Important Metrics of Measuring Mobile App Success

In Part 1 of Important Metrics of Measuring Mobile App Success, some of the metrics that were discussed were as follows:

  • Number of users
  • In-App Engagement
  • Session Length

In this article, we will discuss the monthly (or daily) active users, network errors and app crashes, and abandonment rate.

MAU + DAU

Looking at the daily (or monthly) active users on your app is definitely a metric that you want to track. This will tell you who your true user base is, and how many people are truly engaged and consistently using the mobile application.

You or your mobile app development agency should be looking at this quite frequently and recognizing any possible trends (are your DAU’s shrinking, growing, staying the same?) This will also help you determine your target audience, and who you are marketing and advertising to.

App Crashes + Network Errors

I’m sure that you have experienced a mobile app crash at one point or another. The average rate for app crashed is 1-2% but of course can vary depending on the type of mobile app and how much it is used. Obviously, the less crashes the better. If your crash rate is above 1-2%, you will definitely want to work with an application development agency to get the issues resolved, as you most likely will lose users, in turn, lose revenue.

On the other hand, a network error is typically from the service provider, but can still lead to mobile app crashes.

Abandonment Rate

Your mobile app’s abandonment rate is ultimately the ratio between the transactions voided compared to transactions initiated.
If many of your transactions continue to annul through your app, chances are that either your user experience is not up to par, or that the app performance wasn’t up to the expectations of the user. Any UX design company should be able to take a look at the app, and conduct a UX audit to give user’s a more positive experience while using the mobile app.

As a UX design company in Chicago, Codal takes mobile app success seriously. Codal strives to not only be your UX design agency, or just your go-to Chicago app developers, but we strive to be your partner for everything digital. We don’t just want to build your app, but we want to see your business succeed.

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Important Metrics of Measuring Mobile App Success

Beacons in Retail Case Study – OmniChannel Digital

By 2020, 40-50 billion devices will be connected to the Internet, compared to only 10 billion in 2003. This equals 5 devices per person by the time 2020 comes along. Currently there are a large array of different industries that take away benefits from the Internet of Things. Some of these industries include banking, healthcare,supply chain management, and retail.

Over the past few years, IoT has had one of the biggest impacts on the retail industry. From grocery stores, to large department stores, and even small mom-and-pop shops. As a UX design agency offering custom software development services, we see many clients looking into integrating IoT with their current technology, especially in the retail space.

If you have a retail store, whether a small boutique or a large department store, if you don’t have an app, your store will fall behind. Consumers are extremely dependent on their smartphones today that it is almost necessary to have an app, and an app that is engaging and personalized to the user. If you’re wondering how to make an engaging application that is personalized for every user, you have come to the right place. Beacon technology allows you to do just this.

OmniChannel Digital

Seeking out a mobile application development company, OmniChannel Digital had an idea that would bring in-store grocery shopping to the 21st century. Essentially wanting to change the in-store customer experience for grocery stores, OmniChannel Digital hired Codal to conduct thorough UX UI research, and iOS app development services.

blog 1OmniChannel Digital is a white-label mobile application for grocery stores to market their products to customers.

Using beacon technology, the application tracks where the user is located within the grocery store, the app then sends the user specific promotions based on their profile, and where they are at within the store.

For example, if the user is a 30-year old mother, while she is walking past the diaper aisle, the mobile app will notify her that the Pampers diapers are on sale. Not only does this increase the user’s customer experience while grocery shopping, it can save them money, help them navigate through the store, and even increase their shopping efficiencies.

The grocery stores that have the beacon technology implemented, also benefit a lot from this type of technology. Here’s how:

  • They know what products their users are buying
  • They can personalize promotions and understand customer behavior
  • They can collect and analyze pools of data to continue to make improvements
  • They can reach their customers while they are in a competitor’s store

There’s no reason that a retail or grocery store would not want to implement beacon technology into their apps and stores. In fact, beacon technology is the most rapidly growing in-store technology since mobile credit card readers were introduced.

By utilizing the services of IT strategy consulting and a mobile app design company, you can boost your business by simply integrating mobile beacon technology.

Beacons in Retail Case Study – OmniChannel Digital

Beyond the Basics: Custom Icon Design

Icons are a small, but powerful feature to any website that can give users a lasting impression of a brand. While custom icons should blend and match with the rest of your branding and website design, they should stand out enough to get the user’s attention. Any company that offers user experience design services will probably recommend using custom iconography.

Although there are many websites that offer free icons to download, such as Flat Icon, Free Pik, and Icons8, using custom icons is a solid way to ramp up your brand. If you let your UX design company design custom icons for you, they will be available to use on the following:

– Website and Mobile App
-Blog Posts
-Print Material
-Company Swag
-Tradeshow Backdrops + Material
-Product Packaging
-Social Media Visuals

The list of places that you can use icons for can go on and on. If your business has a mobile application and a website, than pass the new custom assets along to your mobile app development agency and have them implement them into your design.

