HIMSS 2018 & Codal – Disruption of The Healthcare Industry

In just a few weeks, HIMSS (Healthcare Information and Management Systems Society’s Annual Conference & Exhibition) will be occuring in Las Vegas, Nevada. HIMSS brings together 45,00 healthcare IT professionals. Chicago mobile app development company, Codal will be exhibiting in the conference, to continue to conduct digital transformation in healthcare across healthcare organizations across the board.

Some of the conference topics that will be heavily discussed are:

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Codal’s purpose of being at HIMSS is to create a smarter and healthier tomorrow by helping healthcare organization’s with their digital products, whether it be a web patient portal, an mHealth app, or healthcare wearable device.

Digital Transformation in Healthcare

Digital transformation in the healthcare industry is already happening. We are now accessing most of our health information via our mobile phones, and scheduling doctor appointments online. Physicians and clinics are using advanced technology to diagnose the world.

Various healthcare IT solutions have allowed for 52% of smartphone users to gather their health information on their mobile device. Along with this statistic, 80% of physicians use smartphones and medical applications, and 93% of physicians believe that mHealth apps can improve patient health. As for just standard smartphone users, 61% of them have downloaded an mHealth app on their device.

In a recent study done, one major healthcare organization that hired a UX design agency digitized and revamped their sign-up and onboarding process. The results? They were able to automate many of the important parts of the process, and improve the overall customer and patient experience. Their bounce rate was majorly reduced, by 80%, and the spending on sign-ups was reduced by 30%.

The solutions that we’re going to see at HIMSS are part of this digital transformation. There are vendors that are exhibiting that manufacture tablets specifically made for the industry, phone charging stations for hospitals, virtual care platforms, indoor navigation systems for hospitals, and the list can go on!

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How Codal Can Help

Some of the goals of Codal’s healthcare software solutions, is to boost patient experience and improve clinical workflows. Let’s dive deeper into this:

Patient Experience

One of the largest drivers of digital transformation in this industry, is the user, or patient. In this digital age, and as a UX company, we know that user’s expect transparency, simplicity, and a solid usability of any platform they are using. At HIMSS 2018, we’ll be showcasing some of the products that we have built that have boosted a patient experience within an organization.

One of the products includes Nemo Van, a medical transportation application for patients of various clinics and hospitals.

Improving Workflows

Not only is Codal focused on improving patient experience, but one of the major goals is to embrace automation, and promote efficiency and profitability within an organization workflows. At our booth #12253, we will be showcasing the work that we did for ACCME’s web portal.

Attending HIMSS?

If you’re attending or exhibiting at HIMSS 2018 in Las Vegas, come check out Codal’s booth (#12253). We’ll be giving away 3 free iPads, and a UX audit throughout the week!

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HIMSS 2018 & Codal – Disruption of The Healthcare Industry

How Mobility Can Reduce Healthcare Facility Costs

Having a mobile presence is no longer just a “trend,” it is expected from consumers, and more of a need in today’s digital world. By 2020, it is predicted that the revenue from mobile app’s will be around $44.8 billion.

The evolution of mobility for the healthcare space has invited many mobile app development agencies to jumpstart their processes for healthcare software development solutions.

With almost 100,000 mobile applications related to fitness and healthcare in the mobile app store, it is obvious that there is a very high demand for Chicago app developers, especially one’s proficient in healthcare mobile app development.

The real question comes down to this:

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The GSMA reported that by the end of 2017, mHealth and healthcare software solutions will reduce healthcare facility costs by $400 billion in developed countries.

But how?

Time is Money

mHealth can save countless hours, for both patients, and a healthcare facility, and in today’s era, ‘time is money’.

With the assistance of healthcare mobile app development, patients can fill out forms, schedule appointments, request prescription refills, and view treatment history, all via the internet.

Think about it, you can easily spend 20 minutes every time your at the doctor to fill out paperwork, and it can take hours to get ahold of your medical records via your doctor, and not online.

