Maximize on the Potential of Your eCommerce Website

Most user experience and visual designers can spot a templated design from a mile away. Surprisingly, a large number of eCommerce websites use templates for their design. Why? Probably because it is cheap, and quick to launch. However, if you really want to maximize the potential for your eCommerce business, hiring a company that offers UX design services would be highly recommended.

Some of the things that matter most on websites that sell products are conversion rates, bounce rates, branding, and seamless path to purchase.

A UX design agency that also offers web and app development services is probably just what you need. Here’s how a UX design agency can help you optimize your site for maximum conversions.

Analysis of Current Customer Data

Many UX research services begin with an in-depth audit of the typical buying journey, from the customer’s first visit to the checkout process. By dissecting the current conversion funnel, a design agency can identify areas for improvement in the process, and leverage research-driven design strategies to make improvements on the website.

Seamless Path to Purchase

All businesses have a unique path to purchase.The buyer’s journey should be as simple as possible. By reducing the overall number of steps it takes for the user to make a purchase, your eCommerce will most likely see a reduction of drop-off rates. Many templates path-to-purchase is already completed, and was not thought through for your specific, unique business needs.

Journey Map All User Types

Chances are that your business has multiple buyer personas. It is important that each of those buyer personas are accounted for. A UX design agency will map out every user type to ensure that the website is user-friendly and seamless for all user’s to use.

Marketing Driven Conversion Testing

Before launching any website, it is important to test it first, before it’s live in the market. This is especially true for eCommerce websites, where the website itself generates money without the help of a sales team or outside personnel.

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Testing an eCommerce website focuses on the checkout process, product pages, cross selling, up selling, navigation and product search-ability. Here at Codal, our conversion testing strategies are designed to mitigate shopping cart abandonment and decrease bounce rate.

So What?

Using a template will not fix current pain points of the website, it also will not take into considering your unique business needs, and all of your different customer types. If you hire a UX and UI design agency, they will take the time to understand your business and make recommendations based on that. One template does not fit all!

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Maximize on the Potential of Your eCommerce Website

Google Play Versus Apple’s App Store

As a mobile application design company offering iOS development services, it is critical to stay on top of trends and statistics on both Apple’s app store and Google Play.

Apple App Store: The Numbers

appleIn 2008, when Apple’s app store was launched, here were only 500 mobile applications available. Within 5 years, the number of apps in the store skyrocketed to a million. Just this past January, the app store reached 2.2 million apps.

In 2016, the app store recorded a bit over 25 billion downloads. In quarter 4 of 2016, the App store reported that they generated $5.4 billion.

Google Play: The Numbers

androidThe Google Play store was also launched in 2008, the same time as Apple’s App Store. However, this past January the total number of apps in the store was over 2.7 million.

In 2016, the Google Play store recorded over 75 billion mobile app downloads.

So, while there are more downloads and more apps in the Google Play Store than Apple’s App Store, Apple was still able to generate more money from mobile applications within that time period.

But, Why?

Are there more Android app design companies than iOS development firms? Do more people have Android phones than iPhones? Are Android app development services less expensive than iOS?

Not particularly. One large factor of this is that Apple has a lot larger of a quality control process than Google does. A mobile app development company that releases both an iOS and Android app will have two different waiting periods to get approved. Typically, Android approves their apps a lot quicker than Apple does.

While it completely depends on the features of an app, an Android app can be approved within a day of being sent for review. This is rarely the case with Apple, as it seems that they spend more time reviewing the app’s and have completely different guidelines than Google.

Apple is all about quality and quality control. They are much stricter about what types of mobile app’s are allowed to be available to download, and they have a lot more guidelines for approval/rejection. For example, if your app needs a code update, Apple will let you know; and if you don’t update it, they’ll take control of the situation and remove it from the app store.

If you’re looking for an agency that offers iOS development services or Android app development services, get in contact with Codal, and let the UX design and development agency bring your idea to life!

Google Play Versus Apple’s App Store

How do you know if your website is effective?

Essentially, your website works as you virtual landscape. Your website visitors want your website to be easy to find, engaging, and informational. Don’t you want users to return to your website, for some reason or another? Without having purpose behind your website, it can be quite useless to a consumer. As a web development agency in Chicago, we know what you should be evaluating to understand the effectiveness of your website.

Do people know what you do?

If a user cannot tell what products or services the company offers within the first few seconds of being on the website, it is probably not effective. Users do not want to navigate through multiple pages to find out what the company does. Using Codal, UX Design Agency’s website as an example:

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As soon as you land on the homepage, it tells you exactly what Codal does; UX + UI design, and mobile app development.

