Is the Future of Shopping VR?

Going to a store to shop or even browsing online may soon come to an end. Virtual Reality (VR) technology has the power to transform, and is starting to change consumers shopping experience. Working at an ecommerce mobile app development agency we constantly see new technologies changing the way people shop.

b61Not only does VR let consumers view products in a unique way, in some cases it takes them to another world. These are some examples of how the future of shopping will be changed and transformed by VR, as well as some of the brands that are already testing the new waters.

Some car companies like Lexus are now allowing customers to use VR to test drive a car around a race track. Instead of sitting in the actual luxury car behind the wheel, VR lets the customer see how fast the car goes, look at the interior/exterior and learn about features. This is a great, convenient way for customers to see new models, test them out, and see what the car has to offer.

Trying on or testing merchandise using VR helps customers see product in context. One area where VR is impacting the eCommerce industry is by helping customers visualize the product their looking at and how much physical space the product will take up. Ecommerce web design in usa like IKEA has a VR app and website that helps shoppers visualize how the furniture would actually look in their living room, bedroom, office, etc. Through this app shoppers can change products, switch colors and sizes, and see how different pieces of furniture will complement each other. Because of this, VR can help consumers in their product searches and speeds up the purchase process.

VR helps customers be able to take creative reign and make custom orders based on their imagination. In past years, creating a custom order used to be a time consuming task. Nike’s Makers’ Experience combines AR, object tracking and AI and IoT as well as digital signage to allow a customized, unique design to appear on a pair of shoes that the customer designed. As soon as an hour later, the customer can even go pick up the finished product and walk away with a totally customizable product.

b62Lastly, Tommy Hilfiger has recently been making headlines in VR through letting customers experience the high end runway show via virtual reality. Not everyone, barely anyone actually can afford a front row seat to a popular fashion show in real life. Through VR, people have been able to explore backstage, see the models up close. This experience is only available in a few Tommy Hilfiger stores for now, but guests can see clothes virtually on the runway before the hassle of trying them on in a fitting room in real life.

In a few years, AI tech will completely change the way that people shop for specific items (if it hasn’t already). Consumers will virtually be able to “try before they buy” making it easier and more efficient to online shop.

As a ux design company and mobile app development chicago based agency, we have seen many instances of VR and AR coming into play. Virtual reality can be used in so many ways to alter how customers interact with products and brands and its really starting to take off. As technology continues to develop, we’re definitely going to see more and more ways that VR transforms future shopping experiences for consumers.

Looking for more insight on UX design services? Are you wanting to develop an app or website and you need to know more information on how this web development agency chicago based company is? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.

Is the Future of Shopping VR?

10 Signs You Should Invest in a Mobile App

As a ux design company chicago-based we have seen the use of mobile apps really taking off. It seems as though you can make an app for anything and people will check it out!

If you’re a company and questioning whether or not you should make a mobile app for your business; the pros are infinite.

From a app development agency standpoint, the main reasons companies come to us with the need of a mobile app development are the following:

1. Apps make it so much easier to promote your products or services.
Businesses and companies that have a mobile app will make a better impression on their customers, it makes your business stand out from others, and creates better interest in your products/services.

B 2019 12. You’re finding that getting to your data takes way too long. Data often loads slowing in older data applications, modern companies need to process data in the fastest way that developing a mobile app would solve.

3. It will build brand recognition. A well-designed mobile app effectively promotes your brand without having to use physical advertisements like signs and billboards. User experience design services offer assistance with helping your brand and the sooner customers recognize your brand, the sooner they will begin to purchase your services/products.

4. Your customer base will grow. After you make your app available on the different app stores and do some online advertising, most likely more people than your regular customers will find out about your product/services. This will increase your sales. Iphone development services have pathed the way for how your app can also work with your social media platforms so your business can reach a larger audience online.

5. It’s a great marketing tool. Digital marketing using your mobile app makes selling products/services much easier; using product descriptions and reviews give an edge to your business.

6. It will help you sell faster. If black friday is coming up and you want to get rid of a lot of your inventory, you can send out coupons via the mobile app to customers. Promotions and sales encourage people to want to shop more and brings more publicity to your business. This goes hand-in-hand with #6.

7. Better conversion rate and better payments. If you want to sell something through a mobile app then you have to have a payment feature on the app for customers. There are so many available options for mobile app payments that include wallets, in-app purchase, PayPal, CC & DC payments etc. These are fast and secure payment options for the customer.