Less Resources Required

If patients are scheduling appointments through an app, requesting refills online, and asking their doctors a question through a web portal, less human resources will be required to run and maintain a doctors office or any medical facility.

Once an organization onboards a healthcare mobile application, a huge amount of time and money will be saved on human resources. What’s the need to have 4 people at the front desk of an office, if they are not being utilized?

It is also important that once an application is onboarded, that it is marketed to their patients so they use this technology to their full benefits.

Electronic Medical Records and Reports

Having access to your healthcare records, anywhere, anytime, allows less of a back-and-forth between patients and physicians. It allows individuals to access their information faster, and without the help of an office representative or a doctor.

Before technology was around, physicians and office-workers would have to enter a room with a lot of paper medical records:

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Not only is time and money wasted in this, but it is extremely inefficient, as this space can be used for additional things. And if you’re looking at it from an eco-friendly point of view, having this much physical paper isn’t very earth-friendly. 80% of Americans obtain some of the health information online; if your healthcare facility doesn’t have a way for your patients to access their records via the internet, you’re behind the technology schedule!

How Codal Can Help

Codal is a team of high-quality, Chicago app developers and user experience designers.

As a UX design company in the healthcare space, we know what it takes to design around HIPAA compliance and regulations, making Codal a great choice for any project that you want to start around healthcare software development solutions.

How Mobility Can Reduce Healthcare Facility Costs

An AI, IoT and Healthcare Intermix

Healthcare is an industry in which there is a lot of room for error, but it is one of those industries in which technology can fill in the gaps of error. Workflows and processes may not be organized, patients are being misdiagnosed, and many physicians may not have the level of accuracy that they need. Technology such as AI (Artificial Intelligence) and IoT (the Internet of Things) can trigger a complete digital transformation in healthcare.

Medical Artificial Intelligence

AI (artificial intelligence) has already started ingraining itself in the medical field, and over the years, it will most likely hold more and more importance.

According to Forbes, researchers from Mayo Clinic have already used AI to identify genomic information of a brain tumor, without a biopsy. It also helped discover attributes that are present in an MRI scan, that a physician wasn’t even able to identify. Overall, AI can allow for more accuracy than a physician can.

Soon, every patient will be ”decoded” right in front of us by using this technology. Along with assisting with diagnosis, the array of different healthcare IT solutions are also helping developing and perfecting drugs, and can even assist in the detection of insurance fraud throughout the industry.

It is truly a life-changing, and life-saving technology.

Connected Healthcare Solutions

Taking advantage of connected healthcare solutions can also improve processes, improve patient experience, and even help correctly diagnose patients. While IoT is fairly new in a lot of industries, it has entirely ingrained itself in the healthcare & medical fields, indicating a digital transformation in healthcare.

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Medical IoT is not only innovative hospitals using extremely high-tech equipment, it also includes the FitBit (and any other wearable health device), Life Alerts, and various other healthcare software solutions that are connected to the Internet and a device.

While many clinics and healthcare facilities understand how IoT can help them, and no matter how many clinics and physicians have adopted this technology into their everyday lives, there are still a handful of IoT issues that need to be overcome in order to fully take advantage of what this tech can offer.

Cybersecurity, data integration, and device management are 3 of these issues that need attention. If it is easier for you to access your health data, chances are that it is easier for any hacker as well. Along with the security issue, any facility that takes on IoT, probably will have to alter their IT departments to ensure that this new technology will be properly managed.

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New standards and regulations will be needed in order to integrate all of the data, from all of the connected medical devices being used.

So, What’s Next?

If you’re looking for a custom healthcare IT solution, a healthcare website design, or any software development for the healthcare or medical industry, check out Codal, a Chicago-based agency specializing in these types of solutions.

Companies like Codal that help develop IT solutions can also assist in tackling any of the issues that are related to IoT, or AI.