Can users find what they need?

If a user cannot find it, they cannot buy it. Your navigation should be clear and concise, and should know exactly what they are going to get when they click on a menu item. This is an easy thing to test; sit down with a few friends or coworkers, and ask them to complete a task. It can be as simple as “Change your account settings to private.”

Watch how the user interacts with the platform. Did they easily find their account settings? Could they easily change them? Observing how users interact with your digital product will ensure that all user types will be able to find what they are looking for. If you hire a company that specializes in UX design services, they should be able to hand this for you.

Is your website visually pleasing to the eye?

While user experience and user-centered design is absolutely critical, the graphical and visual design has to also be aesthetically pleasing as well. The look and feel of a website is just as important, as if a user lands on the page and it’s extremely outdated, chances are they will consider your website to be untrustable, and bounce off the site.

Are you keeping your CTA’s Straight to the Point?

Great websites need solid call-to-actions. Even if you have amazing content, you need to tell the user what their next steps should be.

The call-to-actions should also reflect the content on the page. If the content is about mobile app design and development, than the CTA about that, and not UX design services.

Just these four steps alone, should allow you to understand how effective your website is. The more effective your website is, the more visitors you can attract, and convert to help build up your business. Need help with the design of your website? Check out Codal’s website, an agency that can help you with UX , UI design services, or mobile application development.

How do you know if your website is effective?

Can Fonts Evoke Feelings

In web design, content can be just as important as visual elements, such as infographics, images, and even the fontography. Along with these visual marketing tools like infographics, fonts also serve as a marketing tool for journalists and writers when creating their content. Ultimately, your choice of font is part of how a message is conveyed to a user. As a user experience company, this is something that cannot be overlooked.

A few years back, a study was conducted by the Software Usability Research Lab, by Wichita State University, about how some types of fonts evoke specific emotions for the end user. Turns out, it is quite interesting!

The study had the participants organize different types of fonts into categories, such as: All Purpose, Traditional, Happy Creative, Assertive Bold, and Plain.

The well-known fonts that were organized included: Cambria, Constantia, Corbel, Candara, Calibri, Consolas, Times New Roman, Arial, Verdana, Comic Sans, Century Gothic, Courier New, Impact, Kristen, Rockwell Extra Bold, Gigi, Georgia, Agency FB, Monotype Corsiva, and Rage Italic.

Below are some the top fonts that were associated with certain emotions:

  • Unstable: Gigi, Kristen, and Rage Italic
  • Passive: Kristen, Gigi, Comic Sans
  • Unimaginative: Courier New, Arial, Consolas
  • Elegant: Monotype Corsita, Rage Italic, Gigi
  • Assertive: Impact, Rockwell Bold, Georgia
  • Formal: TNR, Georgia, Monotype Corsiva

When designing a website, it is absolutely critical to keep the fonts in mind. If you are a creative company offering UI design services, you probably would want to steer away from the font’s that are considered “unimaginative,” considering you are trying to portray the company as being creative. The same goes for the opposite, if a UX design company is designing a website that is targeted for a bride-to-be, you would want to stay away from the fonts in the “unstable” category, and choose something more formal and elegant.

If a doctor’s website is using the “Gigi” font, I don’t think that visitors will consider the website, or the doctor as a trustable source. Most companies that conduct UX UI research should be well-aware of what types of fonts are considered to be trustable, and which are not.

Why care about emotions when designing?

Every day, we make decisions around how we feel. Triggering emotions will increase motivation, and affect a user’s memories. Eventually (and ideally) the users emotions will become actionable and they will perform the actions or tasks that you want to.

Choose your fonts wisely, as they have a huge impact on your customer’s experience while they are using a website. Most web development agencies will take this into consideration during the user experience and interface design stage.

Can Fonts Evoke Feelings

Why You Shouldn’t Use a Website Builder

There are many, many platforms out there that allow you to build a website using a simple drag and drop interface. Wix, SquareSpace, Weebly are just a few to name. If you are a Facebook or Twitter user chances are that you have seen advertisements for these types of platforms.

While these platforms look seamless to use, and can be built practically for free, in a short amount of time, it may look appealing to a business owner, right? Well, any User experience design agency would argue otherwise. Creating a good website takes more effort and time than just throwing a few sections on a page and slabbing content on it. Here’s why web application development agency, Codal, would argue against it:

Terrible SEO (Search Engine Optimization)

Website builder platforms do not contain the correct elements to get your website ranking on the top of Google. A large part of on-page SEO, is the code and structure. When you build your website on a platform like SquareSpace, you don’t have any control over the code, which means that the search engine optimization is completely out of your hands.

