Having a strong digital presence across industries is becoming more and more important to the success strategy of a business. Engaging with a web development agency on ways to not only establish a digital presence, but to to make that digital presence current is the first step in achieving an optimal digital marketing strategy.
Below outlines some of the major components that contribute to an effective digital strategy. Incorporating all these elements in a digital plan of action is the most dynamic way to build your brand and increase traffic in the digital sphere.
It Starts With The Website
Although a fairly obvious statement, but to have a digital presence, on the most basic level you need a website. Regardless if you are selling products and fall under the category of “e-commerce” or just simply want to have a presence with a marketing website, being visible, findable and usable is key.
In the initial stages of developing your website, it is almost mandatory to hire a UX design agency so that your website is built for the specific user.
From color scheme, layout, features, and consumer pathway, user experience research services have the tools and testing capabilities you need to design the best experience for your target audience.
In almost all digital marketing plans is the inclusion of display ads. Although the movement of display ads is to be more relevant and targeted to the consumer, enter programmatic advertising.
Programmatic advertising to the process of ad buying that uses software and data to purchase ad space. This allows advertisers to be both dynamic and interactive in the ads that are created and served to the user.
Since ads can now be interactive, but the goal of getting the user to click through to a redirected page is still the same, the ads in and of itself need to be usable. This leads to the importance of using a UX design company for the creation of ads, not just design the website.
Search: Paid and Organic
Implementing a strong search strategy is becoming a top priority for many companies. As users are looking towards search engines to answer, offer suggestions, and provide endless amount of information, making sure your organization’s offerings is included is critical.
Having the combination of both paid and organic search greatly improves visibility and findability of your website. To organically rank, a robust and time intensive strategy needs to be implemented, one that can grow and continue; as investing in organic is investing in the long term.
Contrarily, paid search is for that immediate quick result, but one that requires payment for each click. Depending on budget, resources and timeframe will be the determining factors on how to tackle the search beast. Although since search is rather a difficult endeavor, enlisting IT strategy consulting may be necessary.
Blogs, Blogs, Blogs
Providing valuable and thought provoking content is super influential in establishing credibility and actively engaging the user beyond looking at the products or services that are offered.
Especially in an industry where decisions are more thought out and less immediate, for example being mobile app development company, continually providing why your company is superior will increase conversions on the site.
More importantly, continually updating the blog on a regular basis, posting the articles on social or an email campaign will give the users new material and another reason to visit the site on an ongoing basis.
Having a strong digital presence is essential to sustain a competitive advantage. Although since digital covers an array of practices, honing in on the important strategies is key for improving traffic to the website and ultimate long term digital sustainability.
Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of developing an app is? Visit Codal’s blog, or come talk to us on firstname.lastname@example.org! We’d love to hear from you.