It is also crucial to hire a UX design agency that understands the Health Insurance Portability & Accountability Act. Knowing all of the in’s and out’s of HIPAA compliance regulations is incredibly important if you are building any type of healthcare software development solution.

An AI, IoT and Healthcare Intermix

How Color Can Affect UX

Using color at a mobile app design agency is a lot more strategic than many people think. Individuals tend to believe that the designer chooses the color that they think is the most aesthetically pleasing, or would match their industry or brand best. While many designers do have to follow a UI or branding kit, the use and strategy of color should never be overlooked.

Colors have a huge impact on a users behavior, thoughts, emotions, and mood. The success of both a digital or physical product could depend on the choice of color. Common English phrases even sometimes use colors to describe a mood, like the phrase “feeling blue.”

Research that was conducted by Colorcom shows that it does not take very long for someone to make a judgement about a product; only 90 seconds. Within those 90 seconds, majority of the judgement is based on the color. Therefore, using color theory can advance the usability and conversion rates of the product.

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Blue

Blue is an extremely common color when it comes to design. This color gives off an emotion of safety, trust, happiness and friendliness. While different shades of blue can give off different meanings, almost all shades of blue will still give off a feeling of trust. Many large enterprises use this color in their branding, such as Chase, United Airlines, Charles Schwab.

Pink

The color pink gives off a feeling of joy and playfulness. While many people think that this is a feminine color, it may not be as much as you believe. Many times, pink is used for candy, sugar-based products, often associated with innocence and youth.

Black

Black typically represents power, and is used on more serious and formal digital products. However, it is a unique color that should be used with care. Although it is powerful, it can also be used to be perceived as mysterious or frightening, but sometimes sophisticated. As a UX design agency, we know that this is a color that every design teams needs to use with caution.

Check out Chase Bank’s logo below. It includes both black and blue colors, representing power and trust, which is exactly what they want their customers to perceive.

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Green

For fairly obvious reasons, green is typically related to all things earthy and natural, and related to the environment. Many healthy food companies use their color to grab a person’s attention, white most consumers understand what this color relates to.

Since this color is pretty natural to the eye, many calls-to-actions on websites and mobile applications are green so that the user is directed right to that button. As an app development agency, we always have to strategize where calls-to-actions should be places, and how they should look in order to increase conversion rates.

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Red

Similar to black, Red should also be used for carefully. It typically will represent aggression and importance. While red can represent both love and war, it is a proven color to raise awareness, whether it is good or bad. A little bit of red can go a long way.

Any company that you hire who offer’s UI design services, or even just strictly UX services, will be able to help you strategically choose your brand colors, and choose the best places on your digital product(s) for certain colors.

How Color Can Affect UX

UX Design: How to Develop Empathy Toward Your Audience

Using empathy in design is the ability to understand the emotions, feelings and goals of the target market of any digital product. Most UX design companies will utilize empathy in their user experience design process in order to ensure that their design is going to be what a user wants and needs. Using empathy is all about collecting subjective pieces of information, and analyzing it with an unbiased mindset.

One of the best ways to collect this information, is to completely insert yourself in the context of the target market of users, put yourself in their shoes, and start gaining insights into their everyday experiences.

You can start by simply watching how people interact and behave, asking potential users a series of questions, and experiencing various things first-hand. Empathy isn’t something that would be necessarily listed under ‘user experience design services,’ however, it would be used throughout different stages of the design process.

Why is Empathy Important in UX?

Empathy is important because a user experience designer is not designing just a product, they are designing the experience that a user has while they are using a product. Therefore, a UX designer needs to understand various things about their users, not just what they expect from an app.

Instead of just understanding what a user needs to perform a task, it is crucial to learn what the user’s goals are, what they are aiming for, and how they are feeling when they try to reach those goals. In order to learn these things, getting an empathic thought is critical.

You may have experienced an interaction in your life, that later made you feel more supportive or accommodating for someone else. This is similar to empathy in design; empathic design allows the designer to understand the mindset and positioning of the user.

