Ways to Improve Traffic To Your Website Through Marketing Efforts

Having a strong digital presence across industries is becoming more and more important to the success strategy of a business. Engaging with a web development agency on ways to not only establish a digital presence, but to to make that digital presence current is the first step in achieving an optimal digital marketing strategy.

Below outlines some of the major components that contribute to an effective digital strategy. Incorporating all these elements in a digital plan of action is the most dynamic way to build your brand and increase traffic in the digital sphere.

It Starts With The Website

Although a fairly obvious statement, but to have a digital presence, on the most basic level you need a website. Regardless if you are selling products and fall under the category of “e-commerce” or just simply want to have a presence with a marketing website, being visible, findable and usable is key.

In the initial stages of developing your website, it is almost mandatory to hire a UX design agency so that your website is built for the specific user.

From color scheme, layout, features, and consumer pathway, user experience research services have the tools and testing capabilities you need to design the best experience for your target audience.

Display Ads

In almost all digital marketing plans is the inclusion of display ads. Although the movement of display ads is to be more relevant and targeted to the consumer, enter programmatic advertising.

Programmatic advertising to the process of ad buying that uses software and data to purchase ad space. This allows advertisers to be both dynamic and interactive in the ads that are created and served to the user.

Since ads can now be interactive, but the goal of getting the user to click through to a redirected page is still the same, the ads in and of itself need to be usable. This leads to the importance of using a UX design company for the creation of ads, not just design the website.

Search: Paid and Organic

Implementing a strong search strategy is becoming a top priority for many companies. As users are looking towards search engines to answer, offer suggestions, and provide endless amount of information, making sure your organization’s offerings is included is critical.

Having the combination of both paid and organic search greatly improves visibility and findability of your website. To organically rank, a robust and time intensive strategy needs to be implemented, one that can grow and continue; as investing in organic is investing in the long term.

Contrarily, paid search is for that immediate quick result, but one that requires payment for each click. Depending on budget, resources and timeframe will be the determining factors on how to tackle the search beast. Although since search is rather a difficult endeavor, enlisting IT strategy consulting may be necessary.

Blogs, Blogs, Blogs

Providing valuable and thought provoking content is super influential in establishing credibility and actively engaging the user beyond looking at the products or services that are offered.

Especially in an industry where decisions are more thought out and less immediate, for example being mobile app development company, continually providing why your company is superior will increase conversions on the site.

More importantly, continually updating the blog on a regular basis, posting the articles on social or an email campaign will give the users new material and another reason to visit the site on an ongoing basis.

Conclusion

Having a strong digital presence is essential to sustain a competitive advantage. Although since digital covers an array of practices, honing in on the important strategies is key for improving traffic to the website and ultimate long term digital sustainability.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of developing an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

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Ways to Improve Traffic To Your Website Through Marketing Efforts

Applying Psychology Principles to Improve Your UX

Psychology is one of the main disciples outside of technology that the user experience field heavily relies upon. A UX design company needs skills being the technical and the creative design, but to also have a deep understanding of the user.

Utilizing psychology principles is a key component in order to optimally design for the user. Regardless if the project is web application development or requires the services of a mobile application development agency the same psychology concepts can be applied.

Below outlines the best psychology insights that a user experience research services are implementing in their designs and process of UX.

The Primacy Effect

The primacy effect is the psychology understanding associated with memory that an individual has a greater ability to recall items in the beginning of a list.

Knowing this common technique, UX design services design a page in a way that the most important items are in the beginning and end. For instance, placing a call to action immediately in this spot is one way to help boost conversions.

Overall, it is important to first captivate the user in the beginning, not only to encourage them to keep looking, but also to engrave the image or messaging in their memory.

The Recency Effect

Likewise to the primacy effect, the recency effect is one that a user would be more likely to recall the item that is last or most recent.

