In Part 1 of Important Metrics of Measuring Mobile App Success, some of the metrics that were discussed were as follows:
- Number of users
- In-App Engagement
- Session Length
In this article, we will discuss the monthly (or daily) active users, network errors and app crashes, and abandonment rate.
MAU + DAU
Looking at the daily (or monthly) active users on your app is definitely a metric that you want to track. This will tell you who your true user base is, and how many people are truly engaged and consistently using the mobile application.
You or your mobile app development agency should be looking at this quite frequently and recognizing any possible trends (are your DAU’s shrinking, growing, staying the same?) This will also help you determine your target audience, and who you are marketing and advertising to.
App Crashes + Network Errors
I’m sure that you have experienced a mobile app crash at one point or another. The average rate for app crashed is 1-2% but of course can vary depending on the type of mobile app and how much it is used. Obviously, the less crashes the better. If your crash rate is above 1-2%, you will definitely want to work with an application development agency to get the issues resolved, as you most likely will lose users, in turn, lose revenue.
On the other hand, a network error is typically from the service provider, but can still lead to mobile app crashes.
Your mobile app’s abandonment rate is ultimately the ratio between the transactions voided compared to transactions initiated.
If many of your transactions continue to annul through your app, chances are that either your user experience is not up to par, or that the app performance wasn’t up to the expectations of the user. Any UX design company should be able to take a look at the app, and conduct a UX audit to give user’s a more positive experience while using the mobile app.
As a UX design company in Chicago, Codal takes mobile app success seriously. Codal strives to not only be your UX design agency, or just your go-to Chicago app developers, but we strive to be your partner for everything digital. We don’t just want to build your app, but we want to see your business succeed.