The notion that millennials are addicted to technology is absolutely valid and is also backed by research. According to Zogby Analytics, 87% of millennials say their phones never leave their side.
The desire and need to be connect constantly is a trend that is not going away anytime soon. More importantly, a mobile application development agency needs to constantly stay up to date with latest technologies, since it is what these millennials are wanting and expecting.
Importance of knowing this addiction
Since the millennial group is the largest, making sure you are catering technology that fits their demands is crucial for the success of a business. Especially with the growth of ecommerce and social media, this group is looking to technology to be their source of entertainment, information and social connection.
If you are not actively present and reaching millennials through their addictive technology behavior, it is a huge opportunity loss.
Although making sure you have a website or mobile application is just the start. Not only do millennials expect this functionality, but they are selective in using the technology that is of superior usability. As a result, hiring a UX design agency is one of the only options to ensure your technology is up to the users expectation.
Why millennials are important
Economically, millennials will have the most spending power of any generation. In year 2020, they are also expected to account for 30% of retail sales in the United States, which equates to $1.4 trillion in spending.
In relation to technology, millennials are 2.5x more likely to be an earlier adopter of technology. They are also connected multiple devices, as high as 7 devices on average!
Millennials also range in age, which translates into affecting their purchasing behavior. For instance, the older millennials are likely to be married and have children, whereas the younger millennials are still of college age.
Regardless, capturing and catering to this group of individuals is key for a successful business in 2017.
What to do with this addiction trend?
Like in most trends, those that succeed are the ones that embrace the trends of today. Since majority of millennials are glued to their phones, making sure your company has a superior digital presence is critical.
Due to the fact that the technology space is very crowded and competitive, to rise above the rest requires more than just internal effort. In many cases, having a technology partner on your team like a user experience design service is the most effective way to reach the millennial group.
No matter what industry you are in, whether it is retail, healthcare, government, or education, the technology component is becoming more and more important. The ability to stay ahead of this technology curve and trends can mean the difference between success and failure of your business.
Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on email@example.com! We’d love to hear from you.