all. Users that don’t want to make a profile, do not have to. Tasty allows users to bypass this onboarding step with the “maybe later” option.

After I select the “log in with a phone number” option, the screen shifts to the next step. However, Tasty incorporates a creative detail in this progression. While waiting for the next page to load, there is a tiny donut that dances up and down on the screen. I am so amused by this minor detail, I almost didn’t notice the app lagging. To illustrate their app loading with a piece of food, I thought was an imaginative UX detail.

For my account creation, I am required to: input my phone number, get texted a verification code, enter that code into the app, and create a username. To my annoyance, many of the usernames that I inputted were taken. A necessary evil for many onboarding processes for apps; however, for a food app, I thought so many steps was overkill.

But all of a sudden, my qualms about the number of steps to sign-up was resolved. Users are able to scroll and select a piece of food as their profile photo. Tasty’s UX allows users to personalize their profiles. I got to choose a smiling piece of pizza for my profile- my favorite food. All is well in the food universe.

Before I could get started on my new Tasty food regiment, I am bombarded with a pop-up. For UX design agencies, pop-ups are typically a no-go; however, I thought this one was well placed. Tasty inquires if I am vegetarian or not, and promises to show me recipes with meat or without, depending on my choice. I thought this was an innovative feature of their UX: the user is able to customize their dietary preferences and restrictions.

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Main Interface

After I answered the series of questions presented to me, I am– finally– brought to the main page. I am greeted by rows of colorful looking recipes and their corresponding categories. Upon scrolling further, I was pleased to discover that the app has clever names for their food categories, like “Okie Dokie Artichokie,” for example.

t3At the bottom of the main interface, the page is organized by the tabs, “Discover,” “My Pages,” and “One Top” (as seen below). A solid setup for Tasty’s page, their UX is user-friendly and their layout makes sense. If I ‘discover’ a recipe I want to cook, I can save it to ‘my page’ for future reference. The flow of the main interface seems self-explanatory.

However, the “One Top” tab is dedicated to the sale of Tasty’s new cooking pan. Tasty tries to sell the pan in-app with the options, “Order yours today” or, “I have One Top.” A savvy marketing move, placed conveniently next to the other features of the app.

If we click on a recipe on the “Discover” tab, we are transported to an informational page on that particular dish. I selected an “Avocado Quinoa Power Salad” to learn about. As soon as I selected the meal- after the donut loading icon- I was brought to its interactive recipe page.

t4Tasty incorporates a quick step-by-step video at the top of the page that shows the dish being made. For any user that struggles with cooking, Tasty made it look easy. Their experience continues with an ingredients list and a slowed down version of the video at the top of the page. Tasty made me feel like even I could make that ‘powerful’ dish.

Tasty’s easy to use design doesn’t stop there. To make the dish even more convenient for their users, Tasty’s app offers to ‘export’ the recipe’s ingredient list. That’s right. Tasty is making your shopping list for you.

Final Verdict

As a writer for an app development agency, I applaud Tasty’s clever UX and appealing UI design. Furthermore, as a mediocre chef, I praise how easy their recipes seem. One thing’s for certain, I have found my new recipe book. Sayonara, bland pasta with red sauce.

UX Case Studies – Tasty

HIMSS 2018 & Codal – Disruption of The Healthcare Industry

In just a few weeks, HIMSS (Healthcare Information and Management Systems Society’s Annual Conference & Exhibition) will be occuring in Las Vegas, Nevada. HIMSS brings together 45,00 healthcare IT professionals. Chicago mobile app development company, Codal will be exhibiting in the conference, to continue to conduct digital transformation in healthcare across healthcare organizations across the board.

Some of the conference topics that will be heavily discussed are:

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Codal’s purpose of being at HIMSS is to create a smarter and healthier tomorrow by helping healthcare organization’s with their digital products, whether it be a web patient portal, an mHealth app, or healthcare wearable device.

Digital Transformation in Healthcare

Digital transformation in the healthcare industry is already happening. We are now accessing most of our health information via our mobile phones, and scheduling doctor appointments online. Physicians and clinics are using advanced technology to diagnose the world.

Various healthcare IT solutions have allowed for 52% of smartphone users to gather their health information on their mobile device. Along with this statistic, 80% of physicians use smartphones and medical applications, and 93% of physicians believe that mHealth apps can improve patient health. As for just standard smartphone users, 61% of them have downloaded an mHealth app on their device.

In a recent study done, one major healthcare organization that hired a UX design agency digitized and revamped their sign-up and onboarding process. The results? They were able to automate many of the important parts of the process, and improve the overall customer and patient experience. Their bounce rate was majorly reduced, by 80%, and the spending on sign-ups was reduced by 30%.

The solutions that we’re going to see at HIMSS are part of this digital transformation. There are vendors that are exhibiting that manufacture tablets specifically made for the industry, phone charging stations for hospitals, virtual care platforms, indoor navigation systems for hospitals, and the list can go on!