B 2019 28. It gives your business a better image. Having an app makes any business, small or big stand out to customers while making you look extremely tech-savvy. As a ux design agency we’ve heard so many customers say it’s easier to find details about a business (location, contact, etc.) instead of relying on Google, this is obviously a major plus for any business.

9. Mobile is not the future, its present. The entire world has gone mobile, everywhere you look every person has a phone in their hand and almost 24-7 at that. Whether people are online shopping or looking for a service they use their devices to shop, research, and entertain themselves.

10. Overall better customer service. Good mobile app design and development provides customers will all of the tools to find out about your product/service as well as a quick method of communicating with staff.

Conclusion

In 2019 the mobile app industry is thriving, while this is happening it’s worthwhile for every business to invest in mobile app development. If your business isn’t mobile and not thinking about becoming mobile; you’re already behind your competition.

As an apple and android app design company, Codal has numerous ios development services to offer! Looking for more insight on how app developers in chicago, like Codal, can help you with any of your mobile app needs? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.

10 Signs You Should Invest in a Mobile App

3 Ways IoT (The Internet of Things) Can Be Utilized on College Campuses

The Internet of Things is a system of interrelated devices that are connected to the internet. This can include your dishwasher, television, or lights. This technology can also be used across a large array of industries; it can almost be applied to anything, including the medical field, eCommerce, and even music festivals and concerts.

IoT is popping up everywhere. As a Chicago mobile app development agency, it is our duty to stay on top of trends, and understand the use cases for such technology.

By the end of 2017, it is predicted that there will be $284.4 billion in spending for IoT in one year alone. That is a lot of money, and simply shows how upcoming this technology is. In this article, we’ll explore how it is being used in college campuses.

Management of Facilities

IoT solutions can assist in the management of college campus facilities, especially in commonplaces, like a residence hall.

For example, IoT could allow students to be aware if a washing machine is available or whether they are all taken. Students could be notified via SMS or email when a machine is open. In resident halls, students can also utilize IoT for locking and unlocking their doors. In a large building with hundreds of students, safety is always a concern, which brings me to the next point.

Safety

The Internet of Things can play a huge role when it comes to campus safety. On college campuses, the security and safety of students is absolutely paramount. With a mix of new technology such as IoT, RFID’s, cameras and connected devices, surveilling an entire building is easier than ever. Instant alerts and notifications would be the result of these technologies, making safety a large priority.

If a college campus partnered with a mobile app design company, they would have a secure solution that would ensure the safety of all students.

Sustainability

With IoT, there are many more options in terms of energy conservation and ecosystem regulation. If you walk around a college campus today, most schools are encouraging students to live a “green lifestyle.” While this can work, implementing an IoT solution will only boost this even more.

In the long run, implementing an IoT solution to monitor environmental conservations can ultimately save the school money, and in time build their budgets for more learning opportunities for students.

Now What?

While the safety of students, energy conservation, and management of facilities are all priorities, you may not know where to start. How do you begin implementing such a technology?

There are digital agencies all across the country that offer these kinds of services. When you implement IoT, you’ll likely need to utilize the services from a UX design company, as well as an app development agency.

Codal is a UX design and development agency based out of Chicago, implementing IoT solutions for an array of industries across the country.

3 Ways IoT (The Internet of Things) Can Be Utilized on College Campuses

Applying Psychology Principles to Improve Your UX

Psychology is one of the main disciples outside of technology that the user experience field heavily relies upon. A UX design company needs skills being the technical and the creative design, but to also have a deep understanding of the user.

Utilizing psychology principles is a key component in order to optimally design for the user. Regardless if the project is web application development or requires the services of a mobile application development agency the same psychology concepts can be applied.

Below outlines the best psychology insights that a user experience research services are implementing in their designs and process of UX.

The Primacy Effect

The primacy effect is the psychology understanding associated with memory that an individual has a greater ability to recall items in the beginning of a list.

Knowing this common technique, UX design services design a page in a way that the most important items are in the beginning and end. For instance, placing a call to action immediately in this spot is one way to help boost conversions.

Overall, it is important to first captivate the user in the beginning, not only to encourage them to keep looking, but also to engrave the image or messaging in their memory.

The Recency Effect

Likewise to the primacy effect, the recency effect is one that a user would be more likely to recall the item that is last or most recent.

