Creating a mobile application that keeps users engaged takes more than just an interesting app idea. Along with having an application that is actually useful to the user, you need to entice the user to interact with the app.
The more engagement you can create around your app, the more users that you could potentially gain. As a Chicago mobile application development company, it is mission-critical for us to understand how to keep users engaged.
Push & Local Notifications
While there are many misconceptions of push notifications, push & local notifications are one of the best ways to boost engagement and overall increase user retention. Notifications like this will allow you to also reach users when they are not only using the application.
A push notification can display any message that you want, play a sound to get the user’s attention, and provide different actions that the user can take, without even opening up the app.
If your iOS mobile app falls into the below categories, then you can use SiriKit to allow your mobile app to converse with your users via Siri.
- VoIP Calls
- Ride Sharing + Ride Booking
- Photo Search
Allowing your users to talk to Siri to engage with your app, is just another way to increase overall engagement on your app. Your iOS development company will absolutely be able to assist you in integrating SiriKit with your app.
As the years go, social media continues to dominate users time they spend on their smartphones. Embracing the culture of social media in today’s world can only increase engagement, as social shareability is absolutely critical to user engagement.
While you should not be intrusive and should not interfere with the overall user experience, social shareability is important and can bring your business a handful of new users every day. If you’re working with a user experience design agency, they can conduct UX research services to validate the fact that your target users will want to engage on social media websites.
Another way to increase user engagement is to employ deep linking to your mobile application. This is the practice of using a within-app linking structure to direct your users to a specific screen in the app, instead directing the user to the app’s homepage.
This form of engagement will keep your users in the app for as long as possible. Taking your user to a new page that they may have not seen before will keep them interested and more likely to keep browsing through the app. This is something that your iOS or Android app design company can help you strategize.
If you need assistance with your mobile app, reach out to Codal to discuss what you may need to do in order to gain more users. Adding a few simple integrations, or redesigning a few new screens can really change the way in which users interact with the app.