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How Codal Can Help

Some of the goals of Codal’s healthcare software solutions, is to boost patient experience and improve clinical workflows. Let’s dive deeper into this:

Patient Experience

One of the largest drivers of digital transformation in this industry, is the user, or patient. In this digital age, and as a UX company, we know that user’s expect transparency, simplicity, and a solid usability of any platform they are using. At HIMSS 2018, we’ll be showcasing some of the products that we have built that have boosted a patient experience within an organization.

One of the products includes Nemo Van, a medical transportation application for patients of various clinics and hospitals.

Improving Workflows

Not only is Codal focused on improving patient experience, but one of the major goals is to embrace automation, and promote efficiency and profitability within an organization workflows. At our booth #12253, we will be showcasing the work that we did for ACCME’s web portal.

Attending HIMSS?

If you’re attending or exhibiting at HIMSS 2018 in Las Vegas, come check out Codal’s booth (#12253). We’ll be giving away 3 free iPads, and a UX audit throughout the week!

HIMSS 2018 & Codal – Disruption of The Healthcare Industry

Your Push Notifications Need to be Personalized

In the year to come, personalizing the experience for your users should be on the top of your priority list. More and more, mobile app development firms are understanding just how important personalization and customization really is. Consumers not only want, but they now expect the website’s their on to be personalized, with content they’re interested in, with their own data, etc.

But why push notifications?

The power of push notifications is quite large, according to Wigzo, push notifications can boost engagement by 88%. This statistic is for standard, unpersonalized notifications. Now, imagine about how much more engagement you can get if that message is personalized to the user.

Another reason for starting the personalization with push, is that most users will opt-in for push notifications. If users are opted-in, than it is a relatively easy way for you to reach your user whether they are using your app or not.

Another fun fact, is that Android users tend to engage with more push notifications than iOS smartphone users. Therefore, you should definitely utilizing companies that offer Android development services, and plan out some effective content notifications.

If you’re still unsure on whether or not to use and personalize push, I’m confident that any UX design company that you hire, will help you strategize this, especially if you utilize their UX research services. With research, you will have real data from real users, giving you data about exactly what they want.

The software development agencies that build the below app’s did something right; they have completely nailed personalizing their push notifications.

Pandora

b1Pandora personalized their push notifications in a great way. The notifications are completely custom to the users in-app activity. Localytics reported that one of their most effective push notifications read “2015 is half over and you have already enjoyed 48 songs on Today’s Country Radio. Here’s to 48 more!”

Not only does is this message directly relative to the users activity while on the app, but it celebrates the users achievement (number of songs listened to on a certain radio station). It also gives the user a new goal, to listen to another 48 songs on that radio. The intention of this message is to make the user excited about their past activity, and encourage them to use the app more.

Good job Pandora! (Or to the UX company that helped them strategize this!)

Trip Advisor

b2TripAdvisor does personalized push notifications extremely well. Not only is this app your best friend while you’re traveling, but their mobile app design company had to have designed it where it is usable even when you’re not traveling. The app lets you know the great ratings of restaurants near you, no matter your location.

TripAdvisor’s mobile app will send you notification when prices are going up on a trip that you’ve had your eye on, and always recommends hotel rooms, flights, and things to do, based in your in-app activity. They also ensure that their personalized push notifications have a strong, actionable call-to-action.

MyFitnessPal

b3MyFitnessPal is another business that does push notifications very well. Not only are they extremely personal, speaking straight to the user about their behavior on the app, but they are extremely relevant, timely, and actionable.

For an example, if a user logs meals every day but skips one, it will notify them to remind them to log that day’s meal. They also send notifications that are bold, but effective, like “Hmm. Seems like these reminders aren’t helpful. We’re going to turn them off.” To say the least, this is quite a bold statement, however, it intrigues and interests users since it is so different, creating more engagement.

Conclusion

Messages that are sent via push notification are much more effective and engaging than emails and even text messages with offers and promotions. Everyday, consumers receive a lot of emails with promo’s and offers that are not directly addressed to them. Personalizing push notifications and keeping the message relevant engage the user and keeps them coming back for more.
engages the user,

If your conversion rates, or your CTR is not improving, you should potentially consider investing a bit more time in redesigning your app, or simply consult a UX UI design agency to get professional advice.

Your Push Notifications Need to be Personalized

The Importance of mCommerce Within eCommerce

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Commerce is slowly moving from brick and mortar stores, to online and mobile. According to BigCommerce, 67% of millennials and 56% of generation X, prefer to purchase products online, rather than going into a store to shop. In order to stay on top of industry trends in this age, you must have eCommerce, and mCommerce incorporated into your business.

eCommerce includes all forms of doing business through the online exchange of data, where mCommerce is the trading of products through mobile, or wireless, handheld devices, like a mobile phone or tablet, using a mobile app.

While these two are different, neither should be prioritized over the other.

