Prepare Your eCommerce Site for the 2016 Holidays

With the holiday season coming up around the corner, it is that time to start preparing your website for the high volume traffic that is to come. Now is a great time to start brainstorming new ways to get customers on your website

If your website is on Shopify, this plugin is a must. There is a Pinterest Plugin on Shopify’s app store that is simply amazing; it allows a user to buy your product, with one click, right from Pinterest. They don’t even have to visit your website to make a purchase. These are called ‘buyable pins.’

Recover My Cart is another great Shopify Plugin. This system will automatically add a product image and a checkout button. It allows for discount codes on abandoned carts, and follows up with the customer multiple times through emails. It will give your customers that extra push that they need to go through with their purchase.

Another great method to get people to buy more from your website this holiday season, is to offer free shipping with no minimum order. Last year, Target did this, resulting in a 3% increase of average order size.

You should also consider additional payment options on your website. Do you only accept Visa and Mastercard? Open this up to PayPal, Apple Pay, and any other forms of payment you think would benefit your customers.

If your customer cannot find something that they are looking for, they simply will not buy it. Considering enhancing the UX on your website before the heavy traffic hits your page. A redesign of the UX will make sure that your site is in the best possible shape for your customers.

Need help with your UX, or anything website-related? Codal is a full stack UX design and mobile application development company based out of Chicago. With 7 years of experience, we have what it takes to get your project done right, the first time.

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Strategy | User Experience | Development

Prepare Your eCommerce Site for the 2016 Holidays

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