Designing a Website to Attract a Younger Audience

The generation of millennials and gen Z are ones that either grew up in the technology boom or do not know life without technology being so intimate in everyone’s lives. Since technology is so integrated within these generation’s lives, creating useful and usable website for them is more critical than ever.

As a user experience design services, it is important to know the aspects and functions of a website that will reach and engage the younger audience best. Below are a list of things that every web development agency should keep in mind when designing a website with a target that fit into these demographics.

Mobile Friendly Website

Considering most of the individuals that fall into these categories are glued to their phone or a mobile device of some sort, it is critical to make sure your website is optimized when accessed through a mobile device.

It is also important to keep in mind that this generation is expecting information fast, thus designing to fit the needs to user is very important. A simple way you can do it is making the ease of use when browsing your website quick and to the point.

Content that Sparks Interest

Simply providing standard text as content is not enough for these users. This can range from using a more loose language and read’s as it is spoken to providing an engaging video, it will track more interest from these younger users.

Ultimately a ux design company should design and develop your site that is fun and personal. Regardless of the site or industry, if you are targeting a younger demographic you are going to want to incorporate a flare of entertainment.

Keep it Simple

Simplicity is key when targeting a generation that is busier than ever. This particular target is not going to hurdle their way to find the information or product they want, instead they will just leave to another site that gives it to them directly. It is key to deliver content and design the website in a digestible way that can be quick to understand.

Connect with Social

Although this may seem like an obvious point it is one that cannot be missed. Once you have designed a website to clearly represent the brand and the purpose, it is important to share and create a voice for the site on a social platform. This social voice needs to be reflective of the brand’s identity.

Conclusion

As a web development agency, one of the first steps in designing and developing a site is being aware of who your target audience. If your target audience includes millennials or gen z, following these tips will help increase user experience and engagement to your site.

Looking for more insight on UX design services? Are you wanting to develop an app and you need to know how much does it cost to develop an app? Visit Codal’s blog, or come talk to us here! We’d love to hear from you.

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Designing a Website to Attract a Younger Audience

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