Build An App That Competes

As of March 2017, the number of apps in Google Play store reached 2.8 million and in Apple’s App store the number of apps reached 2.2 million. That is a lot and shows the significant competition in the app industry.

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These statistics indicate that it is not just enough to build an app, but it needs to be built and designed in a flawless manner in order to truly compete. In majority of cases, this requires the experience and expertise of a mobile application development agency.

A professional service like this one has the necessary skills to really understand the use of the application, while also being able to create an application that stands out amongst the dense app landscape.

When creating an app, there are three main aspects that require great attention. Failure to address any of these components adequately will result in the downfall of the application.

Test, Test, Test

The success of an app is very much dependent on how well it is designed and developed. Although this may seem like an obvious notion, there are many apps that still do not invest enough of testing and research during the creation of the application.

Basing a design off of assumptions is going to lead an application that does not meet the needs of the users. Going about the design process as a focusing on the end user is exactly what kind of service a UX design agency provides.

User experience design services place a significant emphasis on research and testing, to ensure that the application is sound and seamlessly responsive to the actions of the user. More importantly, it is stable and functional for every feature and action of the application.

This testing and research is based on data, rather than assumptions. They are also able to test during different stages of the design process. See the figure below for Codal’s design process which highlights the importance of testing and iterations.

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Marketing

As mentioned previously, the app space is extremely dense; it seems that there is an app for just about everything. Thus, unless the application you are creating is the next big revolution of technology, you are going to market your application rather than just relying on word of mouth.

In order to gain awareness of the new mobile application there are multiple ways to get your app noticed by the specific target market. Although, in order to yield results from the marketing efforts, have a combination marketing initiatives is key.

First thing is first, you need to create a marketing website for your application. In order to design a website that increases consideration of the site, avoid these mistakes when creating a marketing website.

Other marketing strategies that you can include in your overall marketing plan for the app can include pay per click efforts, app store optimization, social media, email campaigns and the encouragement of app reviews.

Maintain & Improve

In deciding on which app development agency to select, it is critical that they offer services after the launch of the application. The maintenance and improvement of application is critical for the long term success.

For instance, Codal a Chicago mobile app development company offers maintenance services and dedicated teams to monitor and track the success of the app. From there, they have the ability make modifications, changes, and redesigns based on the feedback and desire of the actual user base.

Some of the most successful applications are the leaders in the app industry because of their continuous improvements. For example, both Snapchat and Instagram continue to make improvements and develop features to improve the overall experience and functionality for the user.

Conclusion

In 2017, to compete in the world of mobile applications, you need to have the investment to develop, market, and maintain an application that can stand amongst the competition. In such a competitive industry, enlisting the service of a mobile app developer is an absolute must.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.

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Build An App That Competes

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