The ending of a page should leave a lasting impression or an action by the user. It is up to the UX design firm to creatively design a page in a way that the end action of the user is one that gets them to accomplish a specific task, rather than just bouncing from the page.

Repetition is Key

Repetition is one of the well known psychology concepts that really resonate in a digital sphere. The text on the page that is most often repeated is usually the information that the user will most likely remember.

In understanding this concept, UX services need to ensure that the most important information is the one that is repeated. For example, as an e-commerce store, repeating the concepts of the sale that is underway will help in encouraging a purchase behavior.

FOMO

A new phenomenon that has emerged, especially since the popularity of social media, is FOMO, which stands for fear of missing out.

People have a uncomfortable and negative association when they are told they are missing out, either from an experience or product. Inserting that sense of urgency in certain offerings will capitalize on this general user fear, in a way that will encourage and persuade action.

It’s Free

In marketing, one of the words that tends to instantly create a reaction in a consumer is the word “free.” It is not a new concept that people in general get excited about getting anything for free.

These offers that revolve around the “try before you buy” is one that not only instills trust with the consumer, but also adds a boost to the UX of the site or application.

Conclusion

UX research services with a clear understanding and expertise in the psychology field is critical to capitalize on the human tendencies; an understanding that will result in an overall better user experience.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of building an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

Applying Psychology Principles to Improve Your UX

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

When putting together a marketing plan, one of the key factors to ensure is following trends and not being outdated in whatever creative, media, or overall strategy you are pursuing.

In 2017, one of the biggest trends in terms of media is mobile. It is not just the point that everyone has a mobile device, but more importantly everyone is looking at their mobile device. As a result, mobile app development agencies are staying ahead of the curve in a way to design and develop to meet the user’s expectations.

Additionally, there are a lot of different avenues one can take in the umbrella of a mobile strategy. Whether that is using an app development agency to create a branded app, using display ads mobile ads, or sending push notifications, being on a mobile device is going to grab the attention you as a marketer is seeking.

Go Where Your Audience Is

Since majority of individuals own and use a smartphone device, it is a safe assumption to make that your particular target audience also owns that device. But like I mentioned previously, it is not just about owning it but using it.

For example, 80% of smartphone owners look at their phone when they first wake up. Once you know when to reach your audience, communicating with them in an effective and seamless manner is critical, that is where UX services can help.

Another key metric to take note of is in sending emails, of which a growing percentage are opening on a mobile device. For instance, a recent statistic found that 15-70% open on mobile device.

Tracking and Personalization

One of the key driving factors of why mobile is so great to use for a marketer is the tracking and personalization one can derive from it.

Firstly, since a mobile device is connected to an abundance of different platforms and information, such as social media, geolocation, shopping behavior, and other information a user may have disclosed in public that as a marketer can utilize.

With such a diverse and extensive amount of research, UX research services can have a great understanding of who the user is, in a way to design a website, app, ad, or content that

Through such data and the expertise of UX design agency, a marketer can design including the individual to both target and reach the audience in the most personal and effective way.

A New Strategy: Integrating AI

The most emerging trend within mobile that is truly revolutionizing the mobile’s effectiveness is through AI or artificial intelligence.

AI algorithms are added to mobile apps in a way that provides a deeper connection with the user. For example, they can essentially act as a personal assistant in which helps with shopping or be a constant reminder about sales ending or products left in a shopping bag.

Conclusion

Mobile engagement can give you the ability to capture your audience, track their behavior, personalize the marketing message, and implement AI in ways marketers have never had in previous years.

As a marketing agency, you have the ability to use tactics that have been honed over years by UX companies, development agencies, and experts of all kinds to digital advertising.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost of developing an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

Mobile Engagement Needs To Be Implemented In Your Marketing Plan

On-Demand Apps Across Industries

Since the conception of Uber in 2009, companies across industries have been created to service the growing demand of the desire for products and services immediately. Combining the growth of android and ios development services, these on-demand applications are created in a short span of time.

An app development agency not only needs to have the chops develop a functional application, but they need to also provide UX design services to ensure the application is up to the standards a company like Uber set.

On-demand applications are transforming the way traditional businesses operate by being more relevant, timely, and efficient.

Below are just some of the companies whose operations revolve around this new on-demand philosophy and worked with a stellar software development company to bring an idea to reality.

1. The Floral Industry

The difficult process of buying and giving fresh flowers is one that on-demand floral companies are trying to solve. These companies are skipping the step of going through a retail location, just to have the flowers sit, to delivering directly to the consumer.

