Mobile Engagement Needs To Be Implemented In Your Marketing Plan

When putting together a marketing plan, one of the key factors to ensure is following trends and not being outdated in whatever creative, media, or overall strategy you are pursuing.

In 2017, one of the biggest trends in terms of media is mobile. It is not just the point that everyone has a mobile device, but more importantly everyone is looking at their mobile device. As a result, mobile app development agencies are staying ahead of the curve in a way to design and develop to meet the user’s expectations.

Additionally, there are a lot of different avenues one can take in the umbrella of a mobile strategy. Whether that is using an app development agency to create a branded app, using display ads mobile ads, or sending push notifications, being on a mobile device is going to grab the attention you as a marketer is seeking.

Go Where Your Audience Is

Since majority of individuals own and use a smartphone device, it is a safe assumption to make that your particular target audience also owns that device. But like I mentioned previously, it is not just about owning it but using it.

For example, 80% of smartphone owners look at their phone when they first wake up. Once you know when to reach your audience, communicating with them in an effective and seamless manner is critical, that is where UX services can help.

Another key metric to take note of is in sending emails, of which a growing percentage are opening on a mobile device. For instance, a recent statistic found that 15-70% open on mobile device.

Tracking and Personalization

One of the key driving factors of why mobile is so great to use for a marketer is the tracking and personalization one can derive from it.

Firstly, since a mobile device is connected to an abundance of different platforms and information, such as social media, geolocation, shopping behavior, and other information a user may have disclosed in public that as a marketer can utilize.

With such a diverse and extensive amount of research, UX research services can have a great understanding of who the user is, in a way to design a website, app, ad, or content that

Through such data and the expertise of UX design agency, a marketer can design including the individual to both target and reach the audience in the most personal and effective way.

A New Strategy: Integrating AI

The most emerging trend within mobile that is truly revolutionizing the mobile’s effectiveness is through AI or artificial intelligence.

AI algorithms are added to mobile apps in a way that provides a deeper connection with the user. For example, they can essentially act as a personal assistant in which helps with shopping or be a constant reminder about sales ending or products left in a shopping bag.


Mobile engagement can give you the ability to capture your audience, track their behavior, personalize the marketing message, and implement AI in ways marketers have never had in previous years.

As a marketing agency, you have the ability to use tactics that have been honed over years by UX companies, development agencies, and experts of all kinds to digital advertising.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of developing an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

The Benefits of Great Company Culture

The importance of company culture in an organization has been rapidly growing in the last five years. Specifically technology companies such as UX design agencies and mobile app development companies are putting a large emphasis on the company culture.

Although it is important to note that company culture varies across industries and companies, there is not a defined standard every company should follow. What has been relatively standard is an factors of what makes a good company culture and what the new generation of workers are expecting out of their employment.

Benefits of great company culture

There are many great outcomes that can arise by establishing a strong and lively culture in an organization. Some of those include boosting employee engagement, increasing retention rate, better performance, and higher morale and satisfaction.

More importantly, it has been proven that having a positive company culture affects general business metrics positively, resulting in revenue growth.

For example, if you have a team UX design services those team members need to work together in an environment that encourages collaboration and innovation. Without such a culture established, teamwork and productivity could negatively impact the testing and research of a particular project.

Tips to achieve great company culture

Make company culture a priority

This is the biggest factor in whether a company succeeds in establishing a strong culture foundation in the organization. Ways that this can be accomplished is scheduling time for team activities and social events.

Another way to establish culture in very early stages is in the hiring process and being conscious to hire individuals that will fit into the company culture. Codal, an app design company in chicago, places an great emphasis on not only the experience of candidates but how well they can emerge in the company culture.

Inspire fun and creativity

Having company culture that inspires the employees to innovate, create and try new ideas is essential for the growth of any emerging company. For example, Google encourages its employees to take an hour out of their day to explore new ideas. This hour although may not get actual work done, allows the employee to grow and find ways to more effectively improve the company.

Value employee opinions

Taking into account the opinions and recommendations of the employees is something every CEO needs to follow. If the employees are not direct or vocal about opinions, taking time to ask, rather than guess what they think, will really show the organization values those employees.

Create bonding rituals

The bonding time for the team can be as simple as a short morning meeting with the office to as elaborate as a night out. Whether the case may be these activities should not be one time occurrences but ones that either periodically or frequently happen.

For instance, Codal has feeback fridays with their mobile app developers in Chicago. This either includes a catered lunch or happy hour drinks, but regardless the purpose is to open the floor for the developers to voice their opinions.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

The Benefits of Great Company Culture

Mobile World Congress 2017 is Around the Corner

Mobile World Congress will be back in Barcelona next week, starting on February 27th, running until March 2nd. MWC is the largest gathering in the world for the mobile industry. Last year was a record breaking year for Mobile World Congress. There were over 100,000 attendees, and 2200+ exhibitors across a 98,000 square foot space.

