Competitive Analysis of the UX Process

The UX which is also known as user experience and it covers an array of different designs and functions of a website or mobile app. It is critical that UX design agencies take into account every aspect of a user’s journey in order to ensure superior UX.

The main areas that a UX designer focuses on is usability, accessibility, usefulness, and findability. The user experience design services need to have the combination and optimization of all these areas when developing the UX of the website or mobile application.

This process is misleading as it seems simple on the surface, but it is in the testing and implementation of variables that the complexity of the user experience is revealed.

How UX is Done

Depending on the UX design company, the process of UX can vary. For the sake of simplicity, this is going to take a dive into Codal’s UX process, who is a mobile app development agency in Chicago.

Codal distinguish the UX process in four distinct stages. Below is a closer look at each stage.

Stage 1: Discovery and Planning

The discovery and planning stage is one that is pretty standard across all types of projects. Some of the steps included in this stage is project introduction, goal definition, design plan creation and sprint planning.

Stage 2: Research and Strategy

The research and strategy phase time duration is significantly varied. The components included in this stage is user surveys and interviews, journey and empathy mapping, rapid prototyping, user testing and define design guidelines.

Stage 3: Conceptual Design

The conceptual design phase is one where the user experience design services utilize their research into the direct development of the app. The four components of this phase is sitemap creation, low fidelity prototyping, user testing and design documentation creation.

Stage 4: Detailed Design

The final stage of developing an app or website is the detailed design stage. The three sections of this stage is high fidelity interactive prototyping, user testing and user interface design. This is the stage everything gets put together and is ready for prototyping.

Is UX Necessary?

The UX of a site can have a significant impact on critical factors that lead to the overall success of a website or mobile app. For instance, if you are looking at your metrics and seeing a high bounce rating or navigational issues, it may be an indication that the site has poor UX.

Additionally, UX that can produce an overall higher ROI. According to Codal, a full stack UX design service, UX research and design can typically yield a higher ROI than the money saved by skipping the step entirely.

Some of the ways that the ROI is raised is by increasing conversions, increasing loyalty, and reducing development inefficiencies.


As technology rapidly grows it is key to place an emphasis on the user experience of every website or mobile application. Especially in a year that million apps are expected to be launched, mobile application development companies need to be on the UX and how their website stands out among the rest.

User’s are expecting to have a smooth and easy journey on a site or a mobile app, one sign of a hiccup and you can lose a user.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know the cost to develop an app is? Visit Codal’s blog, or come talk to us on! We’d love to hear from you.

Competitive Analysis of the UX Process

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