As a brand, having a mobile presence is no longer an option, but an absolute must. Since the necessity is high amongst all brands, regardless the industry, the mobile presence is becoming incredibly dense.
In order to stand out amongst the crowded space, it is critical to have a strategy in place that capitalizes on all the features and abilities that mobile can offer. For many cases, working with a mobile application design company is one of the best ways to collaborate in order to ensure optimal visibility and brand awareness on mobile.
Let’s dive into the top four ways to increase brand awareness on mobile.
1. Capitalize on Mobile Moments
Users are constantly looking at their phones. One statistic found that the average smartphone user looks at their phone 150 to 200 times per day. As a brand standpoint, that means you have over a hundred opportunities to reach that individual.
One of the best way to not only reach the user but to create more interactions where they can look at their phone is push notifications. Once you get over the hump of getting the user to download the app, sending notifications their way is highly effective in maintaining awareness.
Another way to capitalize on these moments is to drive engagement during key points of the day. For instance, researching how and when the user typically uses the application is a key insight in knowing when to push certain marketing initiatives.
For example, if you are a news mobile application, the general user will use the application during the morning to catch up on the latest news. Employing a marketing initiative in the morning will reach and engage with more users.
2. Improve Loyalty
One of the biggest differences between a mobile application and just a mobile browser is that you get significantly more loyal users on an application. Hence the importance of considering a mobile app development company for your brand.
Although you can’t just have an app to maintain loyal users. The app has to be seamless and have a large focus on the user experience. Working with a UX design agency is a must to create a digital experience the user wants to keep going back to on a daily basis.
3. Solve a Constant Problem
Regardless how crucial the problem actually is in the user’s life, being a constant source of answers or improvements will help increase engagement.
More importantly this problem is something that needs to be felt on a semi regular basis. Only solving a problem that happens ever so often will result in a one time awareness instance. Being a brand that is in the center of a habitual occurrence is the sweet spot.
4. Connect Everywhere
Since the speed and connectivity of mobile is rapidly improving, connecting your brand to other avenues the user is engaging with on their mobile device will help improve awareness.
For example, improving your SEO so your brand is on the top pages of a search results or having a social media presence are both ways to constantly be in the user’s peripheral.
Having a mobile presence is a must. But having a mobile presence that brings constant awareness is an even bigger deal. Many times when a mobile presences has a high bounce rate, it is normally due to poor UX. Thus, hiring a UX design company is one of the first steps in improving your overall digital and mobile presence.
Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on firstname.lastname@example.org! We’d love to hear from you.