Most user experience and visual designers can spot a templated design from a mile away. Surprisingly, a large number of eCommerce websites use templates for their design. Why? Probably because it is cheap, and quick to launch. However, if you really want to maximize the potential for your eCommerce business, hiring a company that offers UX design services would be highly recommended.
Some of the things that matter most on websites that sell products are conversion rates, bounce rates, branding, and seamless path to purchase.
A UX design agency that also offers web and app development services is probably just what you need. Here’s how a UX design agency can help you optimize your site for maximum conversions.
Analysis of Current Customer Data
Many UX research services begin with an in-depth audit of the typical buying journey, from the customer’s first visit to the checkout process. By dissecting the current conversion funnel, a design agency can identify areas for improvement in the process, and leverage research-driven design strategies to make improvements on the website.
Seamless Path to Purchase
All businesses have a unique path to purchase.The buyer’s journey should be as simple as possible. By reducing the overall number of steps it takes for the user to make a purchase, your eCommerce will most likely see a reduction of drop-off rates. Many templates path-to-purchase is already completed, and was not thought through for your specific, unique business needs.
Journey Map All User Types
Chances are that your business has multiple buyer personas. It is important that each of those buyer personas are accounted for. A UX design agency will map out every user type to ensure that the website is user-friendly and seamless for all user’s to use.
Marketing Driven Conversion Testing
Before launching any website, it is important to test it first, before it’s live in the market. This is especially true for eCommerce websites, where the website itself generates money without the help of a sales team or outside personnel.
Testing an eCommerce website focuses on the checkout process, product pages, cross selling, up selling, navigation and product search-ability. Here at Codal, our conversion testing strategies are designed to mitigate shopping cart abandonment and decrease bounce rate.
Using a template will not fix current pain points of the website, it also will not take into considering your unique business needs, and all of your different customer types. If you hire a UX and UI design agency, they will take the time to understand your business and make recommendations based on that. One template does not fit all!