1Exhibitors range from mobile app development agencies, to mobile marketing companies, VR and AR companies, as well as smartphone hardware companies. There are companies there for everything-mobile.

Large corporations such as Samsung, Android and Huawei make large announcements and product releases during the extravagant tradeshow. For example, last year Samsung released the Galaxy S7 and the Galaxy S7 Edge, while LG released the G5 smartphone.

Although almost every large mobile corporation is present, the conference is also full of smaller, innovative technology companies. The 4YFN hall is stocked with the world’s most upcoming technology startups. Last year we saw a lot of tech around virtual and augmented reality, IoT and robotics.

As a mobile app development company, going to MWC gives us the opportunity to stay on top of the latest trends, and apply the new trends to our current and upcoming projects.


Every year, the Illinois DCEO (Department of Commerce and Economic Opportunity) selects a handful of companies from the Chicagoland area to attend and exhibit at the event. For the fourth year in a row, Codal was selected based on the innovative services offered, and the ability to do business with international markets.

Interested in learning more about the conference? Wondering what the cost to build an app is? Schedule a time to chat with us here.

Mobile World Congress 2017 is Around the Corner

The Relationship and Difference Between UX and Usability

User experience (UX) is one of the biggest phrases that people tend to confuse with the term usability. Although they are not the same, there is indeed a relationship between the two.


To start off with, it is important to note that both UX and usability are essential to the success of any website, application, or digital product. Although both are equally as important, they must not be interpreted as the same thing.

The Difference
Usability is all about task-based interactions, and the ability to do something easily. A product with a good usability should have no roadmaps, and should have a minimal amount of steps taken to complete a task.

When checking on the usability of a product, the question that should be asked in “Can the user accomplish their goal?”

This is where user experience differs. “Did the user have as pleasant of an experience as possible?” is the question to ask about the product’s UX. UX is all about how the user feels while interacting with a website or application. Designing the user experience of a digital product is about making tasks meaningful and valuable.

User experience also can bleed into the physical world. If a user finds your website and has a great experience, but then calls the number listed on the website and has a bad experience with the customer support representative, their entire user experience changes.

Many people believe that if a website has a beautiful aesthetic design, that it is intuitive and easy to use. This statement is not true. Another common assumption is that if something is easy to use, than it has a good user experience. Another statement that is not true.

The Relationship
With UX and usability being two totally different things; there is still a large correlation between the two.

The usability of any product influences the overall user experience. It is a component within the UX, along with many others. Among usability lies, content strategy, journey mapping, user interviews, and visual/graphic design.

The user experience is the result of everything that a website or application has to offer, and usability is part of that. If the website is not usable, it has a bad user experience.

Altogether, usability and user experience are two very close, yet different concepts. If you need help with the usability and/or the user experience of your website or application, visit Codal. Codal is a full-stack UX design and application development agency with a focus on blending an agile and innovation process with the latest emerging technologies.

The Relationship and Difference Between UX and Usability

Prepare Your eCommerce Site for the 2016 Holidays

With the holiday season coming up around the corner, it is that time to start preparing your website for the high volume traffic that is to come. Now is a great time to start brainstorming new ways to get customers on your website

If your website is on Shopify, this plugin is a must. There is a Pinterest Plugin on Shopify’s app store that is simply amazing; it allows a user to buy your product, with one click, right from Pinterest. They don’t even have to visit your website to make a purchase. These are called ‘buyable pins.’

Recover My Cart is another great Shopify Plugin. This system will automatically add a product image and a checkout button. It allows for discount codes on abandoned carts, and follows up with the customer multiple times through emails. It will give your customers that extra push that they need to go through with their purchase.

Another great method to get people to buy more from your website this holiday season, is to offer free shipping with no minimum order. Last year, Target did this, resulting in a 3% increase of average order size.

You should also consider additional payment options on your website. Do you only accept Visa and Mastercard? Open this up to PayPal, Apple Pay, and any other forms of payment you think would benefit your customers.

If your customer cannot find something that they are looking for, they simply will not buy it. Considering enhancing the UX on your website before the heavy traffic hits your page. A redesign of the UX will make sure that your site is in the best possible shape for your customers.

Need help with your UX, or anything website-related? Codal is a full stack UX design and mobile application development company based out of Chicago. With 7 years of experience, we have what it takes to get your project done right, the first time.

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Strategy | User Experience | Development

Prepare Your eCommerce Site for the 2016 Holidays

What You Need to Know About Django Development

Django is an open source web framework that is written in the Python language, developed in late 2003. This web framework follows the MVC architectural order; Model-View-Template. Additionally, it consists of an ORM; Object-Relational-Mapper that mediates between the MVC.

The main goal of Django is to create database-driven websites that are more on the complex side. Django focuses it’s attention on “pluggability,” rapid engineering, and reusability of code.

Django is managed by the DSF (Django Software Foundation) who is very involved with the Django community. Every official Django event must have a ‘Code of Conduct’ in order to make a solid stance on the type of community they want to build around the Django framework.