Urbanstems is just one example that is taking advantage of the on-demand operations by delivering flowers on a moment’s notice.

More importantly, with the help of a UX design agency their platform follows a simple three step process which provides an ease of usability to ordering flowers.

2. The Medical Industry

Attempting to take the pain points, no pun intended, out of going to the doctor is the main problem on-demand medical professionals is trying to solve.

Doctor On Demand has a mission to address the issue of lack of access to healthcare providers in the United States, by providing the care individuals need immediately.

Through providing medical, pediatrics, and mental health services via video visits, world class doctors are able to provide a diagnosis in the comfort of your own home.

3. The Cleaning Industry

Another industry that is capitalizing on this operation in the laundry industry. Although unlike other niches where newly established companies are taking on this service, the laundry on-demand has already a recognizable brand around the service.

Tide Spin is taking the hassle out of doing laundry and offering a pickup, cleaning, and delivery service for its customers.

Through the branding of Tide, Tide Spins offers a guaranteed experience assurance through the Tide detergent itself and the tide-trained professionals.

4. The Childcare Industry

“I can’t, I don’t have a babysitter” is no longer an excuse anymore. Through the ability to schedule a qualified caregiver, parents now have the ability to make plans out of the blew without having to worry about the kids.

Kango offers both rides and childcares for children at a fixed rate through their application. Additionally, in order to ease the parents concern of safety, they undergo background checks, fingerprinting, a DMV record check, and a thorough screening for all their caregivers

5. The Cannabis Industry

Both new as an industry as a whole, and to the on-demand operations, the cannabis industry is one that works seamlessly with an on-demand business model.

Canary proclaims to be the go to for “delivering your highs in the new era.” Their overall service is proving marijuana right to the door, following both safety and legal regulations,

They are also partnering with dispensaries and producers in order to provide a large variety of products for their customers.

Conclusion

Regardless of the industry, the business model of on-demand is taking over. One of the prime drivers of this emergence is the increased importance of mobile and greater use of applications.

Partnering with an application development agency is the first step in creating a new and relevant on-demand business.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

On-Demand Apps Across Industries

The Benefits of Great Company Culture

The importance of company culture in an organization has been rapidly growing in the last five years. Specifically technology companies such as UX design agencies and mobile app development companies are putting a large emphasis on the company culture.

Although it is important to note that company culture varies across industries and companies, there is not a defined standard every company should follow. What has been relatively standard is an factors of what makes a good company culture and what the new generation of workers are expecting out of their employment.

Benefits of great company culture

There are many great outcomes that can arise by establishing a strong and lively culture in an organization. Some of those include boosting employee engagement, increasing retention rate, better performance, and higher morale and satisfaction.

More importantly, it has been proven that having a positive company culture affects general business metrics positively, resulting in revenue growth.

For example, if you have a team UX design services those team members need to work together in an environment that encourages collaboration and innovation. Without such a culture established, teamwork and productivity could negatively impact the testing and research of a particular project.

Tips to achieve great company culture

Make company culture a priority

This is the biggest factor in whether a company succeeds in establishing a strong culture foundation in the organization. Ways that this can be accomplished is scheduling time for team activities and social events.

Another way to establish culture in very early stages is in the hiring process and being conscious to hire individuals that will fit into the company culture. Codal, an app design company in chicago, places an great emphasis on not only the experience of candidates but how well they can emerge in the company culture.

Inspire fun and creativity

Having company culture that inspires the employees to innovate, create and try new ideas is essential for the growth of any emerging company. For example, Google encourages its employees to take an hour out of their day to explore new ideas. This hour although may not get actual work done, allows the employee to grow and find ways to more effectively improve the company.

Value employee opinions

Taking into account the opinions and recommendations of the employees is something every CEO needs to follow. If the employees are not direct or vocal about opinions, taking time to ask, rather than guess what they think, will really show the organization values those employees.

Create bonding rituals

The bonding time for the team can be as simple as a short morning meeting with the office to as elaborate as a night out. Whether the case may be these activities should not be one time occurrences but ones that either periodically or frequently happen.

For instance, Codal has feeback fridays with their mobile app developers in Chicago. This either includes a catered lunch or happy hour drinks, but regardless the purpose is to open the floor for the developers to voice their opinions.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

The Benefits of Great Company Culture