The ending of a page should leave a lasting impression or an action by the user. It is up to the UX design firm to creatively design a page in a way that the end action of the user is one that gets them to accomplish a specific task, rather than just bouncing from the page.

Repetition is Key

Repetition is one of the well known psychology concepts that really resonate in a digital sphere. The text on the page that is most often repeated is usually the information that the user will most likely remember.

In understanding this concept, UX services need to ensure that the most important information is the one that is repeated. For example, as an e-commerce store, repeating the concepts of the sale that is underway will help in encouraging a purchase behavior.

FOMO

A new phenomenon that has emerged, especially since the popularity of social media, is FOMO, which stands for fear of missing out.

People have a uncomfortable and negative association when they are told they are missing out, either from an experience or product. Inserting that sense of urgency in certain offerings will capitalize on this general user fear, in a way that will encourage and persuade action.

It’s Free

In marketing, one of the words that tends to instantly create a reaction in a consumer is the word “free.” It is not a new concept that people in general get excited about getting anything for free.

These offers that revolve around the “try before you buy” is one that not only instills trust with the consumer, but also adds a boost to the UX of the site or application.

Conclusion

UX research services with a clear understanding and expertise in the psychology field is critical to capitalize on the human tendencies; an understanding that will result in an overall better user experience.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of building an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

Applying Psychology Principles to Improve Your UX

Designing A Competitive Website: Tips to Get You There

In the process of designing a website, there is a lot of things to consider. One of the first steps is choosing the right UX design company that can make your digital vision into a reality.

Once that decision is made, having a clear vision on how the website will look, function, and feel is the next step of the process, one of which that will assisted by the UX design agency that you previously have chosen. Utilizing an agency of this expertise is important because of the UX research services they can provide in the beginning stages of the website design process.

Depending on the industry the website falls under, the variability will slightly impact the design. But overall, the best practices for designing a website are fairly universal and can be applied regardless of the particular industry.

#1 Keep It Simple

Simplicity is key for any site, especially since users are wanting and expecting to find the information they are looking for rather immediately. As a website, you want to make sure you are making the call to action, whether that is purchasing a product or filling out a contact form, is clearly indicated to the user.

In keeping it simple, it is also important to remove all forms of clutter on the pages. As a user explores your website, everything should be obvious and natural, where they don’t have to make a substantial effort in order to understand the function or where information is located. UX services are critical in this step for they undergo extensive usability testing in which ensure the best user experience.

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#2 Make it Picturesque

Captivating the user with visuals is proven strategy to engage and encourage further exploration. A site that is either boring or too heavy with text content will inherently discourage the user.

Visuals are a great way to break up text and be the focal point for the website. Additionally, they are commonly the point of the website that sticks with the user. For instance a blog article that includes images has 94% more views than one that omits visuals. User experience design services have tremendous amount of data that support the use of striking visuals and proper usability make a positive impact on the overall website.

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# 3 Have A Responsive Web Design

As mobile continues to grow astronomically, design a website that is responsive on a mobile device is absolutely necessary. In some instances it is even necessary to seek out a mobile app development agency to build an application in the most intuitive manner for a mobile device.

Regardless, ensuring your presence on mobile is up to par with the user expectations is step one in creating a responsive web design. The right mobile app app design and development group has the right expertise to derive from the website functions and designs a supreme mobile experience.

Conclusion

Having the proper web design stems from having the right partner, such as Codal who is a web development agency Chicago, and the right vision to of the website. A vision is one that entails a clear goal for the purpose of the website, a goal that is almost always supported by simplicity, visuals, and a responsive web design.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of making an app is? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.

Designing A Competitive Website: Tips to Get You There

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

When putting together a marketing plan, one of the key factors to ensure is following trends and not being outdated in whatever creative, media, or overall strategy you are pursuing.

In 2017, one of the biggest trends in terms of media is mobile. It is not just the point that everyone has a mobile device, but more importantly everyone is looking at their mobile device. As a result, mobile app development agencies are staying ahead of the curve in a way to design and develop to meet the user’s expectations.

