Applying Psychology Principles to Improve Your UX

Psychology is one of the main disciples outside of technology that the user experience field heavily relies upon. A UX design company needs skills being the technical and the creative design, but to also have a deep understanding of the user.

Utilizing psychology principles is a key component in order to optimally design for the user. Regardless if the project is web application development or requires the services of a mobile application development agency the same psychology concepts can be applied.

Below outlines the best psychology insights that a user experience research services are implementing in their designs and process of UX.

The Primacy Effect

The primacy effect is the psychology understanding associated with memory that an individual has a greater ability to recall items in the beginning of a list.

Knowing this common technique, UX design services design a page in a way that the most important items are in the beginning and end. For instance, placing a call to action immediately in this spot is one way to help boost conversions.

Overall, it is important to first captivate the user in the beginning, not only to encourage them to keep looking, but also to engrave the image or messaging in their memory.

The Recency Effect

Likewise to the primacy effect, the recency effect is one that a user would be more likely to recall the item that is last or most recent.

The ending of a page should leave a lasting impression or an action by the user. It is up to the UX design firm to creatively design a page in a way that the end action of the user is one that gets them to accomplish a specific task, rather than just bouncing from the page.

Repetition is Key

Repetition is one of the well known psychology concepts that really resonate in a digital sphere. The text on the page that is most often repeated is usually the information that the user will most likely remember.

In understanding this concept, UX services need to ensure that the most important information is the one that is repeated. For example, as an e-commerce store, repeating the concepts of the sale that is underway will help in encouraging a purchase behavior.


A new phenomenon that has emerged, especially since the popularity of social media, is FOMO, which stands for fear of missing out.

People have a uncomfortable and negative association when they are told they are missing out, either from an experience or product. Inserting that sense of urgency in certain offerings will capitalize on this general user fear, in a way that will encourage and persuade action.

It’s Free

In marketing, one of the words that tends to instantly create a reaction in a consumer is the word “free.” It is not a new concept that people in general get excited about getting anything for free.

These offers that revolve around the “try before you buy” is one that not only instills trust with the consumer, but also adds a boost to the UX of the site or application.


UX research services with a clear understanding and expertise in the psychology field is critical to capitalize on the human tendencies; an understanding that will result in an overall better user experience.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of building an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Applying Psychology Principles to Improve Your UX

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

When putting together a marketing plan, one of the key factors to ensure is following trends and not being outdated in whatever creative, media, or overall strategy you are pursuing.

In 2017, one of the biggest trends in terms of media is mobile. It is not just the point that everyone has a mobile device, but more importantly everyone is looking at their mobile device. As a result, mobile app development agencies are staying ahead of the curve in a way to design and develop to meet the user’s expectations.

Additionally, there are a lot of different avenues one can take in the umbrella of a mobile strategy. Whether that is using an app development agency to create a branded app, using display ads mobile ads, or sending push notifications, being on a mobile device is going to grab the attention you as a marketer is seeking.

Go Where Your Audience Is

Since majority of individuals own and use a smartphone device, it is a safe assumption to make that your particular target audience also owns that device. But like I mentioned previously, it is not just about owning it but using it.

For example, 80% of smartphone owners look at their phone when they first wake up. Once you know when to reach your audience, communicating with them in an effective and seamless manner is critical, that is where UX services can help.

Another key metric to take note of is in sending emails, of which a growing percentage are opening on a mobile device. For instance, a recent statistic found that 15-70% open on mobile device.

Tracking and Personalization

One of the key driving factors of why mobile is so great to use for a marketer is the tracking and personalization one can derive from it.

Firstly, since a mobile device is connected to an abundance of different platforms and information, such as social media, geolocation, shopping behavior, and other information a user may have disclosed in public that as a marketer can utilize.

With such a diverse and extensive amount of research, UX research services can have a great understanding of who the user is, in a way to design a website, app, ad, or content that

Through such data and the expertise of UX design agency, a marketer can design including the individual to both target and reach the audience in the most personal and effective way.

A New Strategy: Integrating AI

The most emerging trend within mobile that is truly revolutionizing the mobile’s effectiveness is through AI or artificial intelligence.