Internet Usage

One main difference between the two, is that eCommerce will always require using an Internet connection. Without WiFi, or an Internet connection in general, a user cannot purchase products from your website.

On the other hand, if a user has your app downloaded to their phone, they can make a purchase anywhere, anytime, whether the user is connected to the WiFi or not. This is why working with an eCommerce mobile app development company can be beneficial for your business.

The Experience

In order to grow your business, you need to ensure that you have a positive experience, across all platforms and aspects of your business. If a user looks for your app in the app store, and it isn’t there, you’re probably losing out on a sale that your business could have gained. Keeping a positive experience within every aspect of your business is more than important; you have to keep your customers happy.

In order to keep a solid experience for your customers, having a stellar design is also very important. If you don’t work with an eCommerce website design company, you probably should consider hiring one to make sure that your web design (and mobile!) stay consistent with your brand, and that your website or app look like a trustable place to make a purchase.

Mobile Usage

In a study done by BigCommerce, 20% of American shoppers have made a purchase from their mobile phone while they are in the car, or in the bathroom. People are truly making purchases from everywhere and anywhere, which is why it is so important to have a mobile presence if you’re a retailer or merchant.

If people are making purchases from the bathroom, than I have no doubt that users are browsing their retail apps while they wait in line, are on their lunch break, at work, etc. As one of the leading mobile app development agencies in Chicago, we understand and see the importance of mobile. Mobile usage has increased tremendously over the past few years, and that number will only continue to skyrocket for the years to come!

TechCrunch reported that users are using over 30 apps per month, whereas just a few years ago, that number was around 26. As more and more mobile app design companies launch useful app’s into the iOS and Android stores, the more people will continue using apps that either help them in their day-to-day life, or that they simply find enjoyable (like PokemonGo!).

So What?

So, if you have an online store and have customers that continue to make purchases from you, than you are, no doubt, in need of a mobile application. Consider getting into contact with an expert eCommerce website design and development agency to help you out!

The Importance of mCommerce Within eCommerce

2017 Black Friday and Cyber Monday Website Checklist

Black Friday and Cyber Monday are huge opportunities for merchants and retailers to make a lot of money. Last year, shoppers spent an average of $300 online shopping throughout the weekend. Adobe had stated that $5.27 billion was spent online after Black Friday alone (17.7% more than the previous year!)

As a web and mobile app development agency in Chicago, it is our duty to make sure that all of our clients who are participating in Black Friday and Cyber Monday, have their website ready to go! Making sure that your website if functioning properly, as well as having the user experience up to par couldn’t be more important around the holiday season.

Below is a checklist to help ensure that these holiday months will be profitable for your online store.

Ensure that your site can handle a large load of traffic

Depending on the platform that you’re using to sell online, your store can crash if it sees a huge surge of traffic at once. Before BFCM, you must test your server load capacity to ensure your online store doesn’t crash or break during peak hours.

You can use either LoadImpact.com or Blitz.io to test your store.

Banner Promo’s and Hero Images

You need to make sure that you have some nice graphics and visuals to promote your holiday sales. For every holiday promotion, you should have new banner ad’s to represent those specific sales and promotions. If you work with an eCommerce web design company, like Codal, than they should be able to take care of this for you.

Mobile-Ready

Although Black Friday and Cyber Monday is close to an official holiday, most people are back to work on Monday and may be doing their online shopping on-the-go. This means that your website needs to be 100% ready on mobile as well. Touch base with your mobile app design company to make sure that you don’t miss any mobile issues.

Tracking Pixels

Make sure that your tracking pixels are properly working if you are running Facebook ads, Google AdWords, Twitter ads, etc.

Typically, you should be able to do this yourself. Here is a guide for Facebook pixels, and here’s a guide on how to tag your website for Google AdWords. If you cannot implement this yourself, consider working with your web development agency in Chicago to help.

Ensuring that every page of your website has the correct tracking pixels, you’ll have a deep understanding of where your users are coming from. From analyzing this data from BFCM, you can make data-driven improvements to your ad’s for the rest of the holiday season.

Retarget All Customers

The holidays are the best time for you to retarget all of your past customers. You should be sending email campaigns to older customers. When you retarget previous visitors, you are reaching people that may have forgotten about your store.

It is very likely that people you have already sold to in the past will be much more receptive to your BFCM sales and promotions.

Set up Heatmaps

Implementing a heatmap to your website will also allow you to make data-driven changes to your website for the rest of the holiday season. Knowing where your users are dropping off, and where they are spending a lot of time on a certain page.

As a web application development company in Chicago, we are quite frequently implementing heatmapping tools. One of our favorites that we frequently recommend, is HotJar.

Now What?

Now that you have your Black Friday and Cyber Monday checklist ready to go, it’s time to start planning your marketing campaigns, talking to your development partner agency, and creating those graphics for your sales and promotions.

Happy BFCM!

2017 Black Friday and Cyber Monday Website Checklist