Additionally, there are a lot of different avenues one can take in the umbrella of a mobile strategy. Whether that is using an app development agency to create a branded app, using display ads mobile ads, or sending push notifications, being on a mobile device is going to grab the attention you as a marketer is seeking.

Go Where Your Audience Is

Since majority of individuals own and use a smartphone device, it is a safe assumption to make that your particular target audience also owns that device. But like I mentioned previously, it is not just about owning it but using it.

For example, 80% of smartphone owners look at their phone when they first wake up. Once you know when to reach your audience, communicating with them in an effective and seamless manner is critical, that is where UX services can help.

Another key metric to take note of is in sending emails, of which a growing percentage are opening on a mobile device. For instance, a recent statistic found that 15-70% open on mobile device.

Tracking and Personalization

One of the key driving factors of why mobile is so great to use for a marketer is the tracking and personalization one can derive from it.

Firstly, since a mobile device is connected to an abundance of different platforms and information, such as social media, geolocation, shopping behavior, and other information a user may have disclosed in public that as a marketer can utilize.

With such a diverse and extensive amount of research, UX research services can have a great understanding of who the user is, in a way to design a website, app, ad, or content that

Through such data and the expertise of UX design agency, a marketer can design including the individual to both target and reach the audience in the most personal and effective way.

A New Strategy: Integrating AI

The most emerging trend within mobile that is truly revolutionizing the mobile’s effectiveness is through AI or artificial intelligence.

AI algorithms are added to mobile apps in a way that provides a deeper connection with the user. For example, they can essentially act as a personal assistant in which helps with shopping or be a constant reminder about sales ending or products left in a shopping bag.

Conclusion

Mobile engagement can give you the ability to capture your audience, track their behavior, personalize the marketing message, and implement AI in ways marketers have never had in previous years.

As a marketing agency, you have the ability to use tactics that have been honed over years by UX companies, development agencies, and experts of all kinds to digital advertising.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of developing an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

Increase Importance of Technology in Casual Dining

Regardless of the industry, the emergence and advancement of technology is having a significant impact across industries. For instance, the casual dining sector is not one that is known for being ‘tech savvy’ but they need to be in order to satisfy their customers.

Since casual dining companies need to improve the overall experience for their customers, partnering with expert IT strategy consulting companies to implement the latest technology trends into the dining experience.

Below is a look at the three areas that this new technology focused population is expecting in a casual dining setting. Without including these technology offerings in your business, customers will spend at your competitors who do.

Free Wifi & Charging Stations

As people are connected to more and more devices, the desire and need to be connected to those devices continues to be important.

Customers are expecting to walk into any establishment and be offered two things, free wifi and the ability to charge their devices.

For example, when asked what offerings would encourage them to visit a casual restaurant more often, 41% of respondents said free wifi and 25% indicated electronic charging devices.

Especially in an industry like casual dining that is so competitive, shining light on what will drive a customers to the store through the help of user experience research services is critical in obtaining a competitive advantage.

Social Media Check-In and Deals

The need stay connected to your customers digitally is also important to drive traffic into your restaurant. Social media plays an integral part in that, as the probability of majority of your customers are using some sort of social media platform.

One of the greatest components of social media is both the integration into your website and that it is mobile friendly. A mobile app development agency is the right go to in order to capture the customers effectively.

Overall, 23% of individuals said social media check ins were important, while 14% said they would favor a casual dining higher if they had social media.

Brand Based Mobile Apps

One of the greatest increase in technology, specifically in relation to brands, is the increase in brand specific apps for customers.

An app develop agency has shifted in the types of projects they take on, once a game concentrated development is not shifting towards branded applications. Such applications can offer incentives, provide updates, send alerts and much more in order to really engage their customers.