Be Original

People simply appreciate originality. All of the icons in the libraries of the above websites I mentioned, probably have the same ongoing list of icons, that tons of UX companies are using. You wouldn’t want to be the company that blends in with the rest of them, would you? I didn’t think so.

Be Clear and Usable

By using custom icons on your web pages and apps, chances are that the icons will be much more clear on what the message is trying to convey. For example, Codal is a mobile application development agency, offering iOS development services in the Swift language, instead of just using an iPhone to show off that we are iOS app developers, Codal could create a custom icon, incorporating Codal branding, along with elements that would show that that that we specialize in Swift.

How to Get Started?

Start planning and select a style

The first step to creating custom icons is to start thinking about the style, look and feel you want to go for. There are so many different routes of styles you could go, and you would want to make sure it aligns with the rest of your brand (fun versus corporate).

Gather resources

Once you have a plan and a style in mind, start looking for resources that specialize in custom icon design. As a user experience design agency in Chicago, we would love to sit down and have a consultation with you about your UX and brand experience.

Beyond the Basics: Custom Icon Design

How do you know if your website is effective?

Essentially, your website works as you virtual landscape. Your website visitors want your website to be easy to find, engaging, and informational. Don’t you want users to return to your website, for some reason or another? Without having purpose behind your website, it can be quite useless to a consumer. As a web development agency in Chicago, we know what you should be evaluating to understand the effectiveness of your website.

Do people know what you do?

If a user cannot tell what products or services the company offers within the first few seconds of being on the website, it is probably not effective. Users do not want to navigate through multiple pages to find out what the company does. Using Codal, UX Design Agency’s website as an example:

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As soon as you land on the homepage, it tells you exactly what Codal does; UX + UI design, and mobile app development.

Can users find what they need?

If a user cannot find it, they cannot buy it. Your navigation should be clear and concise, and should know exactly what they are going to get when they click on a menu item. This is an easy thing to test; sit down with a few friends or coworkers, and ask them to complete a task. It can be as simple as “Change your account settings to private.”

Watch how the user interacts with the platform. Did they easily find their account settings? Could they easily change them? Observing how users interact with your digital product will ensure that all user types will be able to find what they are looking for. If you hire a company that specializes in UX design services, they should be able to hand this for you.

Is your website visually pleasing to the eye?

While user experience and user-centered design is absolutely critical, the graphical and visual design has to also be aesthetically pleasing as well. The look and feel of a website is just as important, as if a user lands on the page and it’s extremely outdated, chances are they will consider your website to be untrustable, and bounce off the site.

Are you keeping your CTA’s Straight to the Point?

Great websites need solid call-to-actions. Even if you have amazing content, you need to tell the user what their next steps should be.

The call-to-actions should also reflect the content on the page. If the content is about mobile app design and development, than the CTA about that, and not UX design services.

Just these four steps alone, should allow you to understand how effective your website is. The more effective your website is, the more visitors you can attract, and convert to help build up your business. Need help with the design of your website? Check out Codal’s website, an agency that can help you with UX , UI design services, or mobile application development.

How do you know if your website is effective?

Can Fonts Evoke Feelings

In web design, content can be just as important as visual elements, such as infographics, images, and even the fontography. Along with these visual marketing tools like infographics, fonts also serve as a marketing tool for journalists and writers when creating their content. Ultimately, your choice of font is part of how a message is conveyed to a user. As a user experience company, this is something that cannot be overlooked.

A few years back, a study was conducted by the Software Usability Research Lab, by Wichita State University, about how some types of fonts evoke specific emotions for the end user. Turns out, it is quite interesting!

The study had the participants organize different types of fonts into categories, such as: All Purpose, Traditional, Happy Creative, Assertive Bold, and Plain.

The well-known fonts that were organized included: Cambria, Constantia, Corbel, Candara, Calibri, Consolas, Times New Roman, Arial, Verdana, Comic Sans, Century Gothic, Courier New, Impact, Kristen, Rockwell Extra Bold, Gigi, Georgia, Agency FB, Monotype Corsiva, and Rage Italic.

Below are some the top fonts that were associated with certain emotions:

  • Unstable: Gigi, Kristen, and Rage Italic
  • Passive: Kristen, Gigi, Comic Sans
  • Unimaginative: Courier New, Arial, Consolas
  • Elegant: Monotype Corsita, Rage Italic, Gigi
  • Assertive: Impact, Rockwell Bold, Georgia
  • Formal: TNR, Georgia, Monotype Corsiva

When designing a website, it is absolutely critical to keep the fonts in mind. If you are a creative company offering UI design services, you probably would want to steer away from the font’s that are considered “unimaginative,” considering you are trying to portray the company as being creative. The same goes for the opposite, if a UX design company is designing a website that is targeted for a bride-to-be, you would want to stay away from the fonts in the “unstable” category, and choose something more formal and elegant.

