You’ve spent a lot of time and money on a mobile application development agency to build out your app, and now you’re ready to launch your app into the market! However, before you launch your mobile app, you have to prepare for launch that time and money could go all to waste.
Whether you are launching a brand new mobile app, or just launching a new design, or even a new feature, here are a few steps that we would recommend taking prior to launching.
Understand your target market
You didn’t utilize iOS development services for nothing! Knowing your target audience is a must; or chances are that your application may not be successful. Knowing what your target market wants, what their pain points are, and what is important to them is a solid foundation for the rest of your launch plan.
You need to understand their behaviors and their attitudes towards similar apps, or even similar features that are in different, competing applications. Typically, this is also some of the research that a UX design company will conduct.
Some questions that you should be asking yourself are as follows: who did you build your app for? What solution are you providing? What is the value that you’re providing?
Knowing the answers to these questions will position your app in a way that will deliver the correct messages to the correct group of people.
Set goals for your launch
Here at Codal (Chicago mobile app development), we always recommend defining what your success criteria is before creating a marketing plan. Without this criteria, you may not know if you app is succeeding or not.
Also, every team may have a different idea of what “success” means to them. Your goals do not have to be complicated, keeping it simple also works great. Some metrics you can use are:
- Number of app downloads
- Number of reviews
- Average ratings
- Amount of in-app purchases
Prepare a marketing plan
There are a lot of things that can go into your marketing plan. Below are just a few.
Start creating content around your new design, new features, or your entire new app! Create a content calendar with dates of when you will release and promote certain content. With a consistent content calendar and consistent promotion of the content, your app should be in good shape when you launch.
Press Releases + PR
Start contacting PR companies, reporters, or influencers to start your journey with PR. This will get your app attention, and ultimately help you reach your goal. It is best to create a press kit so that it is easy for reporters and journalists to write about your app. Most mobile app design companies should be able to recommend you a good PR firm.
Landing Page + Website
If your app doesn’t already have a website or landing page, it definitely needs one (WordPress is always a good option for a simple marketing website.) If you already have one, than work with your WP design and development company to update your website to reflect the changes you’re making on the mobile application.
Now it’s time to launch your release of your mobile application! Pay attention to your metrics that your team decided to track. All mobile app’s should be updated quite frequently in order to keep your users engaged and interested.