As new technology emerges, brands are able to create new experiences to market and manage their products for the customer and their employees. Technology is truly transforming the way people shop both in store and online.
A mobile app development agency like Codal is figuring out innovative ways to incorporate the latest technology in the in-store experience.
Through such use of technology, the goal is to eliminate customer pain points, improve the overall customer services, and to create a unique and personalized experience for the customer.
It is through the efforts of user experience research services that well established brands are able to identify the experiences that a customer not only desires but one that makes them remember the brand in a positive and impactful way.
Below I will explore three emerging technology trends that are establishing a new in-store experience.
This new form of technology that immerses the consumer into a simulated world has endless possibilities for brands. It is taking a rather mundane shopping experience and transforming it to an unforgettable experience; an experience that has a direct affiliation with a particular brand.
Prominent brands like Tommy Hilfiger and Gillett have utilized virtual reality technology to promote their brand and offer a new experience. Whether it be front row at a fashion show or taking a unique roller coaster ride around a man shaving his face, these experiences are bound to make a lasting impression.
Although, as a brand if you are going to take a leap into the area of virtual reality, ensuring the user experience is flawless is key for success. Hiring a UX design company is the best route to take especially with such a new form of technology.
Radio Frequency Identification
Tailoring specifically to help the retailer, the radio frequency identification technology allows the retailer to very closely track how many pieces of the product it sells.
This emerging technology is substantially changing the supply chain functionalities, enabling a more accurate and automated replenishment of in-store inventory. The level of accuracy and the level of error it avoids helps boost overall sales.
River Island implemented RFI into their inventory management, which resulted in an accuracy level of 97%, which directly improved their bottom line.
Although mobile applications are not as recent as the previous technologies, they are transforming in the way and where they are being used. Codal, an app development agency incorporates the various features of a mobile device to change the in-store experience of the customer.
Utilizing beacon tech allows the retailer to send push notifications of sales, alerts, or special offerings depending on the customer’s location. For example, if the customer is walking past the dairy aisle, the grocery retailer can alert them on a specific sale on yogurt, enticing them to purchase the product.
Other companies like MediaMarkt’s app uses LED lighting that acts as an indoor positioning system to easily direct a customer through the store.
Implementing these latest forms of technology is the new and effective way transform the experience of an in-store retailer, whether it be offering new customer experience or improving the basic operations of the store. Although if you are going to do it, you need to execute it in the best way to see optimal results, that is where a application development agency comes in handy.
Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.