AI algorithms are added to mobile apps in a way that provides a deeper connection with the user. For example, they can essentially act as a personal assistant in which helps with shopping or be a constant reminder about sales ending or products left in a shopping bag.


Mobile engagement can give you the ability to capture your audience, track their behavior, personalize the marketing message, and implement AI in ways marketers have never had in previous years.

As a marketing agency, you have the ability to use tactics that have been honed over years by UX companies, development agencies, and experts of all kinds to digital advertising.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of developing an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

The Benefits of Great Company Culture

The importance of company culture in an organization has been rapidly growing in the last five years. Specifically technology companies such as UX design agencies and mobile app development companies are putting a large emphasis on the company culture.

Although it is important to note that company culture varies across industries and companies, there is not a defined standard every company should follow. What has been relatively standard is an factors of what makes a good company culture and what the new generation of workers are expecting out of their employment.

Benefits of great company culture

There are many great outcomes that can arise by establishing a strong and lively culture in an organization. Some of those include boosting employee engagement, increasing retention rate, better performance, and higher morale and satisfaction.

More importantly, it has been proven that having a positive company culture affects general business metrics positively, resulting in revenue growth.

For example, if you have a team UX design services those team members need to work together in an environment that encourages collaboration and innovation. Without such a culture established, teamwork and productivity could negatively impact the testing and research of a particular project.

Tips to achieve great company culture

Make company culture a priority

This is the biggest factor in whether a company succeeds in establishing a strong culture foundation in the organization. Ways that this can be accomplished is scheduling time for team activities and social events.

Another way to establish culture in very early stages is in the hiring process and being conscious to hire individuals that will fit into the company culture. Codal, an app design company in chicago, places an great emphasis on not only the experience of candidates but how well they can emerge in the company culture.

Inspire fun and creativity

Having company culture that inspires the employees to innovate, create and try new ideas is essential for the growth of any emerging company. For example, Google encourages its employees to take an hour out of their day to explore new ideas. This hour although may not get actual work done, allows the employee to grow and find ways to more effectively improve the company.

Value employee opinions

Taking into account the opinions and recommendations of the employees is something every CEO needs to follow. If the employees are not direct or vocal about opinions, taking time to ask, rather than guess what they think, will really show the organization values those employees.

Create bonding rituals

The bonding time for the team can be as simple as a short morning meeting with the office to as elaborate as a night out. Whether the case may be these activities should not be one time occurrences but ones that either periodically or frequently happen.

For instance, Codal has feeback fridays with their mobile app developers in Chicago. This either includes a catered lunch or happy hour drinks, but regardless the purpose is to open the floor for the developers to voice their opinions.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

The Benefits of Great Company Culture

Mobile World Congress 2017 is Around the Corner

Mobile World Congress will be back in Barcelona next week, starting on February 27th, running until March 2nd. MWC is the largest gathering in the world for the mobile industry. Last year was a record breaking year for Mobile World Congress. There were over 100,000 attendees, and 2200+ exhibitors across a 98,000 square foot space.

1Exhibitors range from mobile app development agencies, to mobile marketing companies, VR and AR companies, as well as smartphone hardware companies. There are companies there for everything-mobile.

Large corporations such as Samsung, Android and Huawei make large announcements and product releases during the extravagant tradeshow. For example, last year Samsung released the Galaxy S7 and the Galaxy S7 Edge, while LG released the G5 smartphone.

Although almost every large mobile corporation is present, the conference is also full of smaller, innovative technology companies. The 4YFN hall is stocked with the world’s most upcoming technology startups. Last year we saw a lot of tech around virtual and augmented reality, IoT and robotics.

As a mobile app development company, going to MWC gives us the opportunity to stay on top of the latest trends, and apply the new trends to our current and upcoming projects.


Every year, the Illinois DCEO (Department of Commerce and Economic Opportunity) selects a handful of companies from the Chicagoland area to attend and exhibit at the event. For the fourth year in a row, Codal was selected based on the innovative services offered, and the ability to do business with international markets.

Interested in learning more about the conference? Wondering what the cost to build an app is? Schedule a time to chat with us here.