The risks of any product design and development is on the higher side.The rewards of product design are also very high, which is why it’s so important for a UX UI design company or software development agency to utilize empathic feelings during the design research process.

Getting Started Developing Empathy

Below are four general steps to get you started gathering insights into your users world:
Exploration and Analysis

The first step is to enter the user’s world. If your app development agency is building an iOS app for the workflow of accountants, you may not know what the day-to-day life is like in an accountant’s office. You should then start by checking out the “behind the scenes” in order to get a glimpse of the life of an accountant.

This will get your mind in the zone, and start triggering more curious thoughts.

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Immerse Yourself

The second step is to to start collecting qualitative data while you are understanding what the day-to-day is. Start completely immersing yourself into the user’s work, by talking to an array of employees at the accounting office, taking photos, and diving deeper into what a day in the life of an accounting office is.

As another example, attend a full day of meetings, whether internal, or with clients of the accounting firm to fully immerse yourself in the experiences of an accountant.

This will allow you to empathize with the experience of users, from their point of view

Create Meaning

Now it is time to start resonating with the user, using your own experiences to connect with the user and create a bigger meaning. Sometimes, this will innately happen when you’re collecting the data altogether.

For example, you may discover that the accountants are frustrated with the fact that they all do not have a centralized place to find client documents. This may resonate with an experience you had at a college where Blackboard, or any student portal was non-existent. You begin to remember the feelings this brought you, you are able to recognize the context and have empathic feelings toward the user.

Step Back

Lastly, you need to detach yourself from being a designer and start reflecting on all of your ideas that you have collected. While these empathic insights are extremely valuable, you need to translate these feelings and insights into real ideas.

Being able to empathize with the user, allows you to design a solution experience that will solve the user’s frustrations, as a perfect end-product.

Conclusion

The best way to collect the most relevant information is to completely immerse yourself into the context of the potential users of the project. Getting empathic insights from potential users means that you will be able to design an amazing experience, and overall product. Empathic-based designs will help build a data-driven portfolio for your application development agency.

UX Design: How to Develop Empathy Toward Your Audience

Utilizing Storyboards To Understand The Users World

A lot of research and time goes into the final design that an end user sees. Before all of the pretty colors and typography is added to a website or application, there is an entire user experience process, where your UX design agency begins to understanding goals, gather requirements, and conduct research, to better understand the user, and to design with data and research in mind.

Different UX design companies will use different research techniques, such as interviews and surveys, contextual inquiry, and group workshops. Then, the UX designer will take this data and summarize their research findings into user stories or user flows. This helps the team communicate their findings and solutions to the team, along with wireframes and personas.

Personas are typically created to help the designers understanding who they are designing for, and why, and wireframes help layout the application or website, before adding the graphical aspects. So, where do storyboards come into play?

What are storyboards and why should you use them?

A storyboard is a graphical, linear set of illustrations to portray an entire story of a user completing a task. Stories are one of the most effective and powerful ways of delivering information. In user experience design services, a storyboard is a visual tool that will predict and explore the user’s interactions with the platform, to help understand the flow of someone’s interaction with product over a given time.

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Why storyboards? Well, a storyboard forces the designer to think about the user flow, prioritize what is important, and allows a team to work together to create a very clear picture of what is being designed, and how a user will use it.

It also helps a designer put real people at the heart of the overall UX process. When dealing with data, research and analytics, it can be difficult to put a human face on a handful of numbers. However, storyboards help put the user first.

How to get started with a storyboard

Simply start with a pen and paper, and start mapping out the most simple interactions. You can then break up your story into individual moments, and decisions that the user will make.

If your mobile app development agency is building a mobile app to help consumers diagnose a sickness, the first step might be that consumer feeling sick and staying in bed all day. After you create those first interactions, start adding emotion into the story. How does the user feel when they find the app and create an account? Next, every step, or interaction, can become a frame, emphasizing every moment and the emotions that are felt at that point. At this point, you can start adding visuals to to bring the story to life.