Many large, well-known websites utilize the Django framework. Some of them include Pinterest, BitBucket, Instagram, and Mozilla:


Why Django?
Rapid development; Django was originally designed to assist developers take a concept of an application, and bring it to function as quickly as possible. It’s simple, developers love django because it comes with a lot of functionality, right out of the box, including RSS feeds, sitemaps, and user authentication.

A framework with these features already built in allows for developers to save on coding time and spend that time coding the features that need more attention to detail.

Another reason that developers love Django is it’s extreme security. Django takes security very seriously, aiding all developers to avoid common security errors. Here is just some of the security features that Django comes with right out of the box:

  • Cross site scripting protection (XSS)
  • Cross site request forgery protection (CSRF)
  • SQL injection protection
  • Clickjacking protection
  • SSL / HTTPS protection
  • Host header validation
  • User-uploaded content safety
  • Session security and limitations

Django is extremely scalable. Some of the busiest, highest-traffic websites on the web are run on Django. Some of these that I have yet to mention include: NASA, National Geographic, Disqus, The Guardian, The Onion, Spotify, Washington Post, Rdio, and Eventbrite. Django would be a good fit for any high-traffic website that needs constant support.

The Django community is large, lively, and very supportive. If you ever get stuck, there is a Django Google Group that has over 40k threads of ‘how-to’s,’ discussions, and questions/answers. You will never be left alone with a question unanswered.

With so many active Django users, it is very likely that a question you have has already been answered somewhere on the web. Check out this chart below that shows an array of different groups of active Django lovers, users, and developers:


A group that is missing in the above chart, is the Django Girls organization. Django Girls is a group of Django developers hoping to empower other women to learn Django. It is a newer group, but in just 1 year the group taught Python and Django (and a little bit of CSS, HTML and JavaScript to over 1600 women around the globe.

For being around for only one year, with such a tiny community of female developers, 1600 individuals is not a small number.

Lastly, Django has phenomenal documentation. When Django was first born back in 2003, this was one of the things that majorly set the framework apart from the rest.

Documentation is great for quick references, but it is also extremely helpful when a developer is first learning Django. At the time when Django first came around, other frameworks only used alphabetical lists of modules and methods, so Django’s documentation was very unique.

The framework’s documentation is also advanced and organized like no other. The documentation contains tutorials, topic guides, reference guides, and how-to guides that are all easily findable.

Are you looking for Django development services? Codal is a full-stack mobile application and UX design company based out of Chicago. Our focus is to blend an Agile process with the latest emerging technologies, and our mission always stays the same; work with the best, design with a purpose and engineer for a sustainable future.

What You Need to Know About Django Development

Adopting Agile in the User Experience Industry

Agile has been used for development lifecycles more and more over the years. In the current web and mobile application development company, Agile is a trend that is not going to disappear anytime soon. If you are unfamiliar with what Agile is, here is a graph to outline the basics of how Agile works:


In 2008, approximately 20% of development projects used the Agile methodology. In 2010, that number increased to 35%. By 2013, that number elevated to 74%, which means that majority of software developers has integrated Agile into their processes.

So, user experience designers, it’s time to adopt Agile, whether you like it or not!

But don’t worry, Agile adopters generally think that this method promotes transparency among teams and clients, and that issues and new features are identified and delivered quicker and more efficiently.

Here are some tips to managing and maintaining an Agile UX team:

User Experience designers must always be thinking forward in an Agile environment. Before a sprint starts, they must be proactive and plan ahead.

A UXD should be consistently contributing ideas to the rest of the team, whether it is on research, wireframing, or content planning. Collaboration is one of the most important aspects of development.

Keep Your Team Consistent
It’s true, every team works differently (especially in Agile). If you have someone on the team that is new to Agile, things may get shaken up a bit.

If you change the team for every project, you will disrupt the team’s system; their knowledge, expectations and process will have to be re-established among themselves Consistency is key. Teams that stick together tend to perform better in the long-run.

Scrum Master
If you want to do Agile right, a Scrum Master is needed. Having a dedicated Scrum Master on the project will help make sure that the process goes smoothly throughout the entire project lifecycle.

It is the Scrum Master’s responsibility to make sure the project succeeds using this method, and to ensure that everyone is following the correct process into their work. They should know everything and anything that there is to know about the project; product backlog, sprints, requirements, release plan, team members, etc.

As time goes on, Agile Scrum Methodology will continue to gain momentum in the industry, so it is important to for all UX professionals to understand and adapt to this process.

Adopting Agile UX means that you have to be a thoughtful designer, you need to know the user’s (and know them well), and you must always be testing your logic.

About The Author:
This article is written by Codal’s writer. Codal is a full-stack UX design and application development agency with a focus on blending an agile and innovation process with the latest emerging technologies. It is providing expert developers for PHP, Android and iOS development services.

Adopting Agile in the User Experience Industry