If a doctor’s website is using the “Gigi” font, I don’t think that visitors will consider the website, or the doctor as a trustable source. Most companies that conduct UX UI research should be well-aware of what types of fonts are considered to be trustable, and which are not.

Why care about emotions when designing?

Every day, we make decisions around how we feel. Triggering emotions will increase motivation, and affect a user’s memories. Eventually (and ideally) the users emotions will become actionable and they will perform the actions or tasks that you want to.

Choose your fonts wisely, as they have a huge impact on your customer’s experience while they are using a website. Most web development agencies will take this into consideration during the user experience and interface design stage.

Can Fonts Evoke Feelings

A Breakdown of UX Design Services

User experience design is a fairly new industry. In fact, there are not many colleges that even offer this as a major. While there are majors for Web Design, or Human-Computer Interaction, “User Experience” is rarely something that is studied in a four year college.

Chances are that you have heard of General Assembly, or “GA.” Many UX designers who work for a UX design company, or are knowledgeable on user experience research services, graduated from one of General Assembly’s programs. GA also has programs for iOS development services, and other programs for mobile app developers.

Since user experience is such a new industry, let’s break down services that are provided by a UX design agency. What types of tasks are conducted? What services do these types of companies offer? We’ll break it down in a few simple categories.

The Research

Most user experience design agencies will offer you UX UI Research.

A large range of UX research services can be conducted, including the following methods:

Ethnographic research, market research, user surveys, user interviews, focus groups,
data analysis, competitive research, heuristic evaluation, observational review.

The Conceptual Design

The next category, “conceptual design” is when the user experience designer starts putting together a working prototype for your app or web project. Every application development agency might conduct different activities to prototype an app, but most UX designers will typically create sitemaps, conduct card sorting activities, create empathy and journey maps, and perform a content audit prior to creating wireframes.

There are a large range of tools that can be used for wireframing, two popular ones include Sketch and Axure.

The Detailed Design

The detailed design stage is more part of UI design service, rather than UX. UX and UI are different, however, user interface is part of user experience. When it comes to detailed design, or UI design, style guides and mood boards are created, usability testing is conducted, and pixel perfect mockups are designed.

If you are interested in learning more about user experience design services, or working with a UX design agency in Chicago, I would recommend checking out Codal. Their services include technology strategy, UX and UI design, and software engineering.

A Breakdown of UX Design Services

3 Ways IoT (The Internet of Things) Can Be Utilized on College Campuses

The Internet of Things is a system of interrelated devices that are connected to the internet. This can include your dishwasher, television, or lights. This technology can also be used across a large array of industries; it can almost be applied to anything, including the medical field, eCommerce, and even music festivals and concerts.

IoT is popping up everywhere. As a Chicago mobile app development agency, it is our duty to stay on top of trends, and understand the use cases for such technology.

By the end of 2017, it is predicted that there will be $284.4 billion in spending for IoT in one year alone. That is a lot of money, and simply shows how upcoming this technology is. In this article, we’ll explore how it is being used in college campuses.

Management of Facilities

IoT solutions can assist in the management of college campus facilities, especially in commonplaces, like a residence hall.

For example, IoT could allow students to be aware if a washing machine is available or whether they are all taken. Students could be notified via SMS or email when a machine is open. In resident halls, students can also utilize IoT for locking and unlocking their doors. In a large building with hundreds of students, safety is always a concern, which brings me to the next point.

Safety

The Internet of Things can play a huge role when it comes to campus safety. On college campuses, the security and safety of students is absolutely paramount. With a mix of new technology such as IoT, RFID’s, cameras and connected devices, surveilling an entire building is easier than ever. Instant alerts and notifications would be the result of these technologies, making safety a large priority.

If a college campus partnered with a mobile app design company, they would have a secure solution that would ensure the safety of all students.

Sustainability

With IoT, there are many more options in terms of energy conservation and ecosystem regulation. If you walk around a college campus today, most schools are encouraging students to live a “green lifestyle.” While this can work, implementing an IoT solution will only boost this even more.

In the long run, implementing an IoT solution to monitor environmental conservations can ultimately save the school money, and in time build their budgets for more learning opportunities for students.

Now What?

While the safety of students, energy conservation, and management of facilities are all priorities, you may not know where to start. How do you begin implementing such a technology?

There are digital agencies all across the country that offer these kinds of services. When you implement IoT, you’ll likely need to utilize the services from a UX design company, as well as an app development agency.

Codal is a UX design and development agency based out of Chicago, implementing IoT solutions for an array of industries across the country.

3 Ways IoT (The Internet of Things) Can Be Utilized on College Campuses