Without a good SEO, or a solid SEO strategy plan, how will you get users on your website?

Devalues Your Brand

Using a website builder simply devalues your business and brand. Using a standardized template from Weebly or Wix will make you blend in with other similar companies. A customer that is on your website probably will not trust making a purchase, or filling out a form if they can tell that you spent a total of $30 on your website.

Your digital presence is important, having a nice website design creates a feeling of trust for your users. Cheap web design often equals cheap results. While brands are investing big money in UX design services, and IT strategy consulting, you don’t want to fall behind the curve.

Mobile-Friendliness

Don’t expect a fully responsive website if you are utilizing a platform like Wix or Weebly. While it may look decent on mobile, many businesses are seeking out mobile app design companies just to design a mobile version of their website.

Having a mobile-friendly website should be at the top of your priority list. Recently, it was reported that 52% of eCommerce website visits came from a mobile device. That means that you could be losing almost half of your visitors if your website is not mobile responsive.

No Migration Options

Once you build your website on a self-building platform, you’re stuck with it. Migration is simply not possible when you use a website builder. For example, if you used WordPress to initially build your website, and wanted to switch to a different platform, it can easily be done by any WP design & development company.

If you’re still thinking that a website builder is a good option, you should probably chat with someone who is in the industry, like Codal (Chicago web development agency) who can help you understand the difference.

Why You Shouldn’t Use a Website Builder

Brief Comparison of Python and Other Programming Languages

More often than not, Python gets compared to other languages such as Perl, Javascript or C++. In this article, as a Chicago mobile app development agency, we will very briefly cover some comparisons between Python, and these other languages.

Realistically, the choice of a programming language is often in the hands of your application development agency. However, things like cost, training, timeline, can all be factors in choosing a software engineering language.

Javascript | Python

Python has an “object-based” subset that is very similar to JavaScript. Both of them support a style that uses very simplistic functions without including in class definitions. Anyone that offers Python development services would probably agree that Python supports much larger programs and applications.

Perl | Python

Both Perl and Python come from a similar background, Unix scripting. They also support a decent amount of similar features, but still have a dissimilar philosophy.

Perl highlights the support for typical app-oriented tasks, like file scanning and reporting. Whereas Python highlights support for ordinary coding methods, like data structure design; overall the methodologies involved with Python encourages developers to write clean and maintainable code.

Again, anyone that works for a Python development company would argue that Python and Perl come pretty close to each other, but Python goes way beyond Perl’s niche.

C++ | Python

Often times, Python code is typically 5-10 times shorter than C++ code. It has been stated that only Python developer, or Python development company can finish a project in two months, which is what two C++ engineers could not even complete in one year. Therefor, Python completely shines over the C++ programming language.

Brief Comparison of Python and Other Programming Languages

A Breakdown of UX Design Services

User experience design is a fairly new industry. In fact, there are not many colleges that even offer this as a major. While there are majors for Web Design, or Human-Computer Interaction, “User Experience” is rarely something that is studied in a four year college.

Chances are that you have heard of General Assembly, or “GA.” Many UX designers who work for a UX design company, or are knowledgeable on user experience research services, graduated from one of General Assembly’s programs. GA also has programs for iOS development services, and other programs for mobile app developers.

Since user experience is such a new industry, let’s break down services that are provided by a UX design agency. What types of tasks are conducted? What services do these types of companies offer? We’ll break it down in a few simple categories.

The Research

Most user experience design agencies will offer you UX UI Research.

A large range of UX research services can be conducted, including the following methods:

Ethnographic research, market research, user surveys, user interviews, focus groups,
data analysis, competitive research, heuristic evaluation, observational review.

The Conceptual Design

The next category, “conceptual design” is when the user experience designer starts putting together a working prototype for your app or web project. Every application development agency might conduct different activities to prototype an app, but most UX designers will typically create sitemaps, conduct card sorting activities, create empathy and journey maps, and perform a content audit prior to creating wireframes.

There are a large range of tools that can be used for wireframing, two popular ones include Sketch and Axure.

The Detailed Design

The detailed design stage is more part of UI design service, rather than UX. UX and UI are different, however, user interface is part of user experience. When it comes to detailed design, or UI design, style guides and mood boards are created, usability testing is conducted, and pixel perfect mockups are designed.

If you are interested in learning more about user experience design services, or working with a UX design agency in Chicago, I would recommend checking out Codal. Their services include technology strategy, UX and UI design, and software engineering.

A Breakdown of UX Design Services