Conclusion

Incorporating technology in your casual dining experience is critical in order to engage, retain, and beat out your competition who have yet not adopted the latest technology. Whether it is offering wifi, having a social media page, or even calling for the assistance of an application development agency, implementing technology is just going to increase your competitive edge in such a dense industry.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

Increase Importance of Technology in Casual Dining

The Benefits of Great Company Culture

The importance of company culture in an organization has been rapidly growing in the last five years. Specifically technology companies such as UX design agencies and mobile app development companies are putting a large emphasis on the company culture.

Although it is important to note that company culture varies across industries and companies, there is not a defined standard every company should follow. What has been relatively standard is an factors of what makes a good company culture and what the new generation of workers are expecting out of their employment.

Benefits of great company culture

There are many great outcomes that can arise by establishing a strong and lively culture in an organization. Some of those include boosting employee engagement, increasing retention rate, better performance, and higher morale and satisfaction.

More importantly, it has been proven that having a positive company culture affects general business metrics positively, resulting in revenue growth.

For example, if you have a team UX design services those team members need to work together in an environment that encourages collaboration and innovation. Without such a culture established, teamwork and productivity could negatively impact the testing and research of a particular project.

Tips to achieve great company culture

Make company culture a priority

This is the biggest factor in whether a company succeeds in establishing a strong culture foundation in the organization. Ways that this can be accomplished is scheduling time for team activities and social events.

Another way to establish culture in very early stages is in the hiring process and being conscious to hire individuals that will fit into the company culture. Codal, an app design company in chicago, places an great emphasis on not only the experience of candidates but how well they can emerge in the company culture.

Inspire fun and creativity

Having company culture that inspires the employees to innovate, create and try new ideas is essential for the growth of any emerging company. For example, Google encourages its employees to take an hour out of their day to explore new ideas. This hour although may not get actual work done, allows the employee to grow and find ways to more effectively improve the company.

Value employee opinions

Taking into account the opinions and recommendations of the employees is something every CEO needs to follow. If the employees are not direct or vocal about opinions, taking time to ask, rather than guess what they think, will really show the organization values those employees.

Create bonding rituals

The bonding time for the team can be as simple as a short morning meeting with the office to as elaborate as a night out. Whether the case may be these activities should not be one time occurrences but ones that either periodically or frequently happen.

For instance, Codal has feeback fridays with their mobile app developers in Chicago. This either includes a catered lunch or happy hour drinks, but regardless the purpose is to open the floor for the developers to voice their opinions.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

The Benefits of Great Company Culture

Mobile World Congress 2017 is Around the Corner

Mobile World Congress will be back in Barcelona next week, starting on February 27th, running until March 2nd. MWC is the largest gathering in the world for the mobile industry. Last year was a record breaking year for Mobile World Congress. There were over 100,000 attendees, and 2200+ exhibitors across a 98,000 square foot space.

1Exhibitors range from mobile app development agencies, to mobile marketing companies, VR and AR companies, as well as smartphone hardware companies. There are companies there for everything-mobile.

Large corporations such as Samsung, Android and Huawei make large announcements and product releases during the extravagant tradeshow. For example, last year Samsung released the Galaxy S7 and the Galaxy S7 Edge, while LG released the G5 smartphone.

Although almost every large mobile corporation is present, the conference is also full of smaller, innovative technology companies. The 4YFN hall is stocked with the world’s most upcoming technology startups. Last year we saw a lot of tech around virtual and augmented reality, IoT and robotics.

As a mobile app development company, going to MWC gives us the opportunity to stay on top of the latest trends, and apply the new trends to our current and upcoming projects.

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Every year, the Illinois DCEO (Department of Commerce and Economic Opportunity) selects a handful of companies from the Chicagoland area to attend and exhibit at the event. For the fourth year in a row, Codal was selected based on the innovative services offered, and the ability to do business with international markets.

Interested in learning more about the conference? Wondering what the cost to build an app is? Schedule a time to chat with us here.

Mobile World Congress 2017 is Around the Corner