Mobile World Congress 2017 is Around the Corner

Adopting Agile in the User Experience Industry

Agile has been used for development lifecycles more and more over the years. In the current web and mobile application development company, Agile is a trend that is not going to disappear anytime soon. If you are unfamiliar with what Agile is, here is a graph to outline the basics of how Agile works:


In 2008, approximately 20% of development projects used the Agile methodology. In 2010, that number increased to 35%. By 2013, that number elevated to 74%, which means that majority of software developers has integrated Agile into their processes.

So, user experience designers, it’s time to adopt Agile, whether you like it or not!

But don’t worry, Agile adopters generally think that this method promotes transparency among teams and clients, and that issues and new features are identified and delivered quicker and more efficiently.

Here are some tips to managing and maintaining an Agile UX team:

User Experience designers must always be thinking forward in an Agile environment. Before a sprint starts, they must be proactive and plan ahead.

A UXD should be consistently contributing ideas to the rest of the team, whether it is on research, wireframing, or content planning. Collaboration is one of the most important aspects of development.

Keep Your Team Consistent
It’s true, every team works differently (especially in Agile). If you have someone on the team that is new to Agile, things may get shaken up a bit.

If you change the team for every project, you will disrupt the team’s system; their knowledge, expectations and process will have to be re-established among themselves Consistency is key. Teams that stick together tend to perform better in the long-run.

Scrum Master
If you want to do Agile right, a Scrum Master is needed. Having a dedicated Scrum Master on the project will help make sure that the process goes smoothly throughout the entire project lifecycle.

It is the Scrum Master’s responsibility to make sure the project succeeds using this method, and to ensure that everyone is following the correct process into their work. They should know everything and anything that there is to know about the project; product backlog, sprints, requirements, release plan, team members, etc.

As time goes on, Agile Scrum Methodology will continue to gain momentum in the industry, so it is important to for all UX professionals to understand and adapt to this process.

Adopting Agile UX means that you have to be a thoughtful designer, you need to know the user’s (and know them well), and you must always be testing your logic.

About The Author:
This article is written by Codal’s writer. Codal is a full-stack UX design and application development agency with a focus on blending an agile and innovation process with the latest emerging technologies. It is providing expert developers for PHP, Android and iOS development services.

Adopting Agile in the User Experience Industry

Good Versus Great Developers

There are thousands of developers in the world. Some beginner, some expert, some good, and some great. But what differentiates just an average, ‘good’ developer versus a ‘great’ developer? Here at Codal, these are the things that we think differentiate the two:

Great Developers

The attitude of a developer can mean the world when it comes to a development project, since a premium developer cares about the end product. Bringing a positive attitude to a project means that they are more willing to go the extra mile to get it done right, the first time.

A developer with a positive attitude is also typically eager to help their team when they are stuck and teach their team new skills that they may not already have. It is important to have a good attitude especially when the developer is working as a team. Keeping a positive attitude will also keep the rest of the team motivated and excited to build software.

Time + Task Management
Having the best time and task management skills is a very important aspect to any development career. Since developers are usually working on a timeline with set milestone dates, they must be extremely reliable and understand that it is crucial to stay on track for the entire project lifecycle.

A necessary skill is the ability to estimate the amount of hours a task will take, communicating this to the rest of the team and the client, and delivering the milestone or task on a timely basis.

Learning Ability
A great programmer are usually exceptional self learners. Actually, many developers that we meet self-taught him or herself their experienced language.

While of course this is not necessary, being able to learn quickly is. A great programmer has the ability and personality to learn new technologies without being intimidated. Almost every programmer in their career will experience a situation in which they are stuck and do not know the answer. A great developer will search for new resources, talk with their team, and come up with the best possible solution.

About The Author :
This Article is written by Codal’s Writer. Codal is a full-stack UX design and development agency with a focus on blending an agile and innovation process with the latest emerging technologies.

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Tech Strategy | UX | Development

Good Versus Great Developers

UX and ROI: What Can UX Do for You

It is important for entrepreneurs to know if they are investing their money the right way–this means taking a closer look at the ROI of their investments.

User Experience Design is a stage in the software development lifecycle (SDLC) that is crucial, yet many seem to overlook it when choosing how to spend their time and money. Here’s an infographic that we have put together that aims to illuminate the value of UX.



This Inforgraphic is designed by Codal’s Designer. Codal is a ux design and mobile application development agency.

UX and ROI: What Can UX Do for You