In 2017, brands no longer have an option to have a digital presence. Rather, it is absolutely necessary in order to stay relevant and ultimately stay in business. The way your brand is portrayed to a potential customer base is largely through the website, application or social media presence your brand offers.
Regardless of the ultimate purpose of the website or mobile application, these are avenues that allow you to represent your brand is a clear, distinct and powerful brand way. Enlisting the services of a UX design company is the first step in capturing your brand identity in digital.
In order to illustrate the impact a UX design agency can have on your brand, I will consider some of the commonly asked questions user experience design services ask and keep in mind throughout the process of design.
What makes your brand unique?
This is a question that needs to be asked before any type of design can be created. In order to answer this question thoughtfully, it requires extensive research. The types of research that needs to be conducted in order to have a fully understanding of knowing the brand identity is understanding the vision and goals of the business, the core values, a competitive analysis and user/customer definitions.
It is from the combination of all these factors that you are able to really understand how the brand is unique and what gives them that competitive edge. It is that competitive edge that needs to be continually emphasized throughout the design of the website or application.
How is your brand represented?
This question has to deal with primarily the visual makeup. The aesthetic design, colors, fonts, symbols, content, and layout all contribute to the visual design and ultimately the lasting impression the user has on the brand.
User experience research services have teams of people from various backgrounds that are able to apply these elements and features in order to represent the brand in the best way. For instance, UX designers with a background of graphic design, psychology, anthropology, architecture, and computer science in order to have a full understanding of the design.
What is the sentiment of your brand?
In answering this question, it primarily has to do whether you are liked or disliked. One factor that greatly contributes to this sentiment, especially in the digital way is the usability and accessibility of the site.
Currently, user’s expectations of how a website or mobile application should flow and respond continually gets higher and higher. With that, simple missteps and poor usability has a direct impact on frustrating the user, which in turn translates to a negative sentiment.
Just as in a brick and mortar store, if the customer service is poor it often results as a bad impression so too does poor usability result in a negative experience with the brand.
Conclusion
UX services have the ability to impact the brand identity in the most powerful and effective way. Not placing an emphasis or even avoiding completely will often result in giving a bad light to your brand. Today people are learning and developing impressions of the brand by how they are portrayed on their digital platforms. Don’t your brand fall short by avoiding the importance of UX.
Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on go@codal.com! We’d love to hear from you.
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