After you have your first draft storyboard, start adding in images and graphics, or even just sketches. Pass this along to your team, and start collaborating on the story. Your UX company or mobile app design company may find interactions that were either missed, our thought of as less-important as it should be.

Your storyboard doesn’t have to be pixel perfect, it just has to tell the story of your user. Once you have the story complete, you will be much more prepared when putting together the wireframes and overall flow of the platform.

Looking for extra assistance with your user experience? Chat with the experts at Codal!

Utilizing Storyboards To Understand The Users World

Your Push Notifications Need to be Personalized

In the year to come, personalizing the experience for your users should be on the top of your priority list. More and more, mobile app development firms are understanding just how important personalization and customization really is. Consumers not only want, but they now expect the website’s their on to be personalized, with content they’re interested in, with their own data, etc.

But why push notifications?

The power of push notifications is quite large, according to Wigzo, push notifications can boost engagement by 88%. This statistic is for standard, unpersonalized notifications. Now, imagine about how much more engagement you can get if that message is personalized to the user.

Another reason for starting the personalization with push, is that most users will opt-in for push notifications. If users are opted-in, than it is a relatively easy way for you to reach your user whether they are using your app or not.

Another fun fact, is that Android users tend to engage with more push notifications than iOS smartphone users. Therefore, you should definitely utilizing companies that offer Android development services, and plan out some effective content notifications.

If you’re still unsure on whether or not to use and personalize push, I’m confident that any UX design company that you hire, will help you strategize this, especially if you utilize their UX research services. With research, you will have real data from real users, giving you data about exactly what they want.

The software development agencies that build the below app’s did something right; they have completely nailed personalizing their push notifications.

Pandora

b1Pandora personalized their push notifications in a great way. The notifications are completely custom to the users in-app activity. Localytics reported that one of their most effective push notifications read “2015 is half over and you have already enjoyed 48 songs on Today’s Country Radio. Here’s to 48 more!”

Not only does is this message directly relative to the users activity while on the app, but it celebrates the users achievement (number of songs listened to on a certain radio station). It also gives the user a new goal, to listen to another 48 songs on that radio. The intention of this message is to make the user excited about their past activity, and encourage them to use the app more.

Good job Pandora! (Or to the UX company that helped them strategize this!)

Trip Advisor

b2TripAdvisor does personalized push notifications extremely well. Not only is this app your best friend while you’re traveling, but their mobile app design company had to have designed it where it is usable even when you’re not traveling. The app lets you know the great ratings of restaurants near you, no matter your location.

TripAdvisor’s mobile app will send you notification when prices are going up on a trip that you’ve had your eye on, and always recommends hotel rooms, flights, and things to do, based in your in-app activity. They also ensure that their personalized push notifications have a strong, actionable call-to-action.

MyFitnessPal

b3MyFitnessPal is another business that does push notifications very well. Not only are they extremely personal, speaking straight to the user about their behavior on the app, but they are extremely relevant, timely, and actionable.

For an example, if a user logs meals every day but skips one, it will notify them to remind them to log that day’s meal. They also send notifications that are bold, but effective, like “Hmm. Seems like these reminders aren’t helpful. We’re going to turn them off.” To say the least, this is quite a bold statement, however, it intrigues and interests users since it is so different, creating more engagement.

Conclusion

Messages that are sent via push notification are much more effective and engaging than emails and even text messages with offers and promotions. Everyday, consumers receive a lot of emails with promo’s and offers that are not directly addressed to them. Personalizing push notifications and keeping the message relevant engage the user and keeps them coming back for more.
engages the user,

If your conversion rates, or your CTR is not improving, you should potentially consider investing a bit more time in redesigning your app, or simply consult a UX UI design agency to get professional advice.

Your Push